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Posts Tagged ‘Syfy Channel’

Syfy’s Sharknado: The Perfect Storm on All PR Fronts

This week the Syfy Channel aired its much-hyped, campy B-rate movie Sharknado, which triggered a social media feeding frenzy that included 318,000 tweets on Twitter (for a laugh check out #sharknado).

As PR professionals we’re intrigued by anything that garners the public’s interest on this level. The obvious appeal of Sharknado is the creative genius behind the idea of combining one of the most feared creatures on earth with one of its most devastating natural disasters. It’s stoner level brilliance mixed with meteorological whim and a touch of Jacques Cousteau. The concept is simply hilarious.

It’s been a rough several years for the public. The deep recession, two costly wars, political infighting, international upheaval, strained race relations, and a general WTF? vibe have taken a toll on the American public. We’re tired of being serious. We’re worn out. We need a break. As all PR experts know, timing in this industry is everything, and the timing for Sharknado could not have been better. Flying sharks attacking Los Angeles as Tara Reid and Ian Ziering defend the human race?

Yes please. Read more

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Syfy’s $105 Million Gamble on Defiance and ‘Synergy’

SyFy Defiance We’re guessing someone at the Syfy Channel dropped the word “synergy” at a recent strategy meeting. Why else would NBCUniversal’s quirky cable brand invest $105 million in Defiance, a TV series and accompanying video game package? This the same channel responsible for Sharktopus and Dinocroc vs. Supergator, right?

David Howe, Syfy president, explains that the effort is leveraging the technology behind the idea of “true transmedia,” an ambitious and collaborative concept that could only come to you via the people who brought the world the fine feature films mentioned above. Defiance the game will develop alongside plot developments on the TV show–and the game’s environs will change in conjunction with the evolving world in the series.

The show’s pilot will air on April 15 and the video game will hit stores on April 2, allowing enough time for fans-to-be to familiarize themselves with the multi-player shooter platform. Both narratives involve aliens and alien cross breeds, though the game is set in dystopian Los Angeles and the show takes place in St. Louis (so much for consistency).

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