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Posts Tagged ‘Publicis’

Publicis/Omnicom Merger Looks Less Likely Than Ever

publicis-omicron

If you were at all concerned about the pending holding company merger and the effects it might have on your business, you can join the principals at WPP in resting a little easier today. Analysts now say the chances of Publicis and Omnicom joining forces to win every account ever are less than even.

Earlier this weekWPP‘s Martin Sorrell gleefully told Reuters–via a little birdie–that the deal was about to fall through. Yesterday, The Wall Street Journal reported that analysts at Albert Fried had lowered the official odds to 40% (the previous number was 66%) while downgrading  the theoretical stock price from $70 to $56.

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Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Most Major Industries Are Lacking in Female Leaders…But Not PR

Everyone with an internet connection knows about the lack of strong, highly visible female executives in the tech world. There’s a reason Sheryl Sandberg and Marissa Mayer stand out so prominently, and the recent firing of Business Insider‘s CTO for posting misogynistic musings on Twitter led many tech bloggers to reflect on the “bro culture” that dominates Silicon Valley.

It’s not just tech, though. The snafu over publisher Bryan Golbderg’s new “female-focused” web magazine Bustle showed that the media/journalism world still disproportionately consists of men catering to female audiences despite the prominence of names like Arianna Huffington and Tina Brown. In September, a software project created by an MIT grad student to measure the presence of women in journalism found a general lack of female voices in traditional media even though a majority of readers (and bloggers) are women.

When we saw yesterday’s New York Times headline about “a lack of women in top jobs” on a list meant to celebrate the most powerful women in banking, our first thought was: what about PR?

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What Does the Publicis/Omnicom Merger Mean? (Part 2)

Yesterday we shared some of the many third-party predictions and analyses of the Publicis/Omnicom merger and what it will mean to the future of the advertising and marketing industries. To recap: On the financial front, industry revenue totals will probably stay steady—but the organization of the game will undoubtedly change.

The next question: what role will PR firms and professionals play in this new arrangement?

Richard Edelman believes that PR will act as “part of the supporting cast” in this ongoing soap opera in order to back up the newest and biggest players, Digital and Data. In other words (via The New York Times), it’s all about the mega-agencies chasing Google to reach more targeted users via Big Data number crunching.

Yet, despite this hyper-focus on math nerds, Edelman writes that individual “thought leader” voices within the PR industry will grow even more valuable as they bring crucial “small data” research and insights to the table that no Google analytics study can provide. Jack Marshall of Digiday even argues that the role of Big Data has been overstated because the numbers ultimately belong to clients, not agencies (and that the whole thing is really an accounting issue).

Back to our main query: how dramatic will the change be for PR?

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What Does the Publicis/Omnicom Merger Mean?

We’ve all heard enough about this weekend’s Publicis/Omnicom merger to know that it’s too big for our limited minds to even fathom, much less evaluate.

So many questions followed: will it lead to mass layoffs or protracted battles over antitrust laws? Will it doom boutique agencies that don’t get picked up by major “holding company” conglomerates? Will it change our jobs in profound and permanent ways?

These are all valid, fascinating issues that must be considered—and for now we’ll let other people do the thinking for us, starting with those smartasses at The Onion.

Surprisingly accurate! That headline stings a bit, though we finally understand why they didn’t hire us for the grad school internship we wanted so badly (should’ve learned to code in high school, dammit). On a more serious note, Richard Edelman is skeptical of this supposed sea change, writing:

Bigger does not mean better. My 84-year-old mother’s first reaction yesterday was that this reminds her of AOL’s* merger with Time Warner. “They were all screwed up for years,” she said.

In other words, don’t freak out…at least not yet. But there will be blood.

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Publicis and Omnicom Join to Create Agency Supernova, Inspire Twitter Jokes

This weekend we moved a step closer to The Singularity as the world’s two largest PR/marketing/advertising groups announced plans to join, creating one unstoppable media megalith that will easily pass WPP to become the biggest, most powerful group in the history of big, powerful groups.

Together, Publicis and Omnicom include agencies from Saatchi & Saatchi and Leo Burnett to BBDO and DDB Worldwide.

On Saturday and Sunday the two companies confirmed the move and released statements from co-CEOs Maurice Levy and John Wren, who made a public appearance together; Levy said the merger started as “almost a joke” six months ago. One thing the pair didn’t do was secure the Twitter handles @OmnicomPublicis or @PublicisOmnicom, a fact that allowed a couple of industry wise guys to have a bit of fun in the wake of the announcement:

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Publicis Acquires German Firm, Makes It Part of MSLGroup

Publicis has acquired CNC – Communications & Network Consulting AG, a Munich-based firm that will become part of MSLGroup. CNC, founded in 2002, has 100 staffers in 14 countries. The firm specializes in financial communications and other strategic PR work.

CEO Dr. Christoph Walther will continue in that position. Anders Kempe, president of MSLGroup in the EMEA region will join CNC’s supervisory board. In Germany, CNC will work with clients on financial, public affairs, and corporate comms programs while MSLGroup will work on corporate communications, social media programs, and reputation management efforts.

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Roll Call: Publicis, DDA Blueprint, Sharp, and More

Publicis will begin the search for a post-Maurice Lévy leader next summer. Lévy had planned to retire this year, but that plan was scrapped. The announcement was made at this week’s Reuters Global Media Summit. [via Reuters]

Speaking of Publicis, the company has acquired Polish PR agency Ciszewski, which focuses on tech PR, financial communications, consumer, and sports outreach. The firm will now go by the name Ciszewski MSL led by Jerzy Ciszewski, Ciszewski’s founder and president. According to the press release, Ciszewski experienced 59 percent organic growth in 2010 and is expected to see a 41 percent increase this year.

DDA Public Relations and Blueprint Public Relations are partnering for DDA Blueprint, a London venture that will focus on international TV and theater. The standalone firm will be led by Blueprint directors Janet Balmforth and Aimee Norman with Lawrence Atkinson, DDA’s CEO, and John Stannard, DDA COO, as non-executive directors. [via Variety]

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IPG PR Firms Show 10.8 Percent Organic Growth in Q3

Interpublic Group announced its Q3 earnings this morning, reporting 11.1 percent revenue growth in Q3 for a total of $1.73 billion. Organic revenue growth was 8.7 percent — 10.1 percent in the U.S. and 6.7 percent abroad. Operating income for the quarter was $173.2 million versus $100.2 million for the same time in 2010.

For the first nine months, revenue totaled $4.94 billion compared to $4.5 billion for the same period in 2010. Organic revenue increase was 7.5 percent and operating income was $301.9 million. Operating income was up from $218 million compared to the same time last year. Adweek credits the investment in Facebook for the results, which were better than expected.

IPG’s PR firms include GolinHarris, Weber Shandwick, and DeVries Public Relations. We spoke with Harris Diamond, CEO of the Contingency Management Group that houses the PR firms, which saw 10.8 percent organic growth for the quarter and 8.8 percent year-to-date organic growth.

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e-G8 Stress Internet Freedom at Meeting with G-8

German Chancellor Angela Merkel, Facebook's Zuckerberg, and Google CEO Eric Schmidt

The big message to come from the Internet business leaders who gathered in France for the e-G8 meeting this week was “Leave the Internet alone.”

Hosted by Publicis chief exec Maurice Lévy and serving as a prelude to the Group of 8 summit currently under way, Facebook’s Mark Zuckerberg, Google’s Eric Schmidt, John Donahoe, chief executive of eBay, and Groupon founder Andrew Mason were among the digital bigwigs in attendance for the e-G8. They also had an audience with G-8 world leaders like British Prime Minister David Cameron and French President Nicolas Sarkozy, who has called for some regulation of the Web.

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Publicis Acquires Chinese Healthcare Firm

Publicis has acquired Dreams Communication, a Beijing-based firm that specializes in healthcare communications, advertising, event planning, and digital and education services. The firm will become part of the Publicis Healthcare Communications Group and will be rebranded as Publicis Life Brands Dreams. (Slightly awkward, no?)

Dreams was founded in 2003 and has 50 employees. Among the clients it has worked with are Novartis, Pfizer, and Xian-Janssen. This is the second acquisition for Publicis in the Asian-Pacific region this year. In March it acquired Watermelon in India.

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