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Posts Tagged ‘social media’

The 5 Categories of Digital Friends for PR Professionals

digital friendsLast week, I was having a conversation about my peeps on Twitter.

“How did you get them all?” “What did you do to get their attention?” And possibly “Did you buy them a steak dinner?” And it got me thinking about the many reasons people like following others, as well as getting others to follow them.

While the top reason is ego…eh, influence, there are other aspects to offering reasons to get people to like your pictures or posts, or comment on your tweets. So, I began to audit my own Twitter account, which led to me this: PR folk making “digital” friends.

Are they real? Do they exist? Would they care if they met you IRL? Does any of this make sense? For the average PR pro, digital friends fall into five main categories (yes, it’s this week’s #5Things).

Where do you fall? Read more

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Facebook Hired a Team to Remind the World That It Is Run by Humans

Poke-App

Poke it to see if it has a pulse

W0rds can be slippery things.

For years, observers have theorized that leading “social network” Facebook actually makes us more antisocial. There are studies about it, Infographics discuss it. Even a short film was made about it.

And now, there’s this: Facebook would like to inform users they care, so they hired a team just to confirm it.

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Former Google+ Designer: ‘We F*cked Up!’

CHRIS-MESSINA

Meet Chris Messina. 

He’s a guy whose palatial estate may be large enough to contain his ego: he was a lead designer at this start-up called Google. In fact, he was one of the user experience masterminds behind Google+.

(Not for nothing, but dude is credited by many with creating the hashtag.)

No matter how much Google tries to force us to use its own network, the project has been a failure by any real measure. Now Messina is blogging about its demise in very unflattering (and profane) terms.

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Prince Is Not Thankful for His Online Fans

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Talk about a “controversy” making people “delirious.”

In the record span of two months, the enigmatic-genius-symbol currently known as Prince did the unthinkable — he gave his fans what they wanted and then took it all away…along with his entire video collection online.

And then he drove away in his Little Red Corvette and made all the doves cry.

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Dallas Cowboys Should Reconsider This London Social Media Strategy

austin-jones-foam-RANDY

I am a proud Texan. I am also a (semi) proud Dallas Cowboys homer.

That said, Rich Dalrymple, legendary PR chieftain of the aforementioned football team, should really consider firing his entire social media team because digital campaigns are just not their thing.

This weekend, the Cowboys will “host” the Jacksonville Jaguars in London at the NFL’s international fun tour geared to broaden the horizons of the sport that stole England’s word. To celebrate the festivities across the pond, there needs to be a campaign, a party, a social media ballyhoo that will be seen stateside without question.

Whelp, touchdown!

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Does Social Media Make Crisis Communications More Difficult to Manage?

Crisis-magnifiedMuch like the Internet changed the way people read the news, social media drastically altered the way PR pros develop our strategies.

Every aspect of media relations, public affairs, and client outreach has been influenced because every person has a voice on whatever online network he/she chooses. However, the one area in which most of us are just beginning to understand social’s influence is crisis communications.

All crisis communications plans are being rectified, teams are being reconstructed, and ideas are being changed because the information vacuum of social media can suck a little if you don’t prepare accordingly.

The question is: When it comes to social media and crisis communications, is “preparation” even possible? An answer may be in a story involving a canine hater and former CEO of Centerplate named Desmond HagueRead more

INTERVIEW: David Meerman Scott Discusses the Art of Newsjacking

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Last week, we offered ’5 Pitfalls to Avoid When Newsjacking.‘ While many PR folks appreciated the knowledge, we heard from others who were new to the term itself. And so, I issued a tweet to one David Meerman Scott, the guy who coined the word in the first place.

To my delectation, he responded in about two minutes (I may have squealed a little).

In his book Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media CoverageScott touches upon this growing social media strategy with keen insight. He humored me with some great responses to a few questions about the growth of newsjacking, its benefits and drawbacks, and the magic of real-time decision making in the process.

Get your notebooks ready. His Q&A with yours truly is after the jump…

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5 Pitfalls to Avoid While Newsjacking

waffle-house-belgium-twitterAnyone remember this famous tweet? It happened during Team USA’s run in the World Cup. As you can tell, Waffle House got a little notoriety from that soccer success as well. This act of genius, according to a term coined by the great David Meerman Scott, falls into the “Newsjacking” category.

It has become a social media phenomenon that brands and people alike try to leverage for their benefit…with varying degrees of success.

To summarize, newsjacking is seeing a runaway story or a widely followed trend, riding on its coat-tails in the name of ‘brand awareness,’ and subtly exploiting that story or trend hoping to score exposure. It’s like photobombing an online conversation, and it works well if done properly. Then again, if it doesn’t, your brand will suffer.

Here is the latest 5 things list for your edification…

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5 Social Media Mistakes PR People Should Avoid

Justine-Sacco-Tweet

It wasn’t too long ago that Justin Sacco, former chief communications officer of IAC (parent company of Tinder, Vimeo and OkCupid), ruined a rather cushy gig thanks to one questionable attempt at humor on Twitter.

She apologized without much fanfare and then finally got a new job (much less cushy) this past June.

While her legacy will go down in the chronicles of PR as a case of “What not to do on social media,” it begs the question for the rest of us: “What should PR people not do on social media?” I have five ideas. Feel free to add to the conversation. Extra points for personal references.

And if someone knows Justine Sacco, tell her that she’s my inspiration. (#Tear)

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Is Twitter Planning More Changes to Make America Freak Out?

twitter changes

Why does anything have to change?

It is going to happen, and usually when you least expect it — change. Things begin to sag. Batteries run out. You have to move. The job doesn’t have the “new car” smell anymore. Whatever it takes, things will change.

It’s the circle of life, and in technology, that circle is typically your PC buffering. Most changes are accepted, some more than others. However, when Twitter thought they could sneak one past America, social media imploded and warned whoever would listen that there better not be any more slick changes.

Yeah, there’s more…

Read more

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