Over the weekend, Campbells Soup did something that was not so mmm-mmm-good. Some social media and art directors within the organization got together to produce a winning recipe to honor the mor veterans who died defending our shores off the coast of Oahu, Hawai’i 72 years ago.
The picture is there. Soak it in. A happy-go-lucky pasta holding the American flag saying, “Take a moment to remember #PearlHarbor with us.” Only, Pearl Harbor wasn’t exactly a happy-go-lucky experience.
Naturally, SpaghettiOs deleted the tweet and thought they could get by with the crafty move but not-so-fast because Twitter trolls jumped on this noodle like a homeless Italian. Of course, we would like to share some of this #PRFail and #SocialMediaFail. So, mangia!