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Posts Tagged ‘Sarah Evans’

Sarah Evans, Owner and Partner at J Public Relations, Shares Her Secrets to PR Success

Are people simply born to be publicists? In Mediabistro’s interview with Sarah Evans, owner and partner at J Public Relations, the PR pro revealed as much:

Many of the qualities that I think make a successful PR person are innate; they can’t be learned. It’s drive; it’s charisma; it’s intuition. It’s intuitively understanding what a client wants and what a client needs, and then intuitively understanding the media and their reaction to that.

Evans launched the firm’s New York division in 2009 — at the age of 29 — with JPR founder Jamie Lynn Sigler. Since then, the company has acquired more than 70 clients on five continents, has seen a 50 percent year-over-year revenue increase in each of the five years of Evans’ tenure, and received a top-100 ranking by Odwyer’s.

Part of Evans’ formula for success includes combining that innate talent and building relationships with people, often with the help of social media. Evans believes that “engaging with [people] personally really holds that professional connection.” Evans also stresses a well-maintained work-life balance in order to better the company as, she says, “a happy boss means happy employees.”

For more tips from Sarah Evans, read: So What Do You Do, Sarah Evans, Owner and Partner at J Public Relations?

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The Real Top 14 PR Twits to Follow in 2014

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Represent, “Real” PR Tweeps! 

We at PRNewser know that speaking out against clients (in the open) may be taboo. But for sake of discussion, let’s pretend it’s okay to be honest, mmmmkay?

How many times have you worked tirelessly for what seems like a millennium for a great trade story?

You earned a monstrous 90 percent share-of-voice with a sweet representation on social media to the tune of hundreds of shares, and even got noticed by other media types (local and industry). You draw up that report and hit enter with some righteous satisfaction (and possibly, a sister neck roll). And then, the client replies with … wait for it and repeat after me … “That’s all?” 

Yes you ungrateful so-and-so , metrics matter, but they have evolved. That’s how we feel about some of the “top minds” in this space making a list of “Who’s Who?” Metrics are important, as is attitude, content, engagement and relevance. That’s why this list—our list—matters. Here are our Top 14 PR Twits to Follow in 2014. 

*Snap Applause*

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Roll Call: Levick, Siegel + Gale, Cannes, and more

Levick Strategic Communications has hired Jack Deschauer to serve as VP of the corporate practice. He previously worked with Pratt & Whitney, an aircraft engine manufacturer, in its efforts to end funding for the the Joint Strike Fighter program. He’s also worked on media relations in the Chandra Levy case, the Jayson Williams trial, and other notable situations.

Siegel + Gale co-founder Alan Siegel is leaving the firm after 43 years, according to Adweek. He plans to continue his work with nonprofits, medicine, education, and related areas. Among his next projects will be the new corporate identity for the Cornell University outpost on New York’s Roosevelt Island.

The Cannes Lions International Festival of Creativity has named Twitter co-founder and creator Jack Dorsey (above) its media person of the year. He’ll be presented with the honor on June 20 at the Palais des Festivals in Cannes. In addition, Grupo ABC, the large Latin American comms group, is bringing former President Bill Clinton to the event. He’ll be giving a keynote address June 21 about “How Advertising Can Build a Better World.”

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New Network Launches for Young PR Pros

Sarah Evans, founder of Sevans Strategy, recently launched The Sevans Network, an invitation-only network of college students and young PR professionals that provides advice and resources as they start their careers.

The network provides a place for members to ask questions, share information, and work with more experienced professionals. We had a short conversation with Evans about the network. Read on after the jump.

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Year in Review: Agency Trends

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This year was all about digital, digital, digital. Agencies big and small expanded, re-branded, and staffed up to meet client demand, while also performing triage on their traditional business. A number agencies made deep staff cuts, while some closed altogether. Journalists fled crumbling mastheads to join the PR world. Flat became the new growth for those reporting earnings.

Here are a few posts remembering the year that was in public relations agency trends…

Firms create and name their digital divisions:

Levine opens LCO 2.0, Morris + King opens SeisMK; Ogilvy PR calls theirs 360° Digital Influence.

Big hires, mostly in digital:

David Patton leaves WSJ for WagEd’s Studio D; Stephanie Agresta gets a big bump at Porter Novelli; Chad Latz joins Cohn & Wolfe; Ogilvy adds several; Marian Salzman re-joins EuroRSCG; Cristina Lawrence leaves Fleishman Hillard for Razorfish; David Armano joins Edelman.

Digi-gurus leave their jobs to start their own consultancies, including:

“PR” Sarah Evans launches Sevans Strategy; “Key Influencer” James Andrews leaves Ketchum to start Everywhere; Chris Brown leaves “America’s Most Wanted” to run his firm full time.

Flat is the new up:

Richard Edelman predicts gloom at Davos; Omnicom, MDC (with up earnings), WPP all report revenue slips; Martin Sorrell already saying 2010 will be rough; The Council of PR Firms called it.

Firms and offices closed or shrank:

The mega-firm Enfatico, created to service Dell, has layoffs; Fleishman cuts deep in hometown Kansas City office; Taylor makes cuts; Catevo closes; LP&G closes office, goes virtual; Paul Wilmot exits L.A. after less than a year.

Vendors Jockey for Attention at PRSA 2009

We’re covering the 2009 PRSA conference from afar today through sources and the #prsa09 hashtag, and the message seems to be tools, tools, tools. Firms need them, and sponsors are there to schmooze and sell them. Among the tiers of sponsors are six of the press release wire services, and measurement, monitoring, and database tools from big to small including Cision, VMS, Moreover and BlueVision. The controversial paid social media facilitator Izea is on the scene too, giving out merch.

Tension and trepidation over social media and the corresponding tools is alway palpable at PR conferences, though much has changed since PRNewser launched in 2007 in time to cover PRSA Philadelphia. According to PitchEngine founder Jason Kintzler, “I think it’s been very telling. The people we’ve met are past, ‘what is social media’ – now, they’re asking for what’s next.”

Still the big trade organization for the industry has some learning to do itself. We’re told that nowhere within the conference is the Twitter stream displayed, and wi-fi isn’t readily available.

Sarah Evans–Kintzler’s TweetUp co-host tonight–reported that wireless access in the exhibitor area is a whopping $250.

J Public Relations Opens New York Office, Names Sarah Evans Managing Partner

Hospitality and lifestyle agency J Public Relations, founded by Jamie-Lynn Sigler and Kim Guyader, has announced the opening of their New York office. Newly appointed Managing Partner Sarah Evans will lead the office.

Evans tells PRNewser, “J PR has had such a presence in Southern California and we partnered up to make this more of a national company and bring in clients outside of Southern California and also globally.” Evans has a background in hospitality PR and previously spent six years at Hawkins International PR. She was also previously with Alison and Partners.

J PR clients include Sheraton Hotels & Resorts, The W Hotel San Diego, Hilton San Diego Bayfront and Societe Hospitality. Evans declined to comment on the agency’s annual revenue.

Sarah Evans Launches Sevans Strategy

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Sarah Evans, less known for her day job as director of communications at Elgin Community College than for her ubiquitous presence on social networks, recently launched Sevans Strategy with three clients.

Evans worked at Advocate Health Care, and at the Chicago-based firm Arment Dietrich before taking the job at Elgin CC.

Here social resume carries a much bigger Google footprint, as founder and moderator of the Monday night #journchat Twitter discussion about journalism and PR, founder of the MediaOnTwitter database, and author of the PRSarahEvans blog, and co-author of the Commentz email newsletter. She has over 29,000 followers on Twitter too.

Evans aims to bring her social media experience to the non-profit sector. So far she counts the Hebrew Immigration Aid Society (HIAS) and the Munson Group as clients.