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Posts Tagged ‘PR win’

14 PR and Social Media Winners from Super Bowl XLVIII

superbowl2That was a boring Super Bowl in every way. Not only was the game itself a blowout, but most of the ads were lackluster and no brand recreated Oreo’s breakout success on social.

Still, a few companies and personalities did manage some clever nuggets, which we will now review.

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The 10 Biggest PR Winners of 2013

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Toast of the town

Yesterday we gave your our list of 2013′s biggest losers, so now it’s time to go positive (in keeping with #4 on this list) with the biggest winners of the past twelve months.

Through some combination of skill, good fortune and great public relations, these ten had a pretty good 2013.

Here’s to the promise of a new year; be sure to let us know who we left out.

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Chiara de Blasio and the New Art of Damage Control

Did you miss this fascinating study in pre-emptive damage control last week?

On Christmas Eve, NYC mayor-to-be Bill de Blasio‘s transition team released a candid, one-on-one video in which his daughter Chiara tells of suffering through depression while at college and eventually seeking professional help after self-medicating with alcohol and marijuana.

The clip is a combination PSA/reality TV-style confession produced by the de Blasio family with their own money, and it might raise more questions than it answers.

It’s also a great example of the latest step in the evolution of damage control. We’ll let the elder de Blasio explain in his own words (via Capital New York).

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Pope Francis Understands the Value of Research

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We were almost over the fact that Pope Francis is totally on top of this whole “public relations” thing, but now he’s done it again.

This weekend we read that the modest man in the big house has commissioned a far-reaching survey designed to gauge “consumer sentiment” among the world’s one billion Catholics on some of the church’s most contentious social issues: homosexuality, gay marriage, unwed cohabitation, etc.

The reason this is so interesting is that many will tell you that church doctrine is both clear and unchangeable when it comes to the definition of the word “family.”

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Bertolli Jumps on Barilla’s PR Fail

That was quick. We knew someone would make the most of the biggest brand crisis of the week, and Barilla competitor Bertolli‘s German Facebook page just posted this image:

Cute.

The caption translates to “love and pasta for all”, but we’re not sure why they’ve only posted it in German so far. A quick look at the Bertoli America Facebook timeline shows that English speakers have bombarded the page encouraging them to become the alternative to Barilla. But will anyone else take the opportunity? We’re looking at you, Ronzoni.

UPDATE: Right on time.

Kenneth Cole Says Controversial Tweets Are Great for Business

One man’s PR fail is another man’s business plan…if that other man happens to be “designer with a conscience“ Kenneth Cole.

In case you thought some clueless intern was responsible for what seemed like a tactless marketing message playing off the possibility of war in Syria, you’re wrong: Cole writes these controversial tweets himself, and he does it all on purpose. Cue maniacal laugh.

When the designer responded to his latest manufactured controversy by stating that he intended to start a dialogue, he apparently meant “dialogue” as in “a conversation that will help promote my own company.”

So…the joke’s on you!

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Target Responds to Plus-Size ‘Manatee Grey’ Dress Fiasco

A Target shopper recently noticed that the color of a grey plus-size dress was listed on the store’s website as “Manatee Grey” (and the image of a manatee may not be the most flattering one to conjure up when trying to sell clothing). To be fair, manatees are, in fact, grey — so while this incident certainly doesn’t demonstrate marketing genius, it’s not necessarily a major issue. The thing is, said shopper also noticed that same dress in regular sizes was listed as “Dark Heather Grey.” Aaaaand now we’ve got a problem.

Would-be Target customer Susan Clemens voiced her disgust on Twitter:

To Target’s credit, the retailer’s response was swift and appropriate:

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Broadway Publicist Makes Light of Typo in PR Win

We all know how important copy editing and fact-checking can be to PR departments; last week we ran a story about a single error that cost New York City’s MTA a quarter of a million dollars.

But sometimes little mistakes can turn into PR wins. Case in point: When Village Voice columnist and theater expert Michael Musto attended the play Vanya and Sonia and Masha and Spike, he noticed that the playbill incorrectly credited lead actress Sigourney Weaver with an Oscar for her role in the sci-fi classic Aliens.

After Musto posted the mistake on his Daily Musto blog, he received a perfectly phrased email apology from the show’s publicist Rick Miramontez, who works for top Broadway firm O&M Co. In explaining his error, Miramontez wrote:

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PR Win: South by Southwest’s Tweeting ‘Community’ Bikes

In case you haven’t heard, the biggest names and soon-to-be names in tech will be at the upcoming South by Southwest Festival to show they public what they’re all about. The best related PR stunt we’ve heard of so far is Razorfish‘s tweeting bikes project. Here’s the deal: the digital marketing/design/PR/etc. agency bought 20 “community” bikes, each equipped with its own GPS and its own Twitter account.

Building 0n the #UseMeLeaveMe theme/tag, the agency’s social media team will give each bike its own personality and, with the help of the public, use these feeds to give attendees and other interested parties around the world a better sense of what’s going on at the festival. Razorfish plans to leave the bikes at events, encourage members of the public to ride them around the festival and, thanks to the magic of GPS, use the accounts to tweet about the weather, the food and, hopefully, the startups.

Most importantly, this is really all just a big promo stunt for Razorfish. It already got our attention.

PR Win: Red Robin Encourages ‘Unbridled Acts’ of Kindness

Red Robin Gourmet BurgersToday in It’s the Small Things News, the manager of a North Carolina branch of burger chain Red Robin scored a big PR win just by being nice to a pregnant customer (and saving her a few bucks in the process).

The story: a man visited the restaurant with his (very) pregnant wife and their young son. As he explained to Consumerist, the  manager saw his family come in and stopped by to chat before their meal arrived; he was “extremely friendly and jokingly asked [the] wife if this was her last meal before heading to the hospital” before comping her entire meal and adding the message “MOM 2 BEE GOOD LUC” to the receipt.

Hearts were warmed all around.

A couple of caveats: We understand that any lower-level employee at a comparable restaurant who pulled a move like this would probably find him or herself filing for unemployment right about now. And of course that $11.50 discount comes right out of Red Robin’s budget. Still, we can’t overstate the PR value of “being a nice guy”. Customer loyalty is worth more than a few extra bucks, right?

In a follow-up post, the manager explains that he didn’t do it for the media attention:

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