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Posts Tagged ‘Sonar’

Is This The World’s First Vine Press Release?

Today we may have witnessed a first: a press release delivered via 6-second Vine mini-video. The makers of Sonar, a “social discovery app” that allows users to find others by geographical proximity (which Mediabistro profiled in this Elevator Pitch video), just received a big investment from Microsoft‘s Bing Fund–and they chose a unique way of letting the world know about it:

TechCrunch hopes this move doesn’t become a thing. What do we think? Can you imagine companies announcing new hires or clients with little clips like this one?

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Elevator Pitch: Sonar Helps You Meet People Nearby

In the latest episode of mediabistroTV’s “Elevator Pitch,” host Alan Meckler chats with Sonar founder Brett Martin. Sonar is a mobile app that helps you uncover the social connections you may have with people nearby. Martin talks about how he got his first round of funding at SXSW and describes his vision for the future of social interaction.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Spin the Agencies of Record

Chef Tyler Florence's amazing kitchen. Photo: John Lee

Susan Blond Inc has added three clients to its roster. The firm will handle media outreach and strategy for House Beautiful Kitchen of the Year with Tyler Florence, taking place in NYC’s Rockefeller Center June July 18-22. The firm will also work with hotelier Vikram Chatwal, who is behind Night and the Dream hotel chain, just to name a couple. And the firm has signed with Citizens for Water, the nonprofit whose efforts benefit the nation’s water supply.

Sonar has chosen The Morris + King Company (MKC) for PR services. Sonar is a location-based app that connects people based on info collected from social networks like Facebook and Foursquare.

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