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Posts Tagged ‘Richard Edelman’

#PRWin for Edelman: Named No. 2 in ‘Culture and Values’ Poll Behind Twitter

edelmaninternsTo call Edelman’s summer “eventful” would be putting it mildly. Following a tandem of misjudgments and bad press involving climate change and Robin Williams, the agency announced (in The New York Times, no less) that they will now officially consider themselves “a client.”

You might think that employee morale could take a hit in a case like this one, but good places to work generally remain good places to work. The most recent “best places to work” piece from GlassDoor confirms this fact beyond what we personally know about Edelman and some of the stellar people who work there.

In short, GlassDoor.com just released its “2014 Top Companies for Culture and Values” — and Edelman beat everyone in culture and values except this little known start-up called Twitter.

In the world of business, this is called “a good rebound.”

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Edelman Clarifies Position on Climate Change, Executive Firing

edelman-logoWe have to admit that we’re a little surprised that VICE has assumed the role of public relations overseer, but last week the publisher’s Motherboard blog earned a lot of attention by calling out Edelman over its decision not to join other firms in promising The Guardian that they would not represent climate change “skeptics.”

This was an interesting development particularly because in 2009, then-VP of CSR/Sustainability Mark Grundy told our co-founder Joe Ciarallo that “in terms of the facts, I am in no doubt of where we are with this.”

As if to further prove that the publisher is now a force to be reckoned with, Richard Edelman called the blogger himself to explain — and the follow-up post ran yesterday.

Senior Editor Brian Merchant’s query: how, if Edelman believes firmly in climate change, can it also represent the American Petroleum Institute?

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Get Ready for More Entry-Level Jobs (Some Experience Required)

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Last week, Laurent Lawrence of the PRSA wrote an op-ed on the reasons behind PR’s big turnover problem. One of the issues he addressed was “nonexistent onboarding”, or managers who hire entry-level employees and expect them to manage accounts, like, yesterday.

In an unrelated story this April, Richard Edelman responded to an inflammatory Financial Times piece by admitting that too many firms “dump” their media relations work on the very same newbies. Sorry, guys.

Yet a report published late yesterday in The Wall Street Journal tells us to expect an increase in entry-level PR jobs over the next few years. Here’s the thing: those jobs will require more experience and more refined skill sets than they did in the past.

As the WSJ’s Lauren Weber says in the video after the jump, “internships are the new entry-level jobs.”

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Industry Responds to Financial Times ‘PR Is a Waste of Money’ Piece

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The week’s most-discussed article was this one, by Emma Jacobs of Financial Times, which imagines a corporate world free from the “bland message[s]” of “spin-doctors” who “[drum] up controversy simply in order to increase their fees.”

Her overly emphatic point is that certain top financial executives like Warren Buffett prefer to speak directly to journalists and shareholders (though they all have personal assistants). The killer quote, delivered by an unnamed British tech comms director:

“I have no idea what [PR does] for us.”

…and it keeps going.

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Edelman Scores #3 Spot on ‘Top 50 CEOs’ List

We’re not exactly sure which qualities make a chief executive a favorite among employees, but Richard Edelman has them: he’s the only communications chief to appear on Glassdoor’s new 2014 list of the world’s highest rated CEOs, topped by Jeff Weiner of LinkedIn.

In fact, no PR leaders appeared on last year’s list, which featured Mark Zuckerberg in the first position.

We can’t say we’re terribly surprised given the industry’s reputation for keeping things very close to its chest, but one may gain some insights from former and current employees’ reviews, which provided the data for the list. Here are Edelman’s (nice widget, BTW):


The reviews are almost universally positive, with a notable focus on company culture and career opportunities (hardly a surprise at the world’s biggest independent agency).
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Edelman Trust Barometer Results: It’s CSR Time

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The big conclusion everyone’s drawn from the 2014 Edelman Trust Barometer is that the public’s confidence in both media and government has hit a low point. The most important metric is supposedly a jump in the gap between trust in business and trust in government, and the only three notable countries in which the latter trumps the former are South Korea, Sweden and the United Arab Emirates.

Hold on, though: this doesn’t mean that we’re about to enter some neo-Libtertarian utopia.

The findings can be summed up with three big letters: CSR.

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Now Is Apparently the Time for PR to Take on Advertising

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That’s according to Tom Foremski of ZDNET, who previously told us that Google doesn’t really want to kill all our press releases—it just wants to help us improve them.

His argument is that the PR industry has a “huge window of opportunity” in 2014 as the ad business splinters, traditional campaigns lose more of their power to convince and large-scale consolidation moves forward, further concentrating the talent pool and (arguably) smothering the creative urge beneath endless layers of bureaucracy.

Sounds familiar…

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Middle-Aged Man Buys Himself an Agency for Christmas

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What do successful men with decades of experience in their fields buy for themselves as mortality creeps ever closer? Some buy sports cars; some buy motorcycles and matching leather jackets; some donate millions to charity; some “buy” newer, younger wives.

Chinese mega-investor Oscar Zhao just bought 80-something percent of London digital agency We Are Social, and Richard Edelman deemed the event important enough to rank it #3 on his 10 most important events of the year list this week.

OK, but why?

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PR ‘Matriarch’ Ruth Edelman, 1929-2013

Ruth EdelmanToday brings news that in some way touches everyone in the public relations industry: Ruth Edelman, who helped build husband Daniel’s eponymous firm into the world’s largest, died this weekend at 84 after a brief battle with leukemia.

The Chicago Sun-Times describes Ruth as the firm’s “matriarch”, but of course her role went well beyond “pick[ing] out the lamps and furniture” for Edelman’s first Chicago office.

In fact, she was something of a bellwether for powerful women in the industry, and her networking skills were legendary. Son and current president/CEO Richard Edelman explains:

“She was my dad’s kind of silent partner…In the present generation, she would have been an executive, but in the ’50s she was the corporate wife. She never had a formal title while my dad was alive, but everybody knew she was the power behind the throne.”

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What Does the Publicis/Omnicom Merger Mean? (Part 2)

Yesterday we shared some of the many third-party predictions and analyses of the Publicis/Omnicom merger and what it will mean to the future of the advertising and marketing industries. To recap: On the financial front, industry revenue totals will probably stay steady—but the organization of the game will undoubtedly change.

The next question: what role will PR firms and professionals play in this new arrangement?

Richard Edelman believes that PR will act as “part of the supporting cast” in this ongoing soap opera in order to back up the newest and biggest players, Digital and Data. In other words (via The New York Times), it’s all about the mega-agencies chasing Google to reach more targeted users via Big Data number crunching.

Yet, despite this hyper-focus on math nerds, Edelman writes that individual “thought leader” voices within the PR industry will grow even more valuable as they bring crucial “small data” research and insights to the table that no Google analytics study can provide. Jack Marshall of Digiday even argues that the role of Big Data has been overstated because the numbers ultimately belong to clients, not agencies (and that the whole thing is really an accounting issue).

Back to our main query: how dramatic will the change be for PR?

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