TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Rubenstein Public Relations’

Roll Call: Rubenstein PR, Backbone Media

Rubenstein Public Relations (RPR) announced that Shay Pantano and Alyson Leiter have joined the agency as vice presidents in the Health & Wellness and Real Estate Divisions, respectively. Both women bring more than a decade of media relations and publicity experience to the agency, as well as influential relationships with top producers and journalists.

In her position as vice resident, Pantano will develop and execute campaigns for RPR’s Health & Wellness division. She will lead the day-to-day operations and brand elevation for clients. Prior to joining RPR, Pantano was vice president at Creative Media Marketing, where she led several teams, including the Broadcast Division.

Alyson Leiter served as the managing editor of Real Estate Forum and Mid-Atlantic Editor for GlobeSt.com. As VP, Leiter will spearhead the public relations services for RPR’s Real Estate division, creating brand awareness for clients. Before joining RPR, Leiter was an account director at Great Ink Communications. (Release)

“Premier active lifestyle” agency Backbone Media hired former Patagonia president/CEO Casey Sheahan to fill the newly created role of senior advisor. According to managing partner Nate Simmons, Backbone hired Sheahan to use his extensive experience in the active lifestyle sector to better advise clients on strategic concerns.

Sheahan stepped down from his role at Patagonia after eight years in February. Prior to joining the company, he served as president of outdoor product brand Kelty; earlier in his career he was vice president of marketing at Merrell Footwear and category marketing manager at Nike ACG.

He also published and edited the skiing magazine POWDER. (Release)

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Roll Call: Weber Shandwick, Rubenstein PR and Nielsen

Weber Shandwick announced the appointment of Vanessa McDonald as senior vice president and national practice leader, Consumer and Technology, in the firm’s Toronto office. McDonald will be responsible for the growth and management of client business in Canada, contributing to the agency’s leadership across its Consumer and Technology practices. McDonald joins Weber Shandwick from NATIONAL Public Relations where she led the Marketing Communications Practice. Prior to this, she headed the London and San Francisco offices of Ballou PR, a Paris-based communications firm. She also held the position of associate director, Marketing at Capgemini, one of the world’s largest consulting firms. (Release)

Rubenstein Public Relations (RPR) announced that Megan Wilson has joined the agency as an associate vice president. Wilson brings several years of public relations experience managing consumer accounts in the fashion, fitness, restaurant, and wellness industries with a focus on event planning, media relations, strategic communications and new product launches. In her position as associate vice president, Wilson will develop and execute dynamic publicity campaigns for RPR’s clients. Wilson joins RPR from Krupp Kommunications, where she advanced from an account coordinator to the position of account executive and Media Specialist over the course of three years. (Release)

Nielsen announced the appointments of four senior marketing and communications leaders – Greg Daniel as chief digital marketing officer; Laura Nelson as chief communications officer; Saul Rosenberg as chief content officer; and Marcy Shinder as chief marketing officer. The appointments are effective immediately. Daniel will be responsible for developing and implementing innovative marketing and communication strategies across digital channels globally, including web, mobile and social. Nelson will be responsible for developing and sustaining an overarching messaging strategy that builds upon Nielsen’s legacy and highlights the innovations that drive the business forward. Rosenberg will leverage Nielsen’s proprietary assets to lead global conversations on issues of import to both the company and its clients, while creating valuable content that enhances Nielsen’s value proposition to internal and external stakeholders. Shinder will develop and lead the overall global marketing strategy and oversee Nielsen’s brand evolution, commercial go-to-market strategies, partnerships, and channel execution, including events, advertising and creative services. (Release)

Roll Call: Rubenstein PR, UNICEF, Haberman and More

Rubenstein Public Relations has welcomed two new hires: Roxanne Ducas as director of communications and Katalin Bergou as an associate vice president. With a breadth of experience in media and public relations, both women bring extensive backgrounds in corporate communications to RPR’s team. RPR continues to rise in stature as one of the nation’s leading public relations agencies. As director of communications, Ducas will work alongside the firm’s President to manage external and internal messaging and materials, networking, and introductions between and on behalf of clients to maximize relationships, since the agency places a strong emphasis on collaboration between clients and its extended network. Prior to joining RPR, Ducas was employed as a communications coordinator at AECOM Technology Corporation. As associate vice president, Katalin Bergou will work with clients across a broad range of industries and will be responsible for writing press materials and developing strategic media campaigns in print, broadcast and online media outlets. Previously, Bergou was an account supervisor at LAK Public Relations Inc., managing the daily activities of a professional services client, where she secured exposure in publications (Release)

The U.S. Fund for UNICEF announced the appointment of Jose Carbonell as senior vice president of marketing and communications. Leading a team of 34 people across six departments, Carbonell is responsible for the U.S. Fund for UNICEF’s brand, marketing and communications strategies. In his new role, Carbonell will focus on growing the U.S. Fund for UNICEF brand through digital and social media to keep it accessible for today’s youth and their families. Carbonell has more than 17 years of marketing experience. Most recently, Carbonell served as the vice president of marketing & strategic planning at Nickelodeon (a division of Viacom). At Nickelodeon, he led several cause-marketing initiatives, working with the Children’s Defense Fund, the PTA, and USA Gymnastics. He also championed marketing efforts for Nickelodeon’s highest profile shows. (Release)

Haberman announced that it has hired artist-turned-programmer Jesse Ross as director of digital technologies. He joins the agency from his previous role at Sevnthsin as senior developer and director of development. Ross has deep experience working on design and development for everything from open source projects to political campaigns to national advertising campaigns for Fortune 500 companies. Before Sevnthsin, he was an interactive designer for MRM Worldwide, one of the largest digital marketing firms in the world.(Release) Read more

Roll Call: Rubenstein Public Relations, TAXI and DDB

Rubenstein Public Relations announced that Monique Dinor has joined the firm as a vice president. With over 12 years of experience in media and public relations, Dinor brings an extensive background leading strategic marketing and public relations strategies for clients across a wide range of industries including travel, consumer products, entertainment, energy, finance, education, non-profit, beauty, and healthcare over the course of her career. Prior to joining RPR, Dinor served as an account manager at Alpaytac, where she led and was involved in strategic marketing and public relations initiatives for clients in a variety of industries including Turkish Airlines and Euro-Pro, among others. (Release)

After spending the last four years serving as group creative director/managing partner at IPG-owned, NYC-based agency Gotham, Reid Miller is joining WPP-owned TAXI to assume the role of executive creative director at its New York office. During his time at Gotham, Miller worked alongsidefellow GCD/managing partner Anthony Moss on past and present accounts including Denny’s, Yellowbook, and others. Prior to Gotham, Miller, an art director by trade, served as an ACD or creative director at the likes of Y&R, BBDO, Lowe and Hill Holliday. (AgencySpy)

Kevin Drew Davis has joined DDB Canada in the newly created position of chief creative officer. Davis will be responsible for leading the agency’s convergent creative offering across all platforms in Canada. This is the first time a chief creative officer has been appointed to lead all of DDB Canada’s integrated creative departments. Davis will be based in Toronto and will oversee the agency’s total creative product as well as serve as key architect on new business strategy. He will lead the integrated creative teams across all disciplines and all offices across Canada. Davis most recently served as executive vice president, executive creative director at Digitas Chicago, responsible for the integrated creative product for both the Chicago and San Francisco offices. He played a pivotal leadership role on key accounts such as Sprint, eBay, and others. (Release)

Roll Call: Cohn & Wolfe, Bolt PR, The Cline Group and More

Cohn & Wolfe announced two senior appointments to help drive growth and lead new accounts. David Henderson, who joins as SVP in Los Angeles, will oversee the US Communications business for Nokia, while Josh Levin, based in New York, joins as SVP and Co-Lead of the US Corporate Practice. Henderson will report to Los Angeles office President Kazumi Mechling and Levin will have dual reporting to North America President Jim Joseph and Global Corporate Affairs Practice leader Geoff Beattie. (Release)

Veteran public relations specialist Joanne Forster has signed on as general manager and PR director of Bolt PR, Irvine. As general manager, Forster will be responsible for managing day-to-day company operations, overseeing all Bolt accounts, mentoring staff, and driving new business development initiatives. The most significant accomplishment of Forster’s career was “Force of Nature Concert for Tsunami Aid,” which was held in Kuala Lumpur, Malaysia. Forster co-produced and directed all domestic and international marketing efforts for the multi-artist concert, which raised over eight million dollars and made news headlines around the world. (Release) Read more

Roll Call: DuPont, BBH, Brainshark, Inc. and More

DuPont welcomes Tiffany M. Atwell as its newly appointed director of International Government Affairs. With over 15 years working on issues relating to international trade policies, Atwell has built quite a career in Washington. Previously, she was the senior director for Strategic Programs in Government Affairs and Policy for Abbott. She managed a team whose goal was to develop public-private partnerships with key governments and NGOs to drive outreach strategies in emerging markets like Russia, India and Brazil. She served as the International Trade Policy advisor to Senator Chuck Grassley, former Finance Committee chairman. Atwell managed trade related issues regarding China including: textiles, tariffs, currency exchange policies, customs and trade preference programs. Previously, she served as a congressional liaison for the undersecretary for Legislative Affairs for the U.S. Department of Commerce, International Trade Administration assisting members of Congress in resolution of trade-related issues for their constituents. (Release)

BBH named a new CEO for North America, Patrick Lafferty, who joins the agency after spending two-and-a-half years at McCann and the last 18 months as its North American COO. Lafferty replaces Greg Andersen, who was one of those affected by BBH’s major “restructuring” last fall. Lafferty, who will officially assume his CEO title at BBH this summer and based out of its New York office, who was a former platoon leader/company commander in the U.S. Army, will be tasked with running both BBH New York. (AgencySpy)

Brainshark, Inc. announced the appointment of Larry DiLoreto as senior vice president of sales and chief revenue officer. In this role, DiLoreto is responsible for directing and managing Brainshark’s worldwide sales and revenue strategies. A seasoned sales and technology executive with a track record of global success, DiLoreto adds to the depth of Brainshark’s management team – helping the company extend its market leadership and momentum. Prior to Brainshark, DiLoreto served as executive vice president and chief revenue officer at SmartBear Software, where he led the company to achieve record revenues, developed its go-to-market channel strategy and directed its international expansion. (Release) Read more

Spin the Agencies of Record

The world is a book, and those who do not travel read only a page. – St. Augustine

Susan Magrino Agency announced seven new clients in the travel, real estate, and hospitality sectors. These clients include:

  • Baccarat Hotel & Residences New York, currently under construction across from the Museum of Modern Art
  • Castle Hill Inn, a Relais & Chateaux vacation property in Newport, Rhode Island
  • Fairmont Scottsdale Princess, a Strategic Hotels & Resorts property in Scottsdale, Arizona
  • Le Méridien Hotels & Resorts, a company with more than 100 properties in 40 countries
  • Paramount, a recently “re-imagined” hotel in the heart of New York City’s theater district
  • The Rittenhouse Hotel, a five-diamond hotel in Philadephia’s Rittenhouse Square
  • Six Senses Hotels Resorts Spas, a sustainable luxury hospitality brand

Reality must take precedence over public relations, for nature cannot be fooled. — Richard P. Feynman

Rubenstein Public Relations has announced new client wins including Greencard Creative, Brian Cuban, and Contemporary Art Collection.

Read more

Spin the Agencies of Record

“A basketball team is like the five fingers on your hand. If you can get them all together, you have a fist.” – Mike Krzyzewski

Rubenstein Public Relations announced that it has been chosen as the agency of record for the British Basketball Association (because there is such a thing).

The BBA, which is the UK’s “premier professional basketball league”, engaged Rubenstein Public Relations to both make the most of what appears to be a growing interest in basketball in the UK and hype the organization’s United States launch in seeking franchise partners and other business opportunities. Full league operations will begin in November 2014.

“Meat is a big deal in my life…I’m a normal American.” – Nick Offerman, aka Ron Swanson

Sonic, America’s biggest drive through chain, recently chose Cohn & Wolfe as its new PR AOR. In addition to supporting the brand’s social media promotional strategies, C&W will also help drive external messaging, work on “issues management” and contribute to cause marketing projects and individual franchise promo efforts.

Read more

Roll Call: Porter Novelli, Rubenstein PR, Widmeyer Communications and More

Top firm Porter Novelli announced the addition of industry vet Fred Shank to its roster in the role of senior vice president, consumer practice. Shank joins Porter Novelli after spending nearly four years in a VP position at Edelman PR, where he worked as a strategic leader on accounts for clients like Heineken, Starbucks and Kraft. In his new role Shank will report to Darlàn Monterisi, managing director of the firm’s New York office. (Release)

Richard Rubenstein, president of Rubenstein Public Relations (RPR), announced that Katie Matulonis has joined the firm as social media manager to advise RPR’s clients on new strategies for developing their digital presence, oversee the agency’s social media properties and develop new business opportunities. Matulonis brings several years of experience in social media community management and consumer and lifestyle communications to her new role after working with consumer, luxury and hospitality brands at Goldstein Communications. Her most notable achievement was growing one brand’s fanbase from zero to over 120,000 in six months on a minimal budget.  (Release)

Widmeyer Communications announced the addition of digital media expert Jerri Ann Henry as digital account lead on the higher education and public affairs teams. Henry has led grassroots, digital and advertising campaigns for companies, coalitions and candidates in the agricultural, energy and telecomm industries. She spent two years as digital director at JDA Frontline where she was responsible for all digital advertising, outreach and research. (Company Website)

Read more

Roll Call: Edelman, Hill + Knowlton Strategies, Rubenstein Public Relations and More

Edelman PR announced the promotion of Steve Rubel to the position of chief content strategist. Rubel, who is a prominent blogger and guest columnist for Ad Age and other publications, previously served as executive vice president for global strategy and insights. His primary responsibility in this new role will be maximizing the value of clients’ content in all forms of media: earned, paid, owned and shared. He will report to Jackie Cooper, whose recent promotion to global chair of creative strategy marked a shift toward a more actively engaged PR model. Rubel’s inaugural blog post explores his thoughts on the art of content creation as a perpetual work in progress. (The New York Times)

Hill+Knowlton Strategies announced that Ron Eagle has been appointed senior vice president for entertainment and technology, effective Monday, Feb. 25, 2013. In this role, Eagle will be responsible for providing strategic counsel and oversight to H+K Strategies entertainment and technology clients, as well as building and strengthening client relationships throughout the Los Angeles market. He will report to Bill Coletti, general manager for Hill+Knowlton Strategies Los Angeles. Eagle has more than 17 years of experience and previously served as director of product publicity and PlayStation Network for Sony Computer Entertainment America (Release)

Rubenstein Public Relations added two new senior members to its team. This week Richard Rubenstein announced the addition of Aurora Kessler, who returns to the agency in the new role of managing director, and Ann Hinshaw, who will serve as vice president overseeing the firm’s entertainment division.

Read more

NEXT PAGE >>