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Posts Tagged ‘Rubenstein Public Relations’

17 Firms That the New York Observer ‘Top 50′ List Missed

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Ye Olde New York Observer is known to be a publication that’s relatively friendly to PR pros who aren’t named Mark Penn. One prominent executive regularly publishes op-eds in its pages!

In case you missed it, the paper revealed its list of The Big Apple’s Top 50 PR Firms yesterday. The feature was extensive; beyond the basic list it included a “9 people to watch” slideshow and other little profiles shedding a bit of light on the people who make this industry run.

For the record, everyone who made the list deserves a spot on it. The people of #1 pick Sunshine Sachs always invite us to their holiday parties.

Still, this being a list, it did fail to mention a few worthy firms…sort of like those SEO trick “top entertainment PR” posts that show up in our Google alerts every week.

Back in September, we thought of a few people off the top of our heads who didn’t make the Business Insider “top tech firms” list. Now let’s do the same for the Observer group.

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Spin the Agencies of Record

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  • Rubenstein Public Relations announced several new clients in the real estate sector: design firm SG Blocks, developer Continental Properties, luxury real estate firms RLTY NYC and Siras Development, crowd funding platform Fundrise, and valuation/advisory firm Butler Burgher Group (BBG). Unfortunately, we don’t even need to ask whether any of them can help us find an affordable two-bedroom in South Brooklyn.

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Spin the Agencies of Record

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  • SeaWorld enlisted the skills of government relations firm Van Scoyoc Associates to help convince the public that it has the best interests of its whales in mind by promoting its recently announced “one-of-a-kind” facilities designed to house orcas at SeaWorld San Diego. These duties are different from those assigned to 42 West, which the company hired in the wake of the Blackfish backlash.

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Roll Call: Allison + Partners and Rubenstein PR

This week, Allison + Partners announced the opening of its newest office in Singapore as well as the hiring of Serina Tan, who will serve as vice president.

Tan brings more than 12 years’ experience to the role, including stints at various agencies and work with clients in the consumer products and services, technology, food and beverage, tourism, automotive and professional services sectors. Before joining Allison+Partners, she served as regional account director at Porter Novelli. Highlights of her career include a cause-related program for HP as well as the launch of the first McCafé in Singapore, the McDonald’s “I’m lovin’ it” tag launch and a brand refresh for the Singapore Zoo. Ms. Tan has lived in Singapore, Japan and Malaysia and she is fluent in Chinese, Japanese and English.

Ms. Tan’s first assignment will be to create a comprehensive campaign for Plaza Singapura, one of Singapore’s largest shopping malls, but she will also play a role in the expansion of Allison + Partners’ Asia Pacific operations. Co-founder and COO Andy Hardie-Brown says,”Based on current levels of business activity we will more than double our Asia Pacific headcount over the coming year.”

New York’s Rubenstein Public Relations hired Jason Ledder as media department group head. He will specialize in earning media mentions for clients across Rubenstein’s portfolio.

Ledder brings more than 15 years of agency experience to the role, most recently serving as VP of media relations at R&J PR. In the new position, he will develop and execute all media relations activities — be they national, regional, local or hyper-local. Richard Rubenstein writes, “We look forward to the additional exposure he will generate on behalf of our clients and public relations campaigns.”

Roll Call: H+K Strategies, Rubenstein, HvM and Lawrence

Hill+Knowlton Strategies hired veteran Lisa Cradit as SVP/corporate advisory practice leader in its New York office. Cradit has worked in strategic communications for more than two decades; she most recently served as director of public relations and communications at First Reserve, an energy-focused private equity firm. Before that, she spent 17 years in the tech industry–a stint that included comms positions at L-1 Identity Solutions, Financial Dynamics (now FTI Consulting) and boutique tech product agency Fitzgerald Communications (now an Omnicom company).

Claire Koeneman, interim general manager of H+K’s New York office and head of the firm’s U.S. financial communications practice, said that Cradit’s extensive “hands-on experience” will be “a tremendous asset to our clients – and to her new colleagues.”

Rubenstein Public Relations hired Jodie Thomas and Kristie Galvani as vice presidents. Thomas most recently served as associate VP of entertainment at 5W PR, where she managed press campaigns for artists ranging from Irish group Clannad to The Wiggles (yes, those Wiggles) and clients as disparate as Broadway.com and D’Angelico guitars. Before joining 5W, Thomas worked as director of PR Decca/Universal Music Group. In her new role, Thomas–a College of Charleston graduate–will execute and develop campaigns for clients in RPR’s entertainment division.

Galvani previously worked as EVP at HMJT PR, serving clients across business sectors. As VP at RPR, she will handle accounts within the firm’s lifestyle division, raising brand awareness for such clients as BioHitech America, Experian Marketing Services and more. She graduated with a Bachelor of Arts degree from York College of Pennsylvania, where she majored in Mass Communications with a special focus on Public Relations and Advertising.

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Roll Call: Rubenstein PR, Makovsky and McMurry/TMG

Kelly Ferraro has joined New York’s Rubenstein Public Relations as Vice President. Ferraro, who has more than a decade of experience in the PR, financial services, and corporate comms fields, comes to the Rubenstein from “a boutique financial services and financial technology communications firm” that goes unnamed in the release; she also previously served as VP Guggenheim Securities, where she planned high-level events connecting investors to those at Guggenheim and other industry influencers. She will handle media relations for various RPR clients (among other responsibilities). (Release)

Makovsky has appointed Ross Sutherland as executive vice president and digital branding practice leader. Sutherland’s career spans more than 20 years with Ogilvy & Mather working in six countries. As creative director at Ogilvy, Ross managed campaigns such as Rolex, Chubb and Fiat and was elected to David Ogilvy’s esteemed Global Creative Council. His extensive global experience culminated in management responsibility of Creative leadership for the entire South East region worldwide. Prior to his time with Ogilvy, Ross spent seven years as executive creative rirector with Young & Rubicam. At Y&R, Ross was responsible for managing all the creative groups for clients such as Sony, AT&T, Dupont, Chevron, The NFL, 7UP, Bronx Zoo, Jaguar, Andersen Consulting and Star Alliance. (Release)

McMURRY/TMG has named Erica Pyatt director of Business Development, Associations. Pyatt brings with her 10 years of business development and communications management experience, along with a deep understanding of the association community. Pyatt was most recently associate publisher, Finance, at GOVERNING Media, where she oversaw business development strategy for financial services, consulting firms and associations. Additionally, Pyatt served as a liaison to the editorial and events teams working on finance-related content. At McMURRY/TMG, Pyatt will focus on developing a strategy for targeting the association category and bringing in new association clients. She plans to provide the associations industry with content marketing resources and learning. (Release)

Roll Call: Rubenstein PR, Backbone Media

Rubenstein Public Relations (RPR) announced that Shay Pantano and Alyson Leiter have joined the agency as vice presidents in the Health & Wellness and Real Estate Divisions, respectively. Both women bring more than a decade of media relations and publicity experience to the agency, as well as influential relationships with top producers and journalists.

In her position as vice resident, Pantano will develop and execute campaigns for RPR’s Health & Wellness division. She will lead the day-to-day operations and brand elevation for clients. Prior to joining RPR, Pantano was vice president at Creative Media Marketing, where she led several teams, including the Broadcast Division.

Alyson Leiter served as the managing editor of Real Estate Forum and Mid-Atlantic Editor for GlobeSt.com. As VP, Leiter will spearhead the public relations services for RPR’s Real Estate division, creating brand awareness for clients. Before joining RPR, Leiter was an account director at Great Ink Communications. (Release)

“Premier active lifestyle” agency Backbone Media hired former Patagonia president/CEO Casey Sheahan to fill the newly created role of senior advisor. According to managing partner Nate Simmons, Backbone hired Sheahan to use his extensive experience in the active lifestyle sector to better advise clients on strategic concerns.

Sheahan stepped down from his role at Patagonia after eight years in February. Prior to joining the company, he served as president of outdoor product brand Kelty; earlier in his career he was vice president of marketing at Merrell Footwear and category marketing manager at Nike ACG.

He also published and edited the skiing magazine POWDER. (Release)

Roll Call: Weber Shandwick, Rubenstein PR and Nielsen

Weber Shandwick announced the appointment of Vanessa McDonald as senior vice president and national practice leader, Consumer and Technology, in the firm’s Toronto office. McDonald will be responsible for the growth and management of client business in Canada, contributing to the agency’s leadership across its Consumer and Technology practices. McDonald joins Weber Shandwick from NATIONAL Public Relations where she led the Marketing Communications Practice. Prior to this, she headed the London and San Francisco offices of Ballou PR, a Paris-based communications firm. She also held the position of associate director, Marketing at Capgemini, one of the world’s largest consulting firms. (Release)

Rubenstein Public Relations (RPR) announced that Megan Wilson has joined the agency as an associate vice president. Wilson brings several years of public relations experience managing consumer accounts in the fashion, fitness, restaurant, and wellness industries with a focus on event planning, media relations, strategic communications and new product launches. In her position as associate vice president, Wilson will develop and execute dynamic publicity campaigns for RPR’s clients. Wilson joins RPR from Krupp Kommunications, where she advanced from an account coordinator to the position of account executive and Media Specialist over the course of three years. (Release)

Nielsen announced the appointments of four senior marketing and communications leaders – Greg Daniel as chief digital marketing officer; Laura Nelson as chief communications officer; Saul Rosenberg as chief content officer; and Marcy Shinder as chief marketing officer. The appointments are effective immediately. Daniel will be responsible for developing and implementing innovative marketing and communication strategies across digital channels globally, including web, mobile and social. Nelson will be responsible for developing and sustaining an overarching messaging strategy that builds upon Nielsen’s legacy and highlights the innovations that drive the business forward. Rosenberg will leverage Nielsen’s proprietary assets to lead global conversations on issues of import to both the company and its clients, while creating valuable content that enhances Nielsen’s value proposition to internal and external stakeholders. Shinder will develop and lead the overall global marketing strategy and oversee Nielsen’s brand evolution, commercial go-to-market strategies, partnerships, and channel execution, including events, advertising and creative services. (Release)

Roll Call: Rubenstein PR, UNICEF, Haberman and More

Rubenstein Public Relations has welcomed two new hires: Roxanne Ducas as director of communications and Katalin Bergou as an associate vice president. With a breadth of experience in media and public relations, both women bring extensive backgrounds in corporate communications to RPR’s team. RPR continues to rise in stature as one of the nation’s leading public relations agencies. As director of communications, Ducas will work alongside the firm’s President to manage external and internal messaging and materials, networking, and introductions between and on behalf of clients to maximize relationships, since the agency places a strong emphasis on collaboration between clients and its extended network. Prior to joining RPR, Ducas was employed as a communications coordinator at AECOM Technology Corporation. As associate vice president, Katalin Bergou will work with clients across a broad range of industries and will be responsible for writing press materials and developing strategic media campaigns in print, broadcast and online media outlets. Previously, Bergou was an account supervisor at LAK Public Relations Inc., managing the daily activities of a professional services client, where she secured exposure in publications (Release)

The U.S. Fund for UNICEF announced the appointment of Jose Carbonell as senior vice president of marketing and communications. Leading a team of 34 people across six departments, Carbonell is responsible for the U.S. Fund for UNICEF’s brand, marketing and communications strategies. In his new role, Carbonell will focus on growing the U.S. Fund for UNICEF brand through digital and social media to keep it accessible for today’s youth and their families. Carbonell has more than 17 years of marketing experience. Most recently, Carbonell served as the vice president of marketing & strategic planning at Nickelodeon (a division of Viacom). At Nickelodeon, he led several cause-marketing initiatives, working with the Children’s Defense Fund, the PTA, and USA Gymnastics. He also championed marketing efforts for Nickelodeon’s highest profile shows. (Release)

Haberman announced that it has hired artist-turned-programmer Jesse Ross as director of digital technologies. He joins the agency from his previous role at Sevnthsin as senior developer and director of development. Ross has deep experience working on design and development for everything from open source projects to political campaigns to national advertising campaigns for Fortune 500 companies. Before Sevnthsin, he was an interactive designer for MRM Worldwide, one of the largest digital marketing firms in the world.(Release) Read more

Roll Call: Rubenstein Public Relations, TAXI and DDB

Rubenstein Public Relations announced that Monique Dinor has joined the firm as a vice president. With over 12 years of experience in media and public relations, Dinor brings an extensive background leading strategic marketing and public relations strategies for clients across a wide range of industries including travel, consumer products, entertainment, energy, finance, education, non-profit, beauty, and healthcare over the course of her career. Prior to joining RPR, Dinor served as an account manager at Alpaytac, where she led and was involved in strategic marketing and public relations initiatives for clients in a variety of industries including Turkish Airlines and Euro-Pro, among others. (Release)

After spending the last four years serving as group creative director/managing partner at IPG-owned, NYC-based agency Gotham, Reid Miller is joining WPP-owned TAXI to assume the role of executive creative director at its New York office. During his time at Gotham, Miller worked alongsidefellow GCD/managing partner Anthony Moss on past and present accounts including Denny’s, Yellowbook, and others. Prior to Gotham, Miller, an art director by trade, served as an ACD or creative director at the likes of Y&R, BBDO, Lowe and Hill Holliday. (AgencySpy)

Kevin Drew Davis has joined DDB Canada in the newly created position of chief creative officer. Davis will be responsible for leading the agency’s convergent creative offering across all platforms in Canada. This is the first time a chief creative officer has been appointed to lead all of DDB Canada’s integrated creative departments. Davis will be based in Toronto and will oversee the agency’s total creative product as well as serve as key architect on new business strategy. He will lead the integrated creative teams across all disciplines and all offices across Canada. Davis most recently served as executive vice president, executive creative director at Digitas Chicago, responsible for the integrated creative product for both the Chicago and San Francisco offices. He played a pivotal leadership role on key accounts such as Sprint, eBay, and others. (Release)

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