TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘PR pitching’

How to Land Your Clients a Spot in Essence

Essence-ArticleEssence, which calls itself the black women’s bible, is ripe for PR pitches. With 1.5 million issues in print (and 1 million online), this pub reaches a large, niche audience.

Editors at Essence want PR folks to know that they are inundated with press releases, so pitches need not be generic. Be sure to thoroughly research the brand before delivering your pitch:

“The number one thing I want publicists to know is that yes, Essence is a magazine for black women. Our mission statement is ‘We tell black women’s stories like no one else can.’ But,” [deputy managing editor Dawnie Walton] stressed, “you still need to know a little bit more about the brand than just pitching anything having to do with black people in general.” Also helpful: pitching to the right person. Take a look at the masthead and know who covers what to make a press release or story suggestion more targeted.

For more, including editors’ contact info, read: How To Pitch: Essence.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now! 

5 Things to Never Say During a Media Pitch

shut_upIf you are in charge of a PR team of any size, you should have had to do this — listen to your team pitch the media, critique them following the call, and watch them grow.

First, if you have never done that, turn in your APR certification or brass name plate. Second, if you have, then you have felt the cringe factor when a hard-working (or suck-out-loud) team member is speaking with a member of the media and trips over his or her tongue.

The pitch is off. The talking points are missing. And the end is near. *CLICK*

If you understand that cringe, then get our a pen and paper, high-five me, and write down the 5 things to never say during a media pitch.  Read more

5 Mistakes to Avoid When Speaking in Public

publicspeak

You sweating yet?

In most PR agencies, flacks have one fear coursing through their bodies that forces them to consider wetting their pants just to relieve some stress — public speaking. You would think in this industry those are fears you leave at the door or reconsider your career choice, but there it is.

The public relations pros that have this issue — glossophobia, to those diagnosed and on medication — love pitching because they can hide behind a phone, or even better, an anonymous IP address and email. However, if those same folks are on the pitch team, they freak.

So, if you are among those whose knees are knocking, palms are sweating, and throats are cracking reading this post, don’t fret. Here are 5 mistakes to avoid when caught in front of a crowd of possible clients.

Read more

Feature Your Clients In This PR-Friendly Parenting Pub

AmericanBabyAmerican Baby‘s target demographic are millennial moms and the mag’s goal is to try and assess her wants and needs. It’s the perfect place to showcase your clients, whether they be products, people or places.

Jessica HartshornAmerican Baby’s lifestyle director, says the pub is always open to pitches from PR professionals. Everything from celebrities to nursery furniture is fair game. Here are some topics ripe for pitching:

Specific PR-friendly sections of the magazine include ”Baby Booty” (products), “Nesting” (nursery) and “Baby Best” (a roundup of best-in-show of one type of item, such as car seats). Sending a great picture of the product with a pitch is pretty standard, but if you’re super-eager, feel free to cold-mail a sample of your product to American Baby’s offices. Hartshorn notes that seeing an item face to face for the first time can be advantageous over an email, but be advised that editors are unable to return samples.

To learn more about PR pitching, including editors contact info, read: How To Pitch: American Baby.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

 

Twitter Nixes New ‘Direct Messaging to Non-Followers’ Feature

Last month we asked whether PR should pitch journalists on Twitter with direct messages in response to a new feature that allowed users to DM others who don’t follow them. The question may be a little less relevant today as the service has apparently filed that one under “failed experiments.”

The post itself went up in September, and it doesn’t tell us a whole lot except that Twitter’s standard response to service questions is “talk to the press release.”

Read more

Showcase Your Clients In This Latina-Driven Mag

CosmopolitanLatinasCosmopolitan for Latinas, an off-shoot of Cosmopolitan magazine, bills itself as ‘the spirit of Cosmo with a Latina sensibility and the Latina voice.’ This quarterly pub has plenty of room for publicist pitches. The sections that are open to hearing from PR pros include: “En Vivo”, which is all about entertainment; “Divertida”, which focuses on anything lifestyle related and “Beauty.” Some additional pitching etiquette:

 The best way for PR pros to pitch is through email with links (if no links are available, sending samples is a good idea), and editors will follow up with an email or phone call if they think something is a good fit. If you don’t hear back in two weeks, it’s OK to follow up with a phone call. The mag is published quarterly, and if you want to give your pitch the best chance, managing editor Jessica Rodriguez advised pitching right after an issue closing — not during.

For editors’ contact info and more, read: How To Pitch: Cosmopolitan for Latinas.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

MEMO from Yahoo’s David Pogue: ‘Buzzwords Blow!’

david-pogueFor those who know me and appreciate this craft, it’s hardly a secret that I have a man crush on affable consumer tech reporter David Pogue, formerly with the New York Times now enjoying a respite with Yahoo! as he “allows his juices to flow. In fact, for another gig I enjoy with TalentZoo’s Flack Me, I have scribed this and this with Pogue as my muse.

He’s friendly to the flack. He’s a journalist that understands this ofttimes hostile and symbiotic relationship we are privileged to share with reporters and editors. And now that Pogue is no longer with the Old Gray Lady and moved on to purpler pastures, it seems he is getting a little randy with his responses.

And yes, I dig it.

Read more

Pitch Your Clients to XXL

As PR pros know, there’s always more to learn when it comes to securing successful media placements for clients.

Yet, there are some things that remain crucial to the process — doing the proper research to make sure your pitch is on target with the pub’s mission, for one.

XXL, a pub representing ‘hip-hop on a higher level,’ is open to PR pitches, as long as publicists prove that their client is in tune with the mag’s credo.

“What falls under the [hip-hop] category is a lot broader than it used to be. We created a television section because we needed to, because more rappers were involved in acting and more actors were talking about hip-hop. The same goes for fashion, with rappers becoming so much more fashion-conscious on a whole different level than [Timberland boots] and a hoodie,” said editor-in-chief Vanessa Satten.

Want to make sure you’re talking to the right editor? Read How to Pitch: XXL.

Sherry Yuan

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

JET EIC to Publicists: ‘It’s about how you pitch’

Launched in 1951 as the authority on breaking information in the black community, JET has a loyal readership of over 7 million and covers everything from sports and politics to lifestyle and fashion. All sections are open to PR pitches; just make sure you study the pub and are familiar with the tone and the types of stories that the magazine covers.

“It’s a full-service publication. Pitch your clients. Pitch your products. It’s about how you pitch. There’s nothing that we’re not covering right now,” said editor-in-chief Mitzi Miller. Content has always covered an array of topics, but it’s just a matter of making sure you’re pitching to the right person and that the pitch is customized. A blanketed, mass-mailed pitch without a specific feel for the magazine’s audience or style is guaranteed to get ignored.

For more details and a list of editors’ contact info, read How To Pitch: JET.

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register  now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Pitch Your Food Clients to Every Day With Rachael Ray

Ever since Rachael Ray first hit the culinary scene as Food Network’s pint-sized, quick-cooking aficionado, women have been tuning in by the millions and clamoring to whip up their own 30-minute meals. Now Ray is a certified brand, with a slew of extensions, including cookbooks, a daytime talk show, a line of premium dog food and, of course, her lifestyle magazine, Every Day With Rachael Ray.

The mag accepts publicist pitches, a good thing for PR pros looking to reach its 1.7 million-plus circulation. Just make sure you familiarize yourself with the pub first — everything from products to celebrities featured in the mag must fit a certain mold.

For pitching etiquette and editors’ contact info, read How To Pitch: Every Day With Rachael Ray.
ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

NEXT PAGE >>