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Posts Tagged ‘Sochi’

Report: Under Armour Wasn’t Really Responsible For Sochi Speedskating Losses

under armour tweetThe Sochi Olympics were sooo long ago right? But Under Armour is still feeling the icy sting of what should’ve been a shining moment for the company at a high-profile sporting event. Instead, it turned into an epic fail and a design flaw in the company’s new super suits were held responsible.

Now Under Armour can enjoy a little vindication. An internal investigation finds that a big part of the US team’s problems stemmed from timing. Athletes got the suits too late to thoroughly train in them. Moreover, the training they did was in Italy at high altitudes and outdoors. The Sochi competitions were held indoors at sea level. There was even an issue with some new skate polish athletes were given.

Once the competitors started losing, they got frustrated and frustration begat further losses even when they went back to their old suits. The report also points out issues with too much travel for the athletes, etc. In the end, the team had its worst showing in three decades.

So, whew! Not really Under Armour’s fault! Problem solved right? Eh.

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Which Brands Won and Lost the Sochi Olympics on Social Media?

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[Via Reuters/Pawel Kopczynski]

The Sochi Winter Olympics are officially over, and the general consensus is that these may not have been the most exciting games in history (though The New York Times theorizes that some refuse to acknowledge their success in order to avoid praising Vladimir Putin).

One of the reasons we weren’t completely compelled is that we were distracted by a very serious political revolution in neighboring Ukraine.

We know who won in terms of medal count (Russia) and who lost in terms of ratings (NBC), but what about all those sponsors? Which brands won the most coverage on social beyond the ones Johnny Weir featured on his Instagram page?

Thankfully, we can now answer that question with this handy infographic from Engagor, which produces a platform for “real-time customer engagement, social media monitoring and analytics”, after the jump.

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Don’t Stray from This: PETA Needs to Get Involved in the Olympics

strays-in-sochi

We discussed the kind of breed Vladimir Putin is yesterday. He is more than just the Major Domo of Russia. The guy is a veritable badass who walks outside more times with his shirt off than Miley Cyrus jonesin’ for the paparazzi.

One does not mess with the Prime Minister, but this latest news may force the zero-to-bat-ess-crazy-pimp-slap-action-hand of PETA:

A pest control company which has been killing stray dogs in Sochi for years told The Associated Press on Monday that it has a contract to exterminate more of the animals throughout the Olympics.

Yeah, I thought that would get some attention. More puppy-non-love after the jump…

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Will Sochi Winter Olympics Win the ‘Worst PR Ever’ Medal?

Sochi 2014 Company OlympicsNow, before you answer that close-to-rhetorical question, this doesn’t involve Munich or Atlanta. That’s too easy and something that doesn’t involve jokey-jokes.

Back to the show: think about any Olympics (that doesn’t involve human tragedy). Summer or Winter. Name the Olympic Games that has been a bigger punching bag.

Berlin, 1936, was hosted by a sardonic, mustachioed fellow who wanted “his Olympics” to move forward under an Aryan mindset. And then Jesse Owens stuck a bat right up his behind. (Go ‘Merica!)

Mexico City, 1968, featured an iconic picture with Tommie Smith and John Carlos with the black-gloved ‘Power to the People’ salute following their first- and third-place win in the 200m dash respectively. Right on.

Moscow, 1980, the U.S. team weren’t allowed to go because of the Soviet invasion of Afghanistan. Wait, what? Seems we would like a do-over compared to public sentiment about that #$%& country, but anywho.

And then, there’s Sochi. President Putin, please take the stand as we rattle off your many terrible PR achievements…

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Did Sochi 2014 Create a ‘Snitch Hotline?’

sochi-2014-logo-4The Olympics.

It’s a time when the world’s elite gather together and compete under a universal banner of truth and sportsmanship. That is, until steroids entered into the fray and now, it’s all about prestige, narcissism and getting the gold, baby!

To wit, Canada has decided one HGH-ridden stain (by the name of Ben Johnson) is more than enough foibles clouding its proud Olympic history. So, the Canadian Centre for Ethics in Sport has established a PR campaignan anonymous tip line for athletes suspected of getting the assist for the medal.

“No one wants to see a Canadian athlete receive a medal on Friday only to see it taken away on Saturday,” said centre president and CEO Paul Melia. “We lived that once. We don’t want to live it again.”

Yeah, hurts to miss that one, huh?

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International Olympic Committee Hopes Gay People Will Stop Being So Gay

Last night our own Tonya Garcia reported on some Olympics-sized jitters over at NBC. Seems the official home of the 2014 Sochi Winter Games is a little wary of host country Russia’s decision to pass some of the world’s most archaically homophobic laws, which promise to arrest anyone who dares discuss “non-traditional sexual relationships” with minors or even bothers to act “openly gay” at the games. Yes, that means athletes too…

NBC spokespeople claim that no advertisers currently plan to boycott the games due to this unfortunate development, but the story doesn’t end there.

You’d think the International Olympic Committee’s thinking would be more in line with the 21st Century; we’re sad to say that’s not the case.

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The IOC, Stoli Vodka and NBC Respond to Boycotts/Petitions Stemming from Russian Anti-Gay Laws

Last month, Russian President Vladimir Putin signed a bill into law that bans ”propaganda of nontraditional sexual relations” and threatens openly gay or “pro-gay” citizens and foreigners with fines, arrests and possible jail time. Another new law restricts adoptions of Russian children by people in countries that allow same-sex marriage.

With the 2014 Winter Olympics set to take place in Sochi, the International Olympic Committee (IOC) says it has received assurances ”from the highest level of government in Russia that the legislation will not affect those attending or taking part in the Games.” It pledged to ensure there would be no discrimination against athletes, officials, spectators or the media during the games.

Many equal-rights activists are unimpressed with the IOC’s response, and feel that whether or not the laws directly affect the games is far from the point. ”They should be advocating for the safety of all LGBT (lesbian, gay, bisexual, transgender) people in Russia, not simply those visiting for the Olympics,” said Human Rights Campaign President Chad Griffin. ”Rescinding this heinous law must be our collective goal.”

In order to make their voices heard, activists have been writing petitions and staging boycotts.

The “Dump Russian Vodka” campaign, started by internationally syndicated sex columnist Dan Savage, has prompted bars across the US, UK, Canada and Australia to stop serving Russian brands like Stolichnaya. In response, Stolichnaya’s CEO Val Mendeleev wrote an open letter last week condemning the recent laws and reaffirming the brand’s commitment to the LGBT community. The brand’s website has also undergone an overhaul, and now features a rainbow block of text boasting that the brand “stands strong and proud with the global LGBT community against the attitude and actions of the Russian government.” (We’d call this a winning damage control response) Read more