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Posts Tagged ‘Saturday Night Live’

SNL Brand Parodies: Bad PR?

Love you, Louis C.K., but to anyone who lived through the 90′s Saturday Night Live’sChris for President” skit was last week’s winner, hands down. The second best was this “brutal” takedown of Jos. A. Bank.

Harsh, bro. Today AdAge asks whether the company’s imminently mockable “buy 1 suit get 3 free” made the skit inevitable. We’d say “probably”, but we’d like to pose a different question: does it matter?

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The Pressure Is On For SNL, Which Is Reportedly Ready to Add Black Female Cast Member

NBC photo, Mary Ellen Matthews

NBC photo, Mary Ellen Matthews

It looks like there will soon be a new addition to the cast of Saturday Night Live. After criticism from cast member Jay Pharoah about the lack of black female comediennes on the show, the program is reportedly down to at least three contenders.

The women were part of casting calls that took place in New York and Los Angeles. Even the auditions were criticized — by one of the women trying out, no less — for being a publicity stunt.

If it’s a publicity stunt, it’s not a very good one since they were kept relatively quiet. Unless they wanted it to leak out, in which case, success! But the stakes are high for both the show and the prospective new star, with all eyes on how the situation will be handled.

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Saturday Night Live Laughs at a Diversity Problem Even Scandal Can’t Fix

They say Olivia Pope can “fix” any problem—any problem, that is, beyond the lack of black female comedians on Saturday Night Live.

This week’s Kerry Washington episode was definitely one of the season’s strongest aside from a painful reminder than Eminem can’t lip sync to save his life. The diversity issue mocked in this opening sketch came into focus earlier this month when SNL‘s two black stars made very different comments: speaking of the showrunners, Jay Pharoah said “they need to pay attention” and cast a strong black female performer, while Keenan Thompson said that the problem is that “they just never find ones that are ready.”

At any rate, we appreciate the show’s willingness to laugh at the fact that its new additions are a bunch of schlubby white guys:

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Twitter’s New ‘Editorialized Tweets’ Feature Helps Highlight Earned Media Mentions

The big tech blogs have all reported on The New York Times‘ recent experiment with what it calls “editorialized tweets”. In case you missed it, the feature allows news organizations to highlight chosen quotes and sentences in a story and allow readers to instantly turn those sections into individual tweets with a simple click or a tap. The links that appear in those subsequent tweets will drop readers right into the section of the article where the lines appear. Here’s how it works:

This is obviously great news for PR teams: a key quote by or about a client will get even more attention if it happens to appear in one of the article’s highlighted lines. Twitter‘s research on the experiment is encouraging, too.

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SNL Makes the Public Laugh about Google Glass

The hype around the release of Google Glass has been excruciating for much of the public. From bazillionaire Sergey Brin being “accidentally” spotted wearing the connected eyewear on New York City’s subways to the absurd, hip credentials and bank accounts early adopters must demonstrate before proving themselves worthy of an untested commodity, the whole Google Glass buzz machine has become tedious.

Enter Saturday Night Live and Fred Armisen and Seth Meyers, who, via a hilarious skit late Saturday night, nailed public sentiment. The Google Glass public relations blitz started strong but fell victim to its own unwieldy inertia by inundating the public with ubiquitous marketing efforts while only allowing select individuals access to the product. Backlash was inevitable.

SNL Spins Rutgers’ PR Disaster Into Comedy Gold

There is no greater evidence that a public relations debacle has become part of the cultural consciousness than making Saturday Night Live — so today we offer our very bittersweet congratulations to Rutgers University for finding its way into the zeitgeist via a big old PR fail.

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Here’s Our Favorite Justin Timberlake Promo Stunt

Justin TimberlakeSo Justin Timberlake released his new album The 20/20 Experience this week, and everyone’s going all out to promote it. His label allowed fans to stream the whole thing on iTunes two weeks ago, he hosted Saturday Night Live, and before all that he did this ridiculous “I’m ready” tweet thing.

Anyway, it’s Friday so we thought we’d share our favorite little JT promo stunt via our sister site AgencySpy. It’s so simple that it’s dumb — in a brilliant way. It’s called JT All Night Long, and it’s really just a quick loop from that (old) song set to different clips of Timberlake throughout his career, from the “SexyBack” video to the ramen-hair period. Just click on it before reading ahead.

Don’t you feel like you just got “Rickrolled” by Timberlake and creative agency CP+B Miami? We do — and we don’t mind at all. Say what you will about his music, but the dude has a sense of humor.

Oscar Voters Don’t Care for PR Pros or Their Swag Bags

The fact that Crash, The English Patient and Forrest Gump beat Brokeback Mountain, Fargo and Pulp Fiction for Best Picture should be evidence enough to convince anyone that the Oscars are all about industry politics and aggressive PR/marketing campaigns. But this week’s interview with a nameless senior Academy Awards voter (you know, one of the guys who actually picks the winners) in The Hollywood Reporter confirms everything you thought you knew. Here are his revealing, highly opinionated thoughts on various topics:

On PR pros and swag bags:

“I’ve gotten books, cookbooks and just about everything short of Lincoln condoms. It’s ridiculous”.

We assume it was a Beasts of the Southern Wild cookbook containing nothing but gumbo recipes.

On Best Original Song:

“This is no-brainer city: If ‘Skyfall’ does not win I will fillet my next-door neighbor’s dog.”

We like Adele; we also like dogs. We’re conflicted.

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Justin Timberlake Joins the Dumb ‘Creative Director’ Hiring Boom

Here is a public relations tip for brands that hire celebrities as “creative directors”:

The American public is just beginning to shake the awfulness of a recession that landed many talented and ambitious souls in the unemployment line; millions still yearn for jobs worthy of their hard work and skills.

So when your company decides to invent a job and then fill it with someone who doesn’t even need a job, you’re telling the public “We don’t understand you at all.”

We were surprised when Justin Timberlake accepted a role as Bud Light’s creative director to help the brand “… define Bud Light Platinum’s identity in the lifestyle space.” We like Mr. Timberlake. Though a huge celebrity, he seems like the kind of guy who would help you clean up after a party and crash on your couch.

He’s a regular on Saturday Night Live; he clearly has a sense of humor and a healthy sense of self-awareness. But now he joins the ranks of “people with ridiculous amounts of money who apparently need more money” that includes Alicia Keys (creative director for BlackBerry), Lady Gaga (creative director for Polaroid), and will.i.am (creative director for Intel).

What’s going on? What happened to brands hiring celebrities to appear in commercials and then calling it a day?

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Saturday Night Live Cold Open Honors Newtown Victims

Saturday Night Live–never known for its upscale sensibilities–opened this weekend’s show in an unusual way, indirectly honoring the victims of the Sandy Hook shooting by replacing its standard political cold open scene with a performance of “Silent Night, Holy Night” by the New York Children’s Chorus.

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