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Posts Tagged ‘Stolichnaya’

Stoli Goes All Out to Solidify LGBT Cred for Sochi Games

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Unfortunately, most of the news about the Sochi Winter Games concerns either Vladimir Putin‘s insane security state or his decision to pass homophobic laws and tell gay athletes/visitors that they can “feel calm and at ease” as long as they “leave the children alone.”

When Dan Savage and others first called upon Westerners to boycott Russian vodka, Stolichnaya was understandably the first brand that came to mind. Stoli responded with pro-gay Facebook campaigns and interviews in which spokespeople reminded protesters that the product is actually filtered and processed in Latvia, because big difference.

Now the brand has taken the “we’re not Russian or anti-gay” campaign a bit further as the boycott continues courtesy of one House, M.D.

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The IOC, Stoli Vodka and NBC Respond to Boycotts/Petitions Stemming from Russian Anti-Gay Laws

Last month, Russian President Vladimir Putin signed a bill into law that bans ”propaganda of nontraditional sexual relations” and threatens openly gay or “pro-gay” citizens and foreigners with fines, arrests and possible jail time. Another new law restricts adoptions of Russian children by people in countries that allow same-sex marriage.

With the 2014 Winter Olympics set to take place in Sochi, the International Olympic Committee (IOC) says it has received assurances ”from the highest level of government in Russia that the legislation will not affect those attending or taking part in the Games.” It pledged to ensure there would be no discrimination against athletes, officials, spectators or the media during the games.

Many equal-rights activists are unimpressed with the IOC’s response, and feel that whether or not the laws directly affect the games is far from the point. ”They should be advocating for the safety of all LGBT (lesbian, gay, bisexual, transgender) people in Russia, not simply those visiting for the Olympics,” said Human Rights Campaign President Chad Griffin. ”Rescinding this heinous law must be our collective goal.”

In order to make their voices heard, activists have been writing petitions and staging boycotts.

The “Dump Russian Vodka” campaign, started by internationally syndicated sex columnist Dan Savage, has prompted bars across the US, UK, Canada and Australia to stop serving Russian brands like Stolichnaya. In response, Stolichnaya’s CEO Val Mendeleev wrote an open letter last week condemning the recent laws and reaffirming the brand’s commitment to the LGBT community. The brand’s website has also undergone an overhaul, and now features a rainbow block of text boasting that the brand “stands strong and proud with the global LGBT community against the attitude and actions of the Russian government.” (We’d call this a winning damage control response) Read more

Budweiser Miffed Over Flight Product Placement

And now we bring you a very, very welcome respite from politics. Yes, it felt great to type that.

In the eyes of the average brand, product placement is a good thing–especially when the product in question plays a role in a hit feature film. But representatives for worldwide King of Suds Anheuser-Busch aren’t too happy with the fact that a bottle clearly bearing the Budweiser logo appears in the new Denzel Washington thriller Flight.

Why would any brand demand to have its logo removed from a critically acclaimed movie starring one of the industry’s biggest names? It’s fairly simple, really: his character has a drinking problem.

That’s right, Denzel stars as a commercial airline pilot who works an evening shift as a hopeless alcoholic–and that fact turns into a big problem after he survives a “horrific crash” for which we can only assume he bears responsibility (no spoilers please–we’re waiting for the DVD).

Turns out that DVD may well be missing a certain dark-brown bottle with an iconic red logo. This week, Anheuser-Busch asked Paramount and its parent company, Viacom, to remove all traces of the offending Bud from subsequent cuts of Flight. The company’s vice president issued a statement: “We would never condone the misuse of our products, and have a long history of promoting responsible drinking…It is disappointing that Image Movers, the production company, and Paramount chose to use one of our brands in this manner.”

Really?

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With Stoli App, You Can Be An Obnoxious Drunk In Real Life and Online

Stolichnaya vodka has launched the “Go F Yourself” campaign. Something to accompany the evening story time with the kids? No. The “F” stands for “fan” (duh), and at the center of the campaign is a Facebook app that encourages Stoli fans to create an avatar that shows your “inner party animal.”

According to Stoli, this “alter ego” doesn’t say “please” or “thank you,” jumps on the dance floor to show off a moonwalk or some funky robot dance moves, and is just an overall “bad ass.” So in other words, go to the Stoli Facebook page and you can create a digitized version of yourself as every drunk idiot at the club last weekend. Cheers.

Spin the Agencies of Record

A cute baby on the Chipotle "Fan-Antics" page.

Chipotle has chosen digital agency Rokkan for a variety of projects in 2011 including development of the restaurant chain’s digital marketing, online sales infrastructure, and brand development. Rokkan was also recently selected by Stolichnaya as the vodka brand’s AOR. Information on that account win on AgencySpy.

Tara Ink has announced 12 new clients including Carlos by Carlos Santana, a line of footwear inspired by the famous musician; franco PIANEGONDA, a line of Italian jewelry; and the Grove Isle Hotel & Spa, a private island resort in Miami’s Coconut Grove area.

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