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Posts Tagged ‘pr catfights’

Microsoft ‘Comms Guy’ Challenges Google Rep to a Twitter Duel

Frank X. Shaw is Microsoft’s “top comms guy”. He doesn’t think too much of rival Google’s attempts to go highbrow in the PR sphere—and he let thousands of people know about it on Twitter this weekend.

Let’s unravel the roots of this little playground mud fight between two of the biggest PR pros in the business: Microsoft, still desperate to sponsor the Bing vs. Google fight that no one in the world asked for, just hired much-hated political operative Mark Penn as its top messaging man. You may remember Penn as the guy behind Hillary Clinton’s infamous 2008 “3 AM” ad implying that then-Senator Barack Obama was too inexperienced to run the country.

The New York Times ran a story on the hire, casting Mr. Penn as a negative messenger who would help Microsoft attack Google with “scorched earth” spots like this one that criticizes the company for ruining users’ search experiences by clogging results with sponsored ads. The article notes that Microsoft has “long attacked Google from the shadows” but now looks to take the fight to prime-time. A former colleague of Mr. Penn’s warned that Google should prepare to have “everything…thrown at them”—including the kitchen sink.

Sounds like a run-of-the-mill corporate PR battle, right? Well, the Times also contacted top Google spokeswoman Jill Hazelbaker for comment. She said that, while Google employs lobbyists and PR firms just like its rivals, “…our focus is on Google and the positive impact our industry has on society, not the competition.”

Of course Frank Shaw did not like this one bit.

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‘The Paperboy’ Promoters Can’t Handle Bad Press

Today in Incestuous PR Fail News: DC-based media relations company PR Collaborative invited Eddie Scarry of our sister blog FishbowlDC to a screening of the neo-noir film The Paperboy—and he didn’t much care for it!

The film, directed by controversial Precious mastermind Lee Daniels and starring Nicole Kidman, Matthew McConaughey and Zac Efron (?), received a bit of press earlier this summer for featuring a scene in which Kidman’s character pees on the High School Musical star in order to relieve his allergic reaction to a jellyfish sting—not weird at all, right?

Anyway, Scarry did not pull any punches in calling the film “the nastiest, crudest, most disturbing move we’ve seen this year” and listing seven (mostly negative) points that viewers should consider before they decide whether to pay to see it.

Yes, we must say that the post was Brian Williams-level catty—and PR Collaborative did not like it one bit!

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