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Posts Tagged ‘social media’

5 Facts PR Pros Should Know About Social Media

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Yeah CNN. This isn’t breaking news either.

And yet, while everyone in public relations understands that social media is here to stay, it is still being fought by the old curmudgeons in the corner office. Why? Because it’s too newfangled for them to comprehend so it must be a passing fad.

Uh, not so much, boss person.

Nonetheless, there are still some facts about social media that escape even the most learned “guru,” “expert,” or “ninja.” And that was the muse for this helpful listicle: the 5 facts PR professionals should know about social media … but may not.

Enjoy.

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STUDY: Banks Don’t Find Much Value in Social Media

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Two questions: do you follow your bank on social? More importantly, why?

A Carlisle & Gallagher survey published in The Guardian this week found that, while some Americans do pay attention to their banks on social, they don’t much care for what they see. 87% of those questioned described the social accounts of said financial institutions to be “annoying, boring and unhelpful.”

One BIG qualifier: only 7% of those surveyed actually follow their financial institutions, yet many mention them by name in public complaints. The issue, then, comes down to customer service on social—or a lack thereof.

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Social Media Facts You Might Not Know

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We’re all social media experts, right? Well, did you know that:

  • Canadians are the most active Facebook users
  • YouTube reaches more Americans aged 18-34 than any cable network
  • The number of tweets sent each day would fill a book 8,163 times longer than War and Peace

This visual, courtesy of the folks at Techinfographics via Smart Savvy Social, includes a few other factoids that might just surprise you on a Monday afternoon.

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STUDY: Brands Lose 15% of New Followers in Three Weeks Without Engagement

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It would seem that social media users are growing a bit more demanding when it comes to the brands they follow. Last week a study told us that 68% of them simply ignore posts by their favorite brands, and this week a new study finds that 15% of users will stop following a brand altogether after three weeks if there’s no engagement.

Other results of the study, conducted by social marketing company SocialBro as it prepares to release a “Follower Retention” tool, are noteworthy if a bit less revealing:

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STUDY: 68% of Social Media Users Ignore the Brands They Follow

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“Connect” is the key word here

Stack another study on the pile questioning Facebook’s promotional value. This one, from content management provider Kentico, reveals that even though users like and continue to follow their favorite brands on the ‘book and other social networks, they generally ignore these brands’ messages.

These findings aren’t particularly surprising—they’re more like the latest in a string of confirmations about measuring success on social as our strategies evolve.

More numbers from the survey of 300 random Americans 18 and older after the jump…

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Coke Repurposes Canine ‘Cone of Shame’ to Solve Humans’ Addiction to Social Media

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Coca-Cola is taking a break from its trademark feel-good, heartwarming, Coke-could-create-world-peace-if-we’d-just-let-it commercials to bring you a humorous (yet harsh) dose of reality–when it comes to social media apps on our smartphones, we humans possess roughly as much self-control as a dog that can’t stop biting at its stitches.

The below spot urges viewers to stop sharing on social networks long enough to “share a real moment with Coca-Cola” (and the actual human beings in our presence). But in case we can’t muster the wearwithall to actually do such a thing, Coke offers a solution: The Social Media Guard — a canine cone of shame in stylish Coke-brand-red.

You’ll have trouble looking down at your phone while wearing it, but you can still manage to sip a soda and have a real-world conversation (if anyone remembers how to do that anymore).

5 Ways to Exterminate Internet Trolls

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Don’t feed me, bro. Like, ever. 

The Internet Troll.

This is the animal you don’t want in the zoo because it craps where the kids walk, farts where families eat, makes fun of the other residents in the zoo and blames it on the hapless orangutan just sitting there picking his nose and eating it.

In short, this misanthrope ne’er-do-wells living in mama’s garage surrounded by the latest Star Wars bobbleheads still in enshrined in original packaging are out to do someone … anyone harm. Why? For esses-and-giggles. They enter an online discussion, usually slimy, rotund belly first and bad breath second. There’s no interest of healthy discourse, intelligent debate or stimulating conversation. Just Ya’ Mama jokes or worse. They suck but can be stopped.

Here’s how…

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SURVEY: Most Brands Aren’t Ready for Customer Service on Social

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Two facts we’ve established:

  • Social media should be the new customer service line for all digitally forward brands
  • PR should own it

OK, maybe that second point is debatable. But the first is not—and a new study from Social Media Marketing University reveals that most brands either haven’t gotten the message or haven’t acted on it.

Some key numbers and takeaways from the press release (issued to promote registration for Monday’s “live training event“) after the jump…

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USA Today and the Art of Citing Sources

The great Romensko writes about a small kerfuffle involving Scott Bateman (known as @Disalmanacarian), the esteemed USA Today and a little known act of plagiarism. But wait, we have pictures:

A tale of two weather maps, and evidently, USA Today’s graphics team were snowed in by the dreaded Polar Vortex, so they “borrowed” this map. These meteorological twinkies caused quite the fracas via social media, which caused David Callaway, USA Today’s editor-in-chief to chime in. After the jump, read that and a few other notes…

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Top 10 Social Media Fails of 2013

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Come on, now. You knew this was coming.

Before we get started, a few points:

1. The entire PRNewser team extends our deepest sympathies to the real-life “people” involved in these incidents.

2. Comments are open, so please denigrate the nominees loudly.

3. We are very open to more (dis)honorable mentions. We wouldn’t be able to write these sorts of things without the insights of our flacky audience, so please feel free to yell at ya’ boy, girl, other girl and our editor who is not named Jason Chupick.

OK, now click through for what has already become a sad (but informative!) annual tradition…

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