We can all agree on one thing: today’s Supreme Court decision invalidating the 1996 Defense of Marriage Act was, is, and will continue to be a big deal. It’s not that the justices’ conclusions were a big surprise as most observers did not expect them to uphold existing gay marriage bans on the state or federal level. But it still inspired strong emotions for many Americans.
Of course, politicians of all stripes were quick to offer their takes on the issue.
— Mike Bloomberg (@MikeBloomberg) June 26, 2013
My thoughts on the SCOTUS ruling that determined that same sex marriage is okay: “Jesus wept.”
— Gov. Mike Huckabee (@GovMikeHuckabee) June 26, 2013
In other words, the debate will go on. Now for the question of the day: how can brands turn this major cultural and political event into a great PR opportunity?