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Posts Tagged ‘research’

Understanding 5 Types of Reporters (and How to Work with Them)

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This edition of ‘5 Things,’ like many others, was inspired by a lunch we had recently with a few PR colleagues. It all started with a simple question and some half-assed Caesar salad concoction.

What is the difference between a journalist and a reporter? 

Much like a cop and a detective, a football player and linebacker, or even a career PR agency rat and an alcoholic, one is simply a more detailed iteration of the other.

The journalism category includes many jobs, and a reporter is someone who writes stories for a living but doesn’t necessarily how to master the other needs of the news industry (e.g., editing, production, publishing, anchoring). Now that we see the difference, here are 5 types of reporters and how to work with them.

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A Day in the Life of a Marketer: Long Hours, No Lunch, Dashed Dreams of Being an ‘Artist’

Oh good, it’s not just me.

According to a new survey conducted by AtTask in partnership with MarketingProfs, life is hard for modern day marketers and public relations professionals.

Here’s the breakdown: we work long hours (the survey found that nearly one in four of us works 10 or more on an average day); we’re slaves to our inbox (3 to 4 hours each day on email); we routinely skip lunch breaks (56 percent of us eat at our desks).

Despite all this, we still feel like we can’t get anything done. Case in point:

“An astounding 40 percent of marketers blame manual tasks, unexpected projects and rework as primary sources of lost productivity.”

Sadder still, one in three of us still dreams of a career in the arts while another 16 percent are scheming to transition into a more left-brained field like business, law or engineering.

Does this all sound like the conversation you just had with your next-door office mate?

It’s deja vu all over again.

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3 Proven Tips for Pitching Bloggers

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For a couple of years, I was just a boisterous guy with an opinion. Then, something happened. I don’t know if I began speaking to people differently or if it was that new Paleo diet I was on, but it was strange — I got pitched.

The email took me on a trip down Amnesia Lane; I had completely forgotten what it felt like to receive a pitch. Back in the old days when I worked in media, I received pitches via phone … or even fax. This newfangled “email” pitch took some getting used to, but I didn’t respond well because the pitch didn’t relate to anything I could discuss, didn’t include my name anywhere, and only served to relay information about a specific product.

It should go without saying that this is not the best way to pitch. For those pros who spend countless hours trying to pitch bloggers, we have three tips.

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5 Easy Ways to Improve Your Keyword Research

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If you need me, I’ll be doing some research.

If you have been in public relations for any amount of time, you have heard the call from a client or an account director for the wish … list: “Hey, so we really need to find this brand on page one or two of Google. And fast. Any suggestions?”

Oh sure, let me just break out my smartphone and dial up Matt Cutts for a quick bit of insight. Be right back.

Annnnnnnd since that will never happen this side of TMZ stalking … well, me, it’s time to get strategic with your research. However, understand all that time online needs to be spent searching for one thing — keywords. Why? That’s how that brand will be found in the first place.

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Yet Another Study Downplays the Value of Paid Media

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It doesn’t really speak to me.

Yesterday we posted on a Kentico survey revealing that the public, while skeptical, is willing to place some of its invaluable trust in that magic cure-all we call “content marketing.”

Now who does the public not trust? You guessed it: marketers and advertisers!!

Another study released today by research consultancy Insights in Marketing that surveyed nearly 3,500 consumers actually came to some interesting conclusions.

Stick with us here…

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NASDAQ Paper: ‘What Do Journalists Want?’

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Last week NASDAQ‘s Corporate Solutions group and Ragan Communications published a white paper titled “What Journalists Want” that outlines general trends in PR/writer relations.

Much of the paper concerns points that seem basic but may be easily forgotten: maintain and regularly update your contact list, pitch infographics whenever possible, include embed codes with all videos, send mobile-friendly content, etc.

Professors and scribes offer always-relevant advice like “send useful materials to writers even if it doesn’t concern your client” (an idea we support 115%) and “be specific and direct with email subject lines, using the word ‘you’ to directly address the recipient.”

These are all useful tips, but they’re also familiar to most veterans of the media relations practice.

On that note, we spoke to Mike Piispanen, VP of PR solutions at NASDAQ OMX, to get some additional thoughts on the paper.

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5 Things to Know Before Purchasing a Domain Name

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Here’s the strangest thing about URLs and the act of finding the right domain name: it’s quickly becoming the job of PR professionals.

Because available domain names are being purchased for proper use or just “squatters’ rights”, you’ll have to consider so much more than just “my address online” (dot) whatever when making the decision.

Issues to consider: client perception, anything even vaguely resembling trademark infringement, and basic stupidity. For your convenience, here are 5 things you need to know before purchasing a domain name.

Away we go, then…

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STUDY: No One Cares About Your Celebrity Endorsements

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We have consciously uncoupled ourselves from your opinion

Today in That’s Encouraging news: despite what might seem like evidence to the contrary, the public at large cares not a whit for the opinions of whatever celebrity might happen to endorse your client’s products.

According to a survey conducted by “industrial-strength Word Press hosting platform” WP Engine that involved 1,000 Americans “indicative of the entire nation”(?), consumers want content straight from the client–not the client’s big-name spokesperson.

The most important number:

  • 96% of participants don’t want to read celebrities blogging about products

The other findings, however, are a bit more surprising…

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5 Things to Know About Choosing the Right Keywords

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The phrase is content strategy. And, whether you feel confident about it or not, my fellow flacks, this is slowly becoming your bag in PR. SEO is an ever-evolving thing. It’s like watching a child actor grow up — you know the brick wall is coming, it’s just when he or she will run smooth into the damn thing.

We are running into SEO and many flacks aren’t prepared because of all the many nuances behind keywords. What are they really? How do you use them? When is the best time to write them?

To wit, here’s our latest 5 Things listicle: What to know about choosing the right keywords. *High Five!*  Read more

PR Pros Make 40% More Than Journalists

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Today in We’ve Been Over This Before news, the Bureau of Labor Statistics released its report on the state of the American workforce this week.

Beyond the obvious “retail still doesn’t pay too well” and “office/admin support is the largest occupational group” news, the report did inspire some curious headlines.

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