Responding to widespread anger about spinning off its DVD business, Netflix has dumped Qwikster before it was even out of the gate. Based on the news, The New York Times says Netflix’s stock price has moved in a positive direction and Wired has published the image at left. Huzzah!
Subscribers came out in full force when the plan to split the DVD and streaming service was announced just a few weeks ago, with many dropping the service. A blog post (that has comments calling for CEO Reed Hastings’s ouster) has posted and subscribers got an email with the new plan.
“Dear Tonya,” the email reads, “It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.” Price changes will stay the same, but streaming selection will improve, the company says.
The Wall Street Journal calls it Netflix’s “New Coke” moment. And while it doesn’t do a company any good to rile up its customers, listening to them and dumping a bad idea is a smart step.