Everyone has to do something to get your attention
FACT: Press releases are a necessity in this business. We know it. The media tolerates it. Clients love it. And that’s why we do it.
FICTION: Media outlets will print your press release as-is. Child, please. If that was the case, do you know how many reporters would be out of business because some fat-fingered flack misspelled a myriad of words and didn’t really care about spell check because lunch and stuff.
That’s why it is always nice to provide a public service announcement for a few niceties on you may want to either instruct others to write a press release to get read, or just do it right yourself this time. Regardless, they work and maybe your last release didn’t, so we love you.
Get your pencil and Moleskine. Here we go…