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Posts Tagged ‘Signal’

Roll Call: Levick, Siegel + Gale, Cannes, and more

Levick Strategic Communications has hired Jack Deschauer to serve as VP of the corporate practice. He previously worked with Pratt & Whitney, an aircraft engine manufacturer, in its efforts to end funding for the the Joint Strike Fighter program. He’s also worked on media relations in the Chandra Levy case, the Jayson Williams trial, and other notable situations.

Siegel + Gale co-founder Alan Siegel is leaving the firm after 43 years, according to Adweek. He plans to continue his work with nonprofits, medicine, education, and related areas. Among his next projects will be the new corporate identity for the Cornell University outpost on New York’s Roosevelt Island.

The Cannes Lions International Festival of Creativity has named Twitter co-founder and creator Jack Dorsey (above) its media person of the year. He’ll be presented with the honor on June 20 at the Palais des Festivals in Cannes. In addition, Grupo ABC, the large Latin American comms group, is bringing former President Bill Clinton to the event. He’ll be giving a keynote address June 21 about “How Advertising Can Build a Better World.”

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Tips to Launch Your Mobile Marketing Efforts

The world is going mobile, and so is marketing. While it seems technology is plowing ahead too fast for everyone to keep up with, Jeff Judge, CEO of Signal, says, reassuringly, that’s not true. Things are just getting better, which gives publicists and marketers a chance to experiment and launch campaigns with mobile components without feeling as though they’re being left behind.

“The experience will get stronger with faster networks and more processing power,” Judge told us. ”Apps will get more sophisticated. And people are going to take a more well-thought-out approach, tying things together across devices.”

So the first tip is to take a deep breath. We’re going to be here for a bit.

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