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Posts Tagged ‘Seventeen’

Magazine Considers Ditching ‘No Models’ Policy

Brigitte, Germany’s most popular women’s magazine, hasn’t featured a single professional model in three years. Their 2009 decision to use only “real women” in their photos made international headlines; many deemed the move inspirational and groundbreaking in an industry ruled by waif-thin models, airbrushing and Photoshop. But now, as part of a top-to-bottom overhaul being planned by a new editor in chief, the magazine’s publishing house says it may be reconsidering that decision.

Why would Brigitte consider going back on what seemed like such a forward-thinking, self-esteem-friendly promise? According to German newspaper Sueddeutsche Zeitung, there may be a few reasons. The first is that “real women” with no modeling experience are harder for photographers and stylists to work with, and the process of doing so costs considerably more than simply contracting with a model’s agent. The second issue is that the change simply didn’t boost sales, and that fact has led many to question whether what seemed like an empowering policy was really nothing more than a publicity stunt.

Did seeing “real women” instead of models actually help reduce body image anxieties among Brigitte readers? Interestingly, the answer is no.

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Will ‘Seventeen’ Magazine Keep It Real?

Seventeen magazine has a compelling dilemma on its hands as the brand, which sells the dreams of pop culture to teenagers, is being asked by that same demographic to embrace reality.

Julia Bluhm, a 14-year-old resident of Waterville, ME, petitioned Seventeen magazine to feature girls as how they really appear and not doctor images by airbrushing out natural blemishes such as acne. Bluhm used social media to raise awareness and garnered 85,000 signatures for her petition on Change.org.

After much media coverage and social media buzz, Bluhm got a sit-down with Seventeen EIC Ann Shoket and a promise through the magazine’s “Body Peace Treaty” to “always feature real girls and models who are healthy.”

Industry experts extol the virtue of brands listening to their customers. Seventeen occupies a unique position, with its target female teen audience. And it markets a youthful version of glamour. The prevailing cultural norm dictates that flaws are anything but glamorous.

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Revolving Door: Anderson Cooper; CNN; NBC News head talks Ann Curry, and more

Anderson Cooper revealed in an email to The Daily Beast’s Andrew Sullivan that he’s gay. “I couldn’t be any more happy, comfortable with myself, and proud,” he adds. Perhaps more importantly, he said that he felt he needed to say something on this topic because people may have mistaken his reticence for feelings of shame. Moreover, instances of bullying and discrimination make speaking out a necessity.

“I still consider myself a reserved person and I hope this doesn’t mean an end to a small amount of personal space. But I do think visibility is important, more important than preserving my reporter’s shield of privacy,” Cooper writes at the end of his comments.

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‘Seventeen’ Now Featuring Items Many Adults Can’t Afford

Seventeen magazine has been adding items to its content with higher price tags, like designer handbags and shoes. EIC Ann Shoket tells AdWeek, “We 100 percent do not want to alienate our readers who want to shop at accessible price points… But there’s something to be said for delicious designer splurges.” Especially when your parents are picking up the tab. Then those splurges are just like candy. New Cameo album please?

Most of the items featured online in a couple of fashion-focused slideshows are priced below $100, so, to Shoket’s point, the magazine isn’t totally turning into Teen Vogue. In the story, Shoket shies away from the comparison.

In my day, teenagers had no money, so this whole scene is a out of my league. But if you’re pitching a high-end item with teen appeal, you now have a shot at Seventeen. Mediabistro’s got the magazine’s masthead here.

Revolving Door: 9.30

Here are this week’s PR and media highlights from mediabistro’s Revolving Door Newsletter:

Jane Bianchi has been named senior news editor at Seventeen. She had been associate health editor at Family Circle.

John Koblin has been named media reporter at WWD. He had been media reporter at The New York Observer.

Nitsuh Abebe has been named pop music critic at New York. He had been writer at Pitchfork.

Katherine Heintzelman has been named entertainment editor at Parade. She had been entertainment director at More.

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