In case you missed it, the PR world agrees to disagree with ZDNet’s click bait freakout headline “Did Google just kill PR agencies?”
OK, so what did the big guys’ changes to webmaster rules on links and keywords do? They forced PR pros to change their SEO press release strategies—and this is not a bad thing.
See, Google really doesn’t like what they call “link manipulation schemes” which provide “unnatural boost[s] to the popularity of a piece of content” via tactics like the dubious repetition of certain hyperlinked keywords/phrases which all go back to the same client’s address as well as the placement of press releases on numerous sites to improve search placement and “game [Google’s] algorithm.” According to ZDNet’s Tom Foremski, Google sees these PR practices as the equivalent of the “keyword stuffing” tricks that they hate so very much.
Their warning to publicists pushing clients’ content: If you continue doing this, your client company may well be penalized or even blacklisted.
Bad news, right? Not really…