Thanks to the Internet making things more accessible with email and social media, the phone is pretty much a paperweight for your client’s folders. And I get it: You don’t have to hear the gruff and grizzle of a reporter on the other end of the line telling you to piss off, or some such.
That said, the phone call is still one of the most important tools in any flack’s arsenal. For anything from a follow-up to a lunch appointment, never underestimate the power of speaking to someone on the phone.
Now, some PR professionals are making it very easy for our favorite journalists to never pick up a phone call again. Ever. Why? Here are 5 phone practices we can use to ensure that the phone pitch doesn’t vanish.