Here’s a case in which a company’s PR might almost regret having to contradict a viral story.
A couple of days ago a post on ThinkProgress highlighted a section of Chipotle’s annual report to investors, which expressed concern over the potential effect of global climate change and subsequent extended droughts on the availability of avocados and other produce.
“…we may choose to temporarily suspend serving menu items, such as guacamole or one or more of our salsas, rather than paying the increased cost.”
The story went viral primarily due to the fact that it provided alternately bored/hungry/angry Americans with yet another excuse to scream at each other online. In other words, it was just another crappy, completely unproductive day in America’s political comment threads, which exist just to prove our theory that the human race might not be worth saving.