After watching a few of the hair-pulling, face-punching retail mayhem clips now making their way around the web, we’re amazed to say that we made it through the first wave of the holiday sales season intact.

Hey, don’t relax yet– it’s only just begun.

Every semi-sentient being in our solar system knows that today is “Cyber Monday”, when swarms of online shoppers hungry for deals can make or break retailers looking to boost their year-end revenue totals. Last week we gave you a very brief history of “Black Friday”, a phenomenon several decades in the making that ultimately required the collaborative efforts of America’s political and retail classes. Cyber Monday, on the other hand, is nothing but a marketing scheme—and many would call it a brilliant one.

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