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Posts Tagged ‘Shift Communications’

STUDY: What Do Americans Care About Most This Christmas?

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A week ago we published a consumer survey and infographic from our friends at SHIFT Communications that detailed shopping trends for Christmas 2014 as well as some helpful pitching tips from the firm’s VP of Marketing Technology Chris Penn.

Today we have the results of a different sort of research project by another local firm: MWW.

Last week the firm released the results of 2014′s Matter More Project, or “one of the largest known studies of American life priorities today.” While its results may not surprise you, they will almost certainly encourage you.

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Study: Shopping Trends and Pitching Tips for Christmas 2014

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This holiday season is awash in data. The matter at hand isn’t just where and when people shop but how they shop — and the numbers diverge sharply across demographic groups.

It’s all much more complicated than “Millennials are more likely to look for deals online.”

Our friends at SHIFT Communications recently conducted a survey of 1,000 Americans and gathered information from sources like the National Retail Federation in order to craft a fuller portrait of how consumers behave in 2014. They also revealed their findings about how PR should organize and pitch related stories to media outlets.

Infographic and commentary after the jump.

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10 Pointers for Navigating the Measurement Maze

High Line Punctuation Sculpture FinalSince measurement is such an integral yet complex part of PR and social media, it has merited an entire week of events in New York. Cision Vocus is hosting morning sessions as part of AMEC Measurement Week 2014. PRNewser is following suit with the continuation of a multi-part series on the topic with featured event speakers. Recently we explored measurement’s future with Rebekah Iliff of AirPR and with Peter Himler of Flatiron Communications.

Now we’re reporting on yesterday’s presentation with Mark Schaefer, author and founder of Schaefer Marketing Solutions as well as a panel moderated by Himler that included Heidi Sullivan of Cision Vocus, Shonali Burke of Shonali Burke Consulting, Chris Penn of Shift Communications and Sharam Fouladger-Mercer of AirPR. They had different takes on various aspects of measurement and metrics, as captured in selected comments:

1. Measure or perish:

In response to those who say you don’t need to measure social media: There’s an implied value to everything and you’d better measure it. (Schaefer)

2. Re-focus on dual value:

Much social media value that’s created is qualitative, not quantitative. Intangible business benefits include building worthwhile relationships and increasing brand awareness. We spend too much time on spreadsheets, not on the human pulse of social media. (Schaefer)

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Spin the Agencies of Record

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  • Edelman will be PR AOR for the California Walnut Board and the California Walnut Commission, effective September 1. Edelman will handle all PR and social duties for the organization, which was previously known as the Walnut Marketing Board; the org was established in 1948 to represent the state’s walnut growers and handlers. Edelman will focus on raising awareness of the walnut’s “robust health benefits and innumerable culinary applications” (love that one) and protecting its reputation against its sworn enemy, the hazelnut.

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New SHIFT Communications EVP Scott Monty on the Future of PR

ScottMontyWe’ll make a wild guess and assume that, if you work anywhere in communications, you heard the big news this morning: Scott Monty, former head of social for Ford Motor Company, joined Boston-based SHIFT Communications as EVP of strategy (he even has his own URL).

The announcement received mentions in trade pubs from Adweek to Automotive News and even inspired a bit of good-humored hashtaggery:

Scott elaborated on the #MontyDecision on his personal blog this morning, but he and SHIFT CEO Todd Defren also talked to us about the logic behind the move and their shared vision for the future of the comms industry.

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Spin the Agencies of Record

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Boston/New York/San Francisco-based SHIFT Communications will be the primary AOR for Whole Foods Market in Northern California.

SHIFT’s biggest role will be regional media engagement, but the firm will also manage community initiatives and events which we hope will include local beer tastings (because everybody loves those).

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Roll Call: GolinHarris, CP+B and SHIFT

GolinHarris announced the promotion of Adam Pawluk to executive creative director in its New York office. Pawluk will continue serving key clients, such as Unilever, Vivus, GSK, and Digicel. He will also play a key role in new business development and continue to lead the creator community for the office. Creators are integral in the agency’s g4 model, charged with developing bold and innovative ideas and creating effective content. Prior to joining GolinHarris in 2008, Pawluk served as vice president at Ogilvy Public Relations and Ketchum working on a number of healthcare and consumer accounts. (Release)

CP+B has welcomed three new creative directors to its Boulder office: Sesh Moodley, Matthew Elhardt and Avital Pinchevsky. Moodley arrives from AKQA, where he spent nearly a year as creative director in the agency’s San Francisco office. Prior to AKQA, Moodley has had a variety of global stints, spending several years as a senior creative at the Sydney offices of both Leo Burnett and Lowe and as a CD at Naked Communications. Elhardt, a 20-year industry vet, has freelanced as a variety of agencies ranging from TBWA\MAL to W+K but has also served as a CD proper at TBWA\Chiat\Day itself as well as Carmichael Lynch and 180LA. Finally, Pinchevsky arrives from DDB South Africa, where she spent the last 18 months or so as creative director on McDonald’s. During her career, she’s also served as an ACD at BBDO New York and as a copywriter at Y&R Tel Aviv. The new hires will all work across accounts in their roles at CP+B. (AgencySpy)

SHIFT announced that it has named Paul Ollinger as president of the company. Spending the last 15 years in executive and advisory roles, Ollinger most recently served as vice president of sales for Facebook’s west region. Ollinger has a rich background in social media marketing and technology. In 2007, Ollinger joined Facebook as one of its original 250 employees and focused on business and sales growth. As vice president of sales for Facebook’s west region, Ollinger and his team designed and implemented social marketing strategies as the space grew through its formative years and matured into a powerful opportunity for businesses of all types. Prior to joining Facebook, Ollinger worked in sales and business development roles at LAUNCH.com and Yahoo! Ollinger will continue to serve as an advisor to startup companies 8tracks and LeanKit. (Release)

Roll Call: SHIFT Communications, allen & gerristen, The Halo Group and More

SHIFT Communications announced the addition of Pete Buhler as creative director. Buhler will be tasked with building the agency’s creative department and expanding SHIFT’s creative offerings. Buhler will grow the creative division internally, ensuring SHIFT’s creative assets align with the agency’s integrated marketing and PR offerings. He brings a wealth of creative experience, including a five-year stint at Cone Communications where he successfully built a creative team from scratch. (Release)

Andrew Graff, CEO of Boston’s allen & gerritsen (a&g), and Tim Reeves, CEO of Philadelphia’s Neiman, announced a&g’s acquisition of Neiman. The agencies are joining forces to provide enhanced value for their clients, and a new destination for innovation-oriented U.S. marketers. The combined agency will operate as allen & gerritsen, with nearly 200 employees in flagship offices in Boston and Philadelphia. The agency’s corporate headquarters will be in Boston, and its innovation R&D unit will be centered in Philadelphia. (Release)

The Halo Group announced that John Lynch has joined the Halo media team as search engine marketing and optimization strategist. To bolster the agency’s capabilities in this area, Lynch will be supporting Michael Pierre, senior vice president, Media Services, in the development, implementation and reporting of search marketing and optimization strategies. Prior to joining Halo, Lynch had been the source of several successful, revenue-generating search programs for leading brands including Gannet, USA Today, Careerbuilder.com, Apartments.com, American Public University System and American Hospice. He is a graduate of New York University. (Release) Read more

Spin the Agencies of Record

Some are born great, some achieve greatness, and some hire public relations officers. – Daniel J. Boorstin

Maroon PR announced the addition of two new clients to its growing roster consisting of national sports brands, nonprofit organizations, restaurants and other growing businesses. In addition, the firm is celebrating the seven year anniversary of its founding by PR vet John Maroon on April 3, 2006. The two new clients now working with Maroon PR include Hero Rush and Catholic Charities of the Archdiocese of Washington.

Any sufficiently advanced technology is indistinguishable from magic. – Arthur C. Clarke

SHIFT Communications announced today the expansion of its technology business with the addition of new clients Axceler, Bigcommerce and IntelliResponse.

Axceler, an expert in governance for collaboration in the social enterprise, has chosen SHIFT as its agency of record to raise the company’s profile beyond its current Sharepoint audience and to highlight Axceler’s growing abilities around enterprise collaboration. Leading e-commerce platform Bigcommerce, which provides everything needed to create a successful online store, brought SHIFT on board as its agency of record to heighten its visibility in the North American market and related business press, as well as help to drive leads to its site.

Additionally, virtual agent technology solutions provider IntelliResponse has tapped SHIFT to help build awareness of the company in order to drive sales and increase relationships with industry influencers.

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Will PR Really ‘Rule Native and Social?’

Today in No, We’re Not Tired of This Debate Yet news: Phil Johnson, CEO of PJA Advertising, wrote a story for AdWeek arguing that the whole “moving into creative” trend means that “savvy PR firms” can and should steal social media and native advertising opportunities away from their competitors in the ad and marketing fields — and that those other guys will need to imitate the PR model in order to keep up.

Johnson writes that “forward-thinking public-relations firms have been more adept than advertising agencies at grasping the strategic implications of content marketing”. In making this point he cites recent moves by Edelman and Weber Shandwick as well as Digital Influence Group, “a full-service digital marketing agency with social media at the core”, and Shift Communications, which has been bullish on social for some time.

He also thinks that PR firms have an inherent advantage because native advertising “is conceptually the same as placing press releases that look like independent journalism.” Hmm…

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