We didn’t need to see tennis champ Serena Williams working out to know that she does. But marvel folks — MARVEL! — at the arms, the six pack, the high knees… Incredible.
No this isn’t a Nike ad. It’s an ad for Beats by Dr. Dre‘s new wireless headphones. At this point, we know that Beats are the choice headphones for athletes around the world. FIFA literally had to tell them to steer clear of the World Cup. But it’s interesting that an audio company would choose to build these relationships with athletes rather than, say, putting lots of music stars in its marketing.
It’s particularly interesting when you consider that an actual athletic wear company chose to sign a model to its spokesperson lineup rather than adding to its roster of athletes.