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Posts Tagged ‘Sony’

2014′s 10 Least Engaging Brands

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Who’s having a great 2014 so far? Airbnb, Snapchat and even—dare we say it—Facebook are doing pretty well. But what about the other side of the brand equation?

Customer loyalty consultancy Brand Keys and reporter Truman Lewis of Consumer Affairs recently published a list of 2014′s least engaging brands, which we reviewed to try and figure out why these companies are having a bad year.

Brand Keys president Robert Passikoff says the market itself often provides the best evidence of consumers’ brand assessments, and these brands’ recent performances just don’t measure up.

The bottom ten, from worst to least bad, after the jump.

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Sony Apologizes Twice in One Week for Major ‘Grand Theft Auto’ Mistakes

Sony just can’t get it right this week.

The company had to apologize earlier in the week after it allowed assets from the highly anticipated game “Grand Theft Auto V” to be leaked, resulting in major spoilers being published online.

“Regrettably, some people who downloaded the digital pre-order of Grand Theft Auto V through the PlayStation Store in Europe were able to access certain GTA V assets,” read a statement published on the PlayStation Blog. “These assets were posted online. We have since removed the digital pre-order file from the PlayStation Store in Europe. We sincerely apologize to Rockstar and GTA fans across the world who were exposed to the spoiler content.”

This did little to appease angry gamers and game maker Rockstar.

“As you can imagine, we are deeply disappointed by leaks and spoilers being spread in advance of the game’s launch. GTA V represents years of hard work by many people across the world, and we all couldn’t be more excited to finally share it with you properly this September 17th,” read a statement on Rockstar Newswire.

Then, right on the heels of all this, Sony dug itself deeper by tweeting that the game would be available on PlayStation 4, when, in fact, it will only be available on PS3 and Xbox 360. Read more

What Are America’s 10 ‘Most Trusted’ Brands? And Why?

A few weeks ago we gave you a list of the 10 brands Americans hate most and tried to figure out why. Today we’re taking the opposite approach with the help of Harris Interactive‘s latest public opinion poll gauging the most (and least) trusted brands in the country.

Here are the brands held in highest esteem by the 19,000 random people who participated in the poll (along with our attempts to figure out how they got there):

1. Amazon: It could be the fact that Amazon remains the first and biggest online retailer with a reputation for security and an endless inventory. It could be the brand’s truly innovative recommendation system. Or it could be Amazon’s plan to create its own “virtual” currency–because no dishonest individual would ever make his own money, right?

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Is James Bond Too Corporate?

On the eve of the new 007 flick Skyfall, The Wall Street Journal asks an interesting question: has “the mother and father of all franchises” (thanks, David Denby) turned into a big, disgusting orgy of product placement? Is James Bond a sexy spy or just a not-so-secret spokesman for Heineken, Omega, Sony, Adidas and, of course, Aston Martin? And have these obvious sponsorships damaged the series’ credibility?

Hmm…we’ll spend Saturday afternoon pondering that one. Next week in Questions That Matter:

  • Are puppies too adorable?
  • Are chocolate chip cookies too delicious?
  • Are cumulus clouds too white and fluffy?
  • Is the nameMiss Pussy Galore Honey Rider Solitaire Plenty O’Toole May Day Xenia Onatopp Holly Goodhead Tiffany Case Kissy Suzuki Mary Goodnight Jinx Johnson Octopussy Domino Moneypenny” too subtle?

We await your answers with bated breath.

Apple on Foxconn: We’re Doing Better, See?!

Apple won a small reprieve on the matter of its biggest PR problem this week as the Fair Labor Association announced that the tech giant has slightly improved conditions at its now-infamous Foxconn plants in mainland China. The catch? Auditors stress that “the toughest tasks lay ahead.”

Prodded into action by pressure over a series of not-quite-positive stories in The New York Times, Apple has taken some steps to improve its standing among global labor advocates by reducing hours, raising wages and, apparently, improving general work conditions from “suicide-inducing” to “somehow tolerable!”

This is what we call progress. But it’s not like Apple really had a choice in the matter.

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‘The Girl With the Dragon Tattoo’ May Have Problems With Women

With the embargo imbroglio a thing of the past and the opening day pushed up to tomorrow, The Girl With the Dragon Tattoo is officially everywhere. However, according to New York magazine, there is concern that the movie won’t attract the female audience that has made the books so popular. Polls show that while awareness of the film among women is high, the percentage who actually plan on watching the movie is much lower.

Marketing execs have chimed in on the issue, with a couple focusing on the nature of the violence against women that the film depicts. One exec tells New York, “Hyper-realistic violence against women is very different from the average horror movie.” Another exec focused on the dark marketing posters.

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Everyone’s Getting Connected with the Boob Tube

If Fred is the future of connected TV, please allow me to disconnect.

It is a time when TVs that are aligned with and act like our computers – smart TVs – are the ones on two-thirds of people’s shopping lists. And 40 percent of consumers say they will upgrade their TVs in 2012. Sites like YouTube are prepared to sidestep the television industry all together as video stars like Fred and The Annoying Orange (“Hey apple? Apple? Hey apple?”) launch their own channels.

Sony’s Social Media Campaign Promoting the Tablet S

The tablet wars continue. Amazon is hoping to cut into iPad’s dominance with its latest iteration of the Kindle e-reader that’s expected to have all sorts of bells and whistles along with a lower price tag.

Sony is also getting in on the tablet action, revealing info about its new devices a few weeks ago along with the launch of a social media campaign meant to drum up online excitement before the tablets hit stores.

Working with its firm Atomic PR, Sony has launched Catch the Tablet (or #CatchtheTablet), which used Sony Facebook and Twitter pages to drive fans to events, spur them to snap photos of the tablet to post on social networks, and encourage them to enter a contest with a Sony Tablet S prize.

According to an email from Atomic, the campaign has resulted in an eight percent in rise in the number of Facebook fans and a five percent increase in Twitter followers. The campaign has also gotten the company some media attention with TheNextWeb calling the it Sony’s “most successful social media campaign.” You can click that link for more campaign details.

Hacker Response to Sony Breach Better Than Sony’s Response

On Monday, the Sony Online Entertainment Network had to shut down its services because of a data breach that affected 24.6 million subscribers and some financial info.  Services are still down.

Sony also had to shut down the PlayStation Network on April 20 after a data breach on April 19 that may have affected 77 million users. Sony did not admit to consumers that this breach happened until six days later. The attack, one of the biggest ever, could cost more than $1 billion.

“Sony put the burden on consumers to ‘search’ for information, instead of accepting the burden of notifying them,” said Rep. Bono Mack (R-CA) during a Congressional hearing that took place yesterday. Sony did not accept an invitation to appear at this hearing, but sent a letter instead.

“If I have anything to do with it, that kind of half-hearted, half-baked response is not going to fly in the future,” the Congressman continued.

There were suspicions that hacker group Anonymous might have been responsible for the big PlayStation attack. What did they do? Issue a press release. Are we living in an augmented reality?

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Fashion in 3D

lars.jpg Fashion label Byron Lars Beauty Mark has partnered with Sony to present his Spring/Summer 2011 in 3D. Technically, the live runway shows are in 3D, but guests at this event get to wear the glasses.

Presented tonight during Fashion’s Night Out at the Sony Style Store, members of the media, industry insiders, and others will have the chance to see pieces from the upcoming collection’s look book on Sony 3D HDTVs as well as on live models. Lars is celebrating 20 years in fashion, and the label’s PR manager, Sheila Gray, says the event is a way to introduce the line to new audiences.

“It opens [the label] up to new age groups and clientele,” Gray told PRNewser, adding that Lars has done elaborate presentations for many years. “It’s awesome to have the fashion presentation in 3D, which is something fashion hasn’t really used yet.”

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