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Posts Tagged ‘PSA’

AT&T’s ‘It Can Wait’: Even Admirable Campaigns Can’t Wait to Succeed

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Back in my fare burg of Dallas lives the telecom behemoth known as AT&T. One of its largest undertakings was the PSA campaign for It Can Wait. The clarion call for no texting and driving was a necessary one — and one AT&T put few limits on spreading.

It started in September 2009, and five years later, it is still being heralded as one of the country’s best campaigns. Only one problem: No one that should care does.

Awards. Awareness. Accolades. They don’t really matter without any action.

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THIS JUST IN: McGruff the Crime Dog Caught with ‘Tree’

THIS JUST IN 2Back in the roaring 80s, there was a PSA that took a life of its own with McGruff the Crime Dog.

This cartoon bloodhound was created by ad agency Saatchi & Saatchi via the ubiquitous Ad Council. McGruff was the mascot for the National Crime Prevention Council and U.S. police departments all knew about him, used him and patrolled with him.

McGruff was awesome because he had this James Cagney-esque of 1920 gangster talk to “Coppers” but he was one of the good guys, SCHE-EEEEE? Drugs. Bullying. Safety. All of it was in a concentrated effort to “Take a Bite Out of Crime.”

And now that big bite was taken out of McGruff’s behind as John R. Morales was sentenced this week to 16 years and three months in federal prison on drug and weapons charges after police found more than 1,000 marijuana plants and 27 weapons, including grenade launchers, at two indoor farms.

The 41-year-old former actor pleaded guilty and says he “entered the drug trade to help sick relatives.”

Don’t Stray from This: PETA Needs to Get Involved in the Olympics

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We discussed the kind of breed Vladimir Putin is yesterday. He is more than just the Major Domo of Russia. The guy is a veritable badass who walks outside more times with his shirt off than Miley Cyrus jonesin’ for the paparazzi.

One does not mess with the Prime Minister, but this latest news may force the zero-to-bat-ess-crazy-pimp-slap-action-hand of PETA:

A pest control company which has been killing stray dogs in Sochi for years told The Associated Press on Monday that it has a contract to exterminate more of the animals throughout the Olympics.

Yeah, I thought that would get some attention. More puppy-non-love after the jump…

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THIS JUST IN: Scut Farkus of A Christmas Story Hates Bullies

THIS JUST IN 2Over the holidays, we all have traditions. Some are the banes of our existence and others we choose to embrace.

Many of us go to family get-togethers and use our Shazam app to discover who in the hell just came in the front door. Others fight over the turkey leg with that drunk Uncle Ed (we all have one of those). Several folk debate the genuine thought of procrastination that goes into a $25 gift card from Sears. And then there are folk like me who insist on joining TBS in the 24-hour-marathon of the greatness that is “A Christmas Story.”

You know, Scut Farkus? He’s the bully with yellow eyes … yellow eyes. So, help me God, yellow eyes! Whelp, aside from acting, his life is a paradox of his on-screen debut. And it’s kinda cool too.

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Nudists Remind Us it’s National Mammography Day

In what could have been a wildly shareable piece of social content, the American Association for Nude Recreation mentioned in passing on their Facebook page to the tune of just 5 Likes at presstime: “Today is National Mammography Day.”

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Now that we have your attention, here’s something of note from FactCheck.org:

Q: Does the Affordable Care Act restrict my ability to get a mammogram?

A: No. In fact, the law requires insurers to cover mammography, with no cost-sharing, every one to two years for women starting at age 40. Medicare fully pays for mammograms once every 12 months with no upper age limit.

Read through the entire post for more information on the critical need for regular mammograms, including links to resources, and misinformation to avoid on the subject.

Thank you nudists for propelling this message. For the record, the AANP, established in 1931, provides advocacy, public education and improved conditions for letting it all hang out in North America. They boast 40,000 members (and 7,349 fans on Facebook) who enjoy the “relaxed, all-natural environment” offered at 260 clubs coast-to-coast.

Dial 1-800-TRY-NUDE for more information.

Werner Herzog’s Latest Harrowing Film is a PSA Funded By AT&T

German filmaker Werner Herzog, a living legend who founded his production company in 1963 has put his heft behind a brutal, 35-minute public service announcement as part of AT&T’s It Can Wait campaign. The multi-facet initiative is designed to get people to stop texting while driving.  Herzog pulls you into personal stories of personal tragedy remarkably fast–there’s no action, no breaks and no way to hide from the issue when you watch and listen to his chosen subjects tell their stories.

“From One Second To The Next” will be distributed to more than 40,000 high schools in time for the school year.  Here’s the kicker from TechHive gleaned a Newsday story: Texting while driving has now surpassed drinking while driving as the top cause of teen driving deaths, resulting in some 3,000 deaths a year and 300,000 injuries. That’s just one segment of the population.  We applaud AT&T’s efforts to draw attention to this horrible growing problem.

You can view the entire documentary on YouTube:

Brazil Rethinks ‘Happy Prostitute’ PSAs

There’s a subtle art to PSAs, those heavy handed, publicly funded campaigns designed to remind us taxpayers to stand away from the platform edge, resist donating money to panhandlers, and avoid the dangers of tobacco (thank you, C-3PO).

But before last week, we’d never heard of a government’s PR team working to convince the rest of the world that local prostitutes are healthy, happy, and proud of their chosen line of work.

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Two 49ers Deny Making the ‘It Gets Better’ PSA in Which They Appear

The San Francisco 49ers, who happen to be playing in a certain football game this Sunday, earned a bit of bad press earlier in the week after cornerback Chris Culliver decided to let the world know that he “[doesn't] do the gay guys, man” and that any pro football players who happen to be gay should probably stay in the closet because the whole deal just totally weirds him out, girl. Trust!

Culliver then issued what may be the least effective damage control statement ever, saying that “The derogatory comments I made yesterday were a reflection of thoughts in my head, but they are not how I feel.”

You’d think the clip below–recorded as part of Dan Savage‘s “It Gets Better” anti-bullying PSA campaign for gay and lesbian youth–might help nip that problem in the bud, right?

No such luck: yesterday two of the very players who appear in the video denied ever making it.

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Female Scientists Parody Sexist ‘Science: It’s A Girl Thing’ PSA

In case you don’t remember that laughably sexist and undeniably offensive “Science: It’s A Girl Thing” video we told you about over the summer, here’s a quick refresher: Females account for 45 percent of all PhD’s earned in Europe, but only (roughly) a third of researchers–so the EU decided to create a three-year campaign targeted at girls aged 13 to 17 in order to make science seem “cool”, thereby encouraging them to consider careers in the field.

A progressive and legitimately respectable plan, right? Unfortunately, the video itself was anything but. Take a look at the original in all its pink, sparkly glory:

Now, a group of real, living, breathing female PhD candidates in neuropsychology at the University of Bristol (who don’t actually spend all day pouring colorful liquid form one beaker into another while male scientists gawk at them) decided to channel their outrage at having their serious career paths represented by lipstick and stillettos into a hilarious parody of the EU’s lambasted PSA.

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