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Posts Tagged ‘Samsung’

10 Biggest and 5 Most Surprising Brands ‘Friended’ by Millennials

Facebook BEER

No alcohol here, sorry.

Recent studies have told us that the kids these days just aren’t really into brands on social media. WPP found that 55 percent of young Americans don’t see the point of “friending” a brand, and Edelman told us yesterday that a vast majority of consumers simply aren’t satisfied with the “relationships” they have with corporate entities online — even the ones whose products they buy.

Many brands, however, have managed to accumulate thousands, if not millions, of Millennial “fans.” Independent ad agency Moosylvania recently conducted a survey of 1,500 young people to identify the top 50 such brands, and we’ve reviewed the first 10 for this post.

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10 Brands That Tried to Newsjack the #AppleLive Event

Apple Store 2

Different brands used yesterday’s Apple product launch in different ways: Samsung ran sponsored tweets to try and draw attention away from its competitor while Snapchat took the opportunity to ensure that a very unflattering press release received as little attention as possible.

Quite a few brands, however, saw it as an opportunity for some not-quite-real-time marketing to try and break through the 2.4 million tweets about the event.

They entered the social conversation with varying degrees of success (in no particular order).

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Samsung Receives Editorial Smackdown for ALS Newsjacking Stunt

Newsjacking and the ALS ice bucket challenge were two of the big topics on this little blog last week, and on Friday Samsung and its in-house creative/marketing teams in the UK managed to combine them both in this ad (which somehow earned the “alcoholic drinks” tag on our sister site Ads of the World).

You’ll have to forgive us for failing to notice most of the ALS posts appearing in our feeds recently; they all start to blend together pretty quickly unless you happen to know the people involved. But this little play for attention was noteworthy in that it inspired something we never see: an editorial wag of the finger via TechCrunch.

Three million views is a fair number for such a large brand, but we’re more interested in two particular critiques of this not-quite-real-time-marketing stunt.

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The Multifaceted Asian Consumer Market

Uniqlo Store SoHo Mannequins1 Cropped“Overall Asia is a market in flux, with radical changes and an influx of tech and global brands. It creates a society where consumers are being pulled in different directions”, said Bernd Schmitt. Not only are there distinctions between developed and emerging Asian countries, but he noted it’s also important not to generalize or stereotype Asian consumer and cultural trends.

Schmitt’s perspective is based on extensive experience living, working and traveling throughout Asia. He’s a visiting professor at Singapore’s Institute on Asian Consumer Insight (ACI) and professor at New York’s Columbia Business School. He recently spoke at an event in New York about his latest book, The Changing Face of the Asian Consumer. Joining him were panelists Colin Mitchell, Ogilvy & Mather’s worldwide head of planning, and Brian Buchwald, CEO/co-founder of Bomoda, a marketplace for Chinese consumers to purchase premium global brands.

The main takeaways focus on the interplay of economic, cultural, brand and market factors.

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Top 10 Tech Brands Survey Marks Decline in Apple’s Reputation

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Strategy Analytics‘ ConsumerMetrix service just released its latest ranking of top tech companies by brand preference, and the findings come as less of a surprise than a confirmation of challenges ahead for the world’s best-known producers of gadgets.

While readers have to purchase the full report, the release itself includes some points that sound good for Samsung…and bad for Apple.

Full list after the jump.

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Samsung Claims Oscars Selfie Was ‘Organic,’ Also Has a Bridge to Sell You

You’d think Samsung would just accept its good luck and bask in all the attention that came with Ellen’s record-breaking Oscar tweet. But no story is complete without a little spin.

Amidst theories that Samsung directed Ellen to take the pic, a spokesperson told TechCrunch that said selfie was “A great surprise for everyone”, claiming that “…we were delighted to see Ellen organically incorporate the device into the selfie moment that had everyone talking.”

Just to get this straight: the company paid $20M to sponsor a show whose host just happened to use its newest product in the biggest stunt of the night? Note that Ellen also pulled an Oprah with the Galaxy yesterday:

You get a phone, and you get a phone, and Samsung gets…more free publicity?

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Ellen Broke a Record with Samsung, Breaks Hearts with her iPhone

Ellen Selfie

At 2 million retweets and counting. How many iPhones is that anyway, Samsung?

In case you were asleep like half the viewing audience, this picture was taken by Ellen DeGeneres in the audience — a selfie tweeted ’round the world. As covered by our Tonya Garcia, it was a record-breaking picture eclipsing the shot taken of President Obama getting handsy with the First Lady.

Good times, right? Not if you are Samsung.

You see, if you have the Oscars on the DVR, rewind it to the historic selfie and you will see a clear positioning of product placement for Android phone manufacturer, Samsung. Of course, no one cared one bit that it was a Samsung phone because they were too busy gawking at the beautiful people. However, Samsung paid some nice coin for that advertisement.

And then Ellen had to do this…

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Samsung Tones It Way Down for New Galaxy Launch

Samsung Galaxy S IV Debut 1

Call off the brass section

Last week we asked whether tech companies should stop scheduling big events for every upgrade and “new” product launch. The answer was a nearly universal “no”—and Samsung seems to have gotten the message.

The New York Times tells us to expect less “singing and dancing” and more fawning over gizmos as the company introduces the public to the Galaxy S5.

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Michael Bay Made the Most Awkward Press Conference Appearance

Transformers director Michael Bay was supposed to be talking up the wonders of Samsung‘s TVs at this Consumer Electronics Show event today. But the technology, of all things, tripped him up, and as soon as the teleprompter malfunctioned he straight up pulled a Cartman.

We almost feel bad for him because this incident obviously wasn’t his fault and it seems like he’s about to suffer a panic attack as he leaves the stage. But you’d think that a super-successful director who relies so heavily on digital toys would:

A) Not be so flummoxed by a basic tech malfunction

B) Know better how to “wing it” in front of a crowd

After watching this clip, we’d hate to see how he responds to criticism of his movies.

(H/T Slashfilm)

#PRFail: Samsung’s Flammable Phone Response Backfires

Burned-Samsung-galaxy-s4Samsung, the world’s largest smartphone maker, has a hot deal for the holidays. Its Galaxy S4 is smartly designed, fast as can be and oh yeah, catches on fire while charging. While that last note isn’t something most desirable for the kiddos, Samsung finds itself in a particular crisis communications ballyhoo.

A YouTuber who blasts his selfie videos under the name of “Ghostlyrich” is the reason Samsung hates social media. Why? Because instead of addressing Samsung’s customer service department and fighting through that malevolent hold music of “The Carpenters Greatest Holiday Hits,” he does this for the world to see.

That, and NSFW lingo the cool kids use, after the jump…

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