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Posts Tagged ‘Superman’

It’s a Bird! It’s a Plane! It’s a Burger Commercial! Superman Sells Hardee’s Burgers

What fuels The Man of Steel himself as he heroically defends truth, justice and the American way? Why, burgers, of course!

Well, okay, so technically –according to these new Carl’s Jr.’s and Hardee’s ads– the burgers are fueling the average joes who have to clean up after Superman’s heroics, but Mr. Kent himself (played by “Man of Steel” star Henry Cavill) does make an appearance.

Even though we are well aware that blockbuster superhero movies are hotbeds of product placements and endorsements, we are often still surprised (somehow) when we catch our first glimpses of our costume-clad heroes in primetime ads for cars, clothes, and restaurants. We must admit though: at least we find these burger ads marginally more plausible than the Iron Man Audi spots — the man has a flying suit, out of which he manages to step looking fresh as a spring daisy…why drive?

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Roll Call: Sucampo Pharmaceuticals, DC Comics, and Yahoo!

Sucampo Pharmaceuticals, Inc., has named Silvia Taylor senior vice president of investor relations, public relations, and corporate communications. Ms. Taylor will report to Cary Claiborne, CFO of the company, and will lead the company’s investor relations, public relations, media relations and internal communications efforts in order to establish the corporate brand and to enhance its presence among the investment audience and other stakeholder groups and within the different communities in which the company operates around the globe. (Release)

Alex Segura has returned to DC Comics to serve as the executive director of publicity. For nearly two years, he had worked at Archie Comics as the executive director of publicity and marketing. In that role, he launched the company’s first daily news blog, The Source, and also worked on national campaigns for beloved comic book figures such as SupermanBatman, and Wonder Woman. (GalleyCat)

Kathy Savitt, the founder and CEO of the photo sharing site Lockerz, is joining Yahoo! as chief marketing officer. Savitt started Lockerz in 2009. Prior to that she was executive vice president and chief marketing officer of American Eagle Outfitters for three years. (FishbowlNY)