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Posts Tagged ‘Porter Novelli’

Spin the Agencies of Record

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10 Top Firms Promise Not to ‘Sockpuppet’ Clients’ Wikipedia Pages

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One of the PR industry’s longstanding ethical debates appears closer to a resolution: the matter of Wikipedia “sockpuppets“. Today, several of the industry’s top players released a statement promising not to bend the rules of the public database to their own clients’ benefit.

Last year, Wikipedia took a public stand against the practice of hiring administrators to revamp clients’ profiles; it even went so far as to call out Wiki-PR, a firm specializing in the practice, by name. The firms involved in today’s announcement, however, want the organization to know that PR and public content databases can be friends.

The list and the statement after the jump.

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Ukrainian Comms Pros Launch ‘Crisis Media Center’ as Russian Offensive Proceeds

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On a compelling but somber note, a volunteer team of professionals from at least ten different firms has banded together in the form of the Ukraine Crisis Media Center in order to distribute messages from leaders friendly with protest movement Maidan, which sees itself as the legitimate government of Ukraine. This move comes as Russia continues its campaign to forcibly separate the Crimea region from the rest of the country in the wake of deposed president Viktor Yanukovych’s retreat.

Last weekend we posted on the social media battle for legitimacy currently raging between Putin’s Russia and post-Yanukovych Ukraine—and that messaging conflict will only intensify both leading up to and following the scheduled March 16 secession vote.

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Roll Call: CBS Interactive, Porter Novelli and Hornall Anderson

Christine Castro has been named senior vice president, communications, for CBS Interactive. In her new roll, Castro will oversee all global external and internal communications and public relations efforts for CBS Interactive and its portfolio of digital brands, including CBS.com, CBSNews.com, CBSSports.com, CNET, GameSpot, and TV.com. Castro will work with the general managers of each property to plan public relations and communications strategies in support of their business objectives and will work with CBS Interactive management and CBS communications leadership focusing on the public, the media and the investment community. (TheHolmesReport)

Porter Novelli today announced that Katie Huang Shin has joined the company as executive vice president, deputy client relationship leader on the agency’s HP business. She will drive strategy and operations, reporting to Darlan Monterisi, executive vice president, managing director of Porter Novelli New York. Huang Shin will also be responsible for working to grow the agency’s Global Technology practice worldwide. Huang Shin joined Porter Novelli from FleishmanHillard, where she was senior vice president and senior partner, deputy managing director for the firm’s global technology sector. In that capacity, Huang Shin worked with regional, office and account team leadership around the world to provide high level strategic communications counsel to a diverse portfolio of technology companies. (Release) Read more

Roll Call: Ogilvy, Porter Novelli and Stanton & Company

Ogilvy Public Relations announced that Jennifer Wayman, MHS, Ogilvy Washington’s executive vice president and group director of Social Marketing, has been promoted to managing director of US Social Marketing effective January 1, 2014. In her new role, Wayman will work with Robert Mathias, Ogilvy PR’s North American CEO, to grow the agency’s social marketing expertise across the agency’s US offices and apply best practices of behavior change to new and existing clients. Wayman started her career as an intern with Ogilvy PR in 1990, as the social marketing practice was just beginning. Since 2003, she has been serving as the leader of the Social Marketing group in the agency’s Washington, DC office. (Release)

Porter Novelli announced that Brad MacAfee, senior partner and managing director of the agency’s Atlanta office, has been appointed president, North America, effective January 1, 2014. In this role, MacAfee will be responsible for the growth, profitability and talent development of Porter Novelli’s ffices in the U.S. and Canada. He will continue leading the agency’s successful Atlanta office. During his tenure, MacAfee has served as Global Technology practice leader, interim managing director of the San Francisco and Chicago offices, and has been a member of the firm’s diversity initiative. Today, MacAfee is a member of the agency’s executive committee and talent advisory board, and serves as executive client leader for clients in the technology, health care, and government sectors. (Release) Read more

Spin the Agencies of Record

Your lovin' don't pay my bills.

“Everything in life is luck.” – Donald Trump

We assume The Donald didn’t mean overcoming multiple bankruptcies to become a reality TV star, fake political candidate, Obama Birther troll, and walking Hair Club for Men promo. He must have meant the kind of recreational gambling that takes place at Foxwoods Casino, which just named 451 Marketing its PR AOR.

Foxwoods’ executive director of branding and marketing was “extremely impressed with the 451 Marketing team’s energy and innovation in their approach to public relations”, and 451 founding partner AJ Gerritson called the casino “an iconic brand and a true New England institution.”

The firm’s goal is to “elevate the resort’s profile”, which should be easy as it’s Anything but Ordinary(TM).

Porter Novelli has been named AOR for Hackensack, New Jersey’s John Theurer Cancer Center. No snark on this one.

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Spin the Agencies of Record

Rainbows“Sex is more exciting on the screen and between the pages than between the sheets.” – Andy Warhol

This may well be true, but someone still has to enlighten the public about doing it safely and pleasurably—and for “sexual wellbeing brand” Durex in the Americas that someone will be Porter Novelli.

Novelli already works with several brands belonging to Durex parent company Reckitt Benckiser, and they earned this account by helping the brand expand in China (no mean feat) via social media, event planning, the annual global sex survey, and a “normalization” campaign to help aid the launch of a new sex toy line. We hope they were also responsible for Photoshopping a condom into Chinese president Xi Jinping’s pocket, because that’s some viral marketing we can support:

Is that a condom in your pocket or are you just happy to see me?

“If you’re not buying recycled products, you’re not really recycling.” – Ed Begley, Jr., better known as Stan Sitwell.

King + Company, formerly known as The Morris + King Company, will NOT be the AOR for the poorly named sustainable active apparel company Dirtball Fashion.

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Google Doesn’t Really Want to Kill Your Press Release

In case you missed it, the PR world agrees to disagree with ZDNet’s click bait freakout headline “Did Google just kill PR agencies?

OK, so what did the big guys’ changes to webmaster rules on links and keywords do? They forced PR pros to change their SEO press release strategies—and this is not a bad thing.

See, Google really doesn’t like what they call “link manipulation schemes” which provide “unnatural boost[s] to the popularity of a piece of content” via tactics like the dubious repetition of certain hyperlinked keywords/phrases which all go back to the same client’s address as well as the placement of press releases on numerous sites to improve search placement and “game [Google’s] algorithm.” According to ZDNet’s Tom Foremski, Google sees these PR practices as the equivalent of the “keyword stuffing” tricks that they hate so very much.

Their warning to publicists pushing clients’ content: If you continue doing this, your client company may well be penalized or even blacklisted.

Bad news, right? Not really…

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Roll Call: Porter Novelli, Reuters and Time Inc.

Porter Novelli announced that Karen Ovseyevitz, partner, regional director of Porter Novelli’s Latin American presence and co-managing director of Martec Porter Novelli in Mexico and Porter Novelli’s Florida office, has been appointed president, Latin America, effective June 1, 2013. Ovseyevitz will be charged with developing Porter Novelli’s Latin American presence; managing the growth of the agency’s partner offices in Central and South America; and establishing best practices and training curricula for all of Latin America. She will continue as co-managing director of Martec Porter Novelli, together with Sandra Kleinburg, and as managing director of Porter Novelli Florida. (Release)

Thomson Reuters Corp said on Wednesday it had hired Andrew Rashbass, currently group chief executive of The Economist Group, to be CEO of its Reuters news business. Rashbass has spent 15 years at The Economist in several roles, including managing director of Economist.com and publisher of the magazine. Pearson Plc’s The Financial Times Ltd holds a 50 percent stake in the parent holding group of The Economist. Rashbass will report to Thomson Reuters CEO James Smith and will be based in London in the newly created role at Reuters. Stephen Adler, president and editor-in-chief at Reuters, will report to Rashbass. (Release)

Time Inc.’s ad sales division — Time Inc. Branded Solutions — has named Tom Kirwan its vice president of digital sales. Kirwan was most recently the associate publisher of Time Inc.’s Style & Entertainment group. He has been with Time Inc. since 2008. (FishbowlNY)

Roll Call: Fleishman-Hillard, Univision, The Wall Street Journal, EOS

International communications firm Fleishman-Hillard announced the hiring of Wendi Taylor Nations, who will serve as senior vice president, partner and leader of the health and wellness group in the firm’s Chicago office. Before joining Fleishman, Nations spent ten years at Porter Novelli, serving as healthcare practice director and managing director of that firm’s Chicago office. She also managed healthcare relations for Hill & Knowlton. Maxine Winer, general manager of Fleishman-Hillard’s Chicago office, describes Nations as “highly regarded in the health and wellness space”, and her responsibilities at Fleishman will involve increasing the firm’s influence among clients in that sector. (Release)

Univision Communications Inc. announced that Mónica Talán has been appointed executive vice president of corporate communications and PR, effective immediately. Talán, who was most recently the senior vice president of the same, will remain based in New York and report to Randy Falco, Univision’s president and CEO. She will continue to be responsible for overseeing all corporate and internal communications and programming public relations as well as the company’s media relations efforts. (Release)

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