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Posts Tagged ‘Smirnoff’

Brands See Opportunity In Gay Marriage Ruling

We can all agree on one thing: today’s Supreme Court decision invalidating the 1996 Defense of Marriage Act was, is, and will continue to be a big deal. It’s not that the justices’ conclusions were a big surprise as most observers did not expect them to uphold existing gay marriage bans on the state or federal level. But it still inspired strong emotions for many Americans.

Of course, politicians of all stripes were quick to offer their takes on the issue.

In other words, the debate will go on. Now for the question of the day: how can brands turn this major cultural and political event into a great PR opportunity?

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

More Brands That Jumped on the Avatar Bandwagon (or Should Have)

Yesterday we posted on Bud Light‘s well-timed decision to offer Facebook fans its own variation on the very viral Human Rights Campaign marriage equality avatar. Now we’d like to showcase some other examples of brands that were, if not quite “bold”, at least attuned to news trends — and the interests of their target audiences. Here are some more branded variations on the avatar:

Equal artificial sweetener: We can’t confirm that the brand itself created this one, but if they didn’t then they certainly missed out on a great opportunity.

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Uh Oh: Are Companies Now Responsible for Facebook Trolls?

They only look harmless...In news that may lead to a PR hiring blitz, an Australian court has ruled that everything posted on a company’s Facebook page qualifies as an advertisement and may be viewed as such in the eyes of the law.

The ruling implies that Facebook PR is no longer a risk-free venture: Your company may be held legally responsible for everything posted on your page, and that includes whatever false, misleading or otherwise offensive comments your followers happen to feel like posting. In other words: yikes.

And don’t start thinking that this ruling will only apply Down Under: The Advertising Standards Board has declared that companies may be held liable for third-party content on their Facebook pages just as if it had been penned by their own agency copywriters. Libel laws are viral, and web pages are visible all over the world. Experts expect similar rulings to follow.

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