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Posts Tagged ‘Royal Baby’

Royal Baby PR: The Good, The Bad, The Money To Be Made

Hooray everyone! We have a new prince! Release the publicists!

With #RoyalBaby trending for most of the day on Twitter (along with some reference to Buckingham Palace, the Royal family, or David Cameron), it’s only fitting that marketers raced to social media to try and tap into the excitement with some sort of play on the big news.

Out in front as they were for the Super Bowl was Oreo with a cookies-and-milk joke. Cute. OK, we’ll take that because that’s what they do. Also, and making perfect sense, Pampers had a sweet clip about how every baby is special to their mom and dad. Check it out after the jump.

Then there’s the desperate madness that happened. Hostess did something weird with a man cradling a Twinkie in a blanket that fell as flat as their big re-launch day. MAC smeared some lip gloss. Lululemon… I don’t know. And Starbucks (UK) slapped some crowns on coffee cups. Really, I can’t. Buzzfeed has a round up if you need more. But really, you don’t.

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Creepy Giant Babies Urge Londoners to Bet on Royal Baby’s Hair Color

Well, it’s moments like this that make us even more proud to have celebrated our independence from British rule yesterday, if for no other reason than we can claim at least a bit of separation from the royal baby mania that led to this creep-tastic campaign.

With only weeks left until the regal infant is due to make his or her debut, speculation over everything from the baby’s gender to its future choice of university has reached a fever pitch. Cashing in on all the conjecture is British gambling website Paddy Power, which is taking bets on just about everything related to the future royal.

In an attempt to urge locals to cast their bets as to the child’s hair color, Paddy Power sent four people dressed as rather hideous giant babies into the streets of London. The gargantuan infants were spotted by unfortunate commuters on the London tube, and later outside Buckingham Palace (more photos below).

The gambling website is no stranger to weird, tasteless marketing stunts; Paddy Power was responsible for the most complained-about ad in the UK in 2010, which involved a blindfolded soccer player kicking a cat.

Oh, and in case you were curious, the current hair color odds are: ginger 7/1, brunette 6/4, black 2/1 and blonde 7/2.

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