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Posts Tagged ‘Sony’

After #ObamaPresser, Sony Says “The Interview” Will Be Available… Somehow

Interview-posterPresident Obama shocked a lot of people when he came right out and said during Friday’s epic year-end press conference  that Sony made a “mistake” by pulling The Interview.

“We cannot have a society in which some dictator someplace can start imposing censorship here in the United States,” the President added. Oh snap!

It didn’t have much of an impact when Hollywood cried “foul” over the decision. But the President? Now Sony had one more problem to add to the other 99 on its plate.

So what do you do when the President calls you out in front of the world? Throw the message machine in reverse.

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Judy Smith Advising Sony Over Decision To Drop The Interview

judy smithTMZ says it has learned that Judy Smith, the crisis expert who inspired Olivia Pope on Scandalis advising Sony on how to handle the criticism it has received over pulling The Interview.

“Our sources tell us Smith has been especially helpful to Sony because of her deep contacts with the government, and she has been involved on both the D.C. and Hollywood fronts,” the site says.

The story goes on to say that Smith and her firm, Smith & Company, has been helping with the messaging, “that this is not just a Sony issue but an industry issue,” and the idea that this is an industry issue, not just a Sony issue.

“We’re told the ultimate mission is to somehow contain the PR fallout and navigate a way forward,” the site says.

That task is not made easier by today’s #ObamaPresser.

Hollywood Sounds Off on Decision to Cancel The Interview

Every time something big happens in the world, there’s some sort of round up of Hollywood reaction on social media. On most occasions, it’s kind of like, “Who cares?” We don’t need to know what Selena Gomez thinks about falling oil prices or the elections in some faraway land. But Hollywood is sounding off on the decision to pull The Interview from theaters and this is something that is right in their wheelhouse.

The group (or country) behind the massive Sony hack that’s been topping the headlines sent out a warning that there would be repercussions for any theater that shows The Interview on its screens. Sony said they would respect whatever decision the theater companies made in response. Right away, the largest theater companies, from AMC Entertainment to Regal Entertainment and beyond, said they wouldn’t show the film. (In Dallas, they’re replacing The Interview with Team America*, which is why it’s trending on Twitter.) So Sony killed the whole thing.

The outrage from Hollywood has been fast and furious on Twitter, with many expressing anger and disappointment that there wouldn’t be a bigger stand for freedom of expression.  Read more

Sony Corp Comms Leader Canned After Email From Studio Head’s Hubby

via s_bukley / Shutterstock.com

via s_bukley / Shutterstock.com

The Sony leak is seriously the hack that keeps on giving. Now we have word that the head of corporate communications for the entertainment company, Charles Sipkins, lost his job shortly after emails calling for his dismissal passed between Bernie Weinraub, a former New York Times reporter, Amy Pascal, co-chairman of Sony Pictures Entertainment and Weinraub’s wife, and Sony’s HR head George Rose.

According to Bloomberg, Pascal was left off of a roundtable hosted by The Hollywood Reporter that featured all of the heads of the major movie companies. Weinraub sent an email to Pascal on November 15 saying, “I would fire your PR guy immediately. Or at least tell him you’re not going to deal with him anymore.” Pascal forwarded that email to Rose who agreed. Six days later, Sipkins was out of a $600,000-per-year job.

Sony, of course, hasn’t commented on this citing the need for discretion in “personnel matters.” Pascal denied that the emails had anything to do with Sipkins’ dismissal. Sipkins didn’t comment.

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10 Biggest and 5 Most Surprising Brands ‘Friended’ by Millennials

Facebook BEER

No alcohol here, sorry.

Recent studies have told us that the kids these days just aren’t really into brands on social media. WPP found that 55 percent of young Americans don’t see the point of “friending” a brand, and Edelman told us yesterday that a vast majority of consumers simply aren’t satisfied with the “relationships” they have with corporate entities online — even the ones whose products they buy.

Many brands, however, have managed to accumulate thousands, if not millions, of Millennial “fans.” Independent ad agency Moosylvania recently conducted a survey of 1,500 young people to identify the top 50 such brands, and we’ve reviewed the first 10 for this post.

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2014′s 10 Least Engaging Brands

shutterstock_155813744-1

Who’s having a great 2014 so far? Airbnb, Snapchat and even—dare we say it—Facebook are doing pretty well. But what about the other side of the brand equation?

Customer loyalty consultancy Brand Keys and reporter Truman Lewis of Consumer Affairs recently published a list of 2014′s least engaging brands, which we reviewed to try and figure out why these companies are having a bad year.

Brand Keys president Robert Passikoff says the market itself often provides the best evidence of consumers’ brand assessments, and these brands’ recent performances just don’t measure up.

The bottom ten, from worst to least bad, after the jump.

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Sony Apologizes Twice in One Week for Major ‘Grand Theft Auto’ Mistakes

Sony just can’t get it right this week.

The company had to apologize earlier in the week after it allowed assets from the highly anticipated game “Grand Theft Auto V” to be leaked, resulting in major spoilers being published online.

“Regrettably, some people who downloaded the digital pre-order of Grand Theft Auto V through the PlayStation Store in Europe were able to access certain GTA V assets,” read a statement published on the PlayStation Blog. “These assets were posted online. We have since removed the digital pre-order file from the PlayStation Store in Europe. We sincerely apologize to Rockstar and GTA fans across the world who were exposed to the spoiler content.”

This did little to appease angry gamers and game maker Rockstar.

“As you can imagine, we are deeply disappointed by leaks and spoilers being spread in advance of the game’s launch. GTA V represents years of hard work by many people across the world, and we all couldn’t be more excited to finally share it with you properly this September 17th,” read a statement on Rockstar Newswire.

Then, right on the heels of all this, Sony dug itself deeper by tweeting that the game would be available on PlayStation 4, when, in fact, it will only be available on PS3 and Xbox 360. Read more

What Are America’s 10 ‘Most Trusted’ Brands? And Why?

A few weeks ago we gave you a list of the 10 brands Americans hate most and tried to figure out why. Today we’re taking the opposite approach with the help of Harris Interactive‘s latest public opinion poll gauging the most (and least) trusted brands in the country.

Here are the brands held in highest esteem by the 19,000 random people who participated in the poll (along with our attempts to figure out how they got there):

1. Amazon: It could be the fact that Amazon remains the first and biggest online retailer with a reputation for security and an endless inventory. It could be the brand’s truly innovative recommendation system. Or it could be Amazon’s plan to create its own “virtual” currency–because no dishonest individual would ever make his own money, right?

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Is James Bond Too Corporate?

On the eve of the new 007 flick Skyfall, The Wall Street Journal asks an interesting question: has “the mother and father of all franchises” (thanks, David Denby) turned into a big, disgusting orgy of product placement? Is James Bond a sexy spy or just a not-so-secret spokesman for Heineken, Omega, Sony, Adidas and, of course, Aston Martin? And have these obvious sponsorships damaged the series’ credibility?

Hmm…we’ll spend Saturday afternoon pondering that one. Next week in Questions That Matter:

  • Are puppies too adorable?
  • Are chocolate chip cookies too delicious?
  • Are cumulus clouds too white and fluffy?
  • Is the nameMiss Pussy Galore Honey Rider Solitaire Plenty O’Toole May Day Xenia Onatopp Holly Goodhead Tiffany Case Kissy Suzuki Mary Goodnight Jinx Johnson Octopussy Domino Moneypenny” too subtle?

We await your answers with bated breath.

Apple on Foxconn: We’re Doing Better, See?!

Apple won a small reprieve on the matter of its biggest PR problem this week as the Fair Labor Association announced that the tech giant has slightly improved conditions at its now-infamous Foxconn plants in mainland China. The catch? Auditors stress that “the toughest tasks lay ahead.”

Prodded into action by pressure over a series of not-quite-positive stories in The New York Times, Apple has taken some steps to improve its standing among global labor advocates by reducing hours, raising wages and, apparently, improving general work conditions from “suicide-inducing” to “somehow tolerable!”

This is what we call progress. But it’s not like Apple really had a choice in the matter.

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