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Posts Tagged ‘TechCrunch’

TechCrunch Has Had It with Your Spam Pitches

spam meat

Yesterday gave the tech PR world a small gift and a big warning: stop spamming TechCrunch writers.

Roman Dillet noticed that certain companies had been selling his email and those of his fellow contributors as part of a list that looks a whole lot like a tool enabling mass email pitches. In response, he posted a screed (URL “please-dont-spam-us”) implicitly urging everyone to stop sending him the sort of automated blasts that might as well bear “PLEASE DELETE THIS MESSAGE NOW” subject lines.

Dillet followed with some Pitching 101 advice, the most important parts of which you all know: do a little research on a given blogger’s beat so you can best determine who will be interested in the story you’re dying to share. And please at least give the appearance of time spent on personalization. Bloggers may be cynical, malnourished emotional discontents who desperately need a little more serotonin and a little less alcohol–but we’re not robots. They’re all busy writing AP’s financial reports.

TechCrunch blogger Sarah Buhr also simplified the idea in a comment on one of the press list providers’ pages:

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25 Brands Making the Most of Twitter’s New GIF Feature

Twitter-Gif

Last week the nerds at TechCrunch told us that the new Twitter GIFs aren’t really GIFs at all–they’re just tiny mp4s on loop with no sound.

That’s OK, though. We welcome any excuse to search for funny videos on the Internets, especially when they’re part of Twitter’s latest attempt to make money on ads that will not annoy those jonesing for breaking news and trending jokes.

Here, then, are some of the brands we’ve noticed using this newest, shiniest thing.

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#PRFail: Microsoft Offers To Pay TechCrunch Founder To Promote Internet Explorer

Microsoft-Logo-square

Today in not-exactly-breaking news: Microsoft Internet Explorer lags well behind both Chrome and Firefox when it comes to overall browser usage (though they’re still ahead of Safari and Opera, whatever that is).

This week, the company “accidentally” committed a big PR no-no in its latest attempt to promote the browser; a “vendor” offered to pay TechCrunch founder Michael Arrington to write a post hyping the “reworked” version of the product.

Arrington responded with a post on UnCrunched expressing his disbelief: “do people still do this?”

Apparently so.

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GitHub Apologizes for Handling of Harassment Claim That Led to President’s Exit

githubWe’re not programmers, so we’d barely heard the name GitHub before this month–yet the company just provided an interesting example of a tech company responding to self-created controversy.

You probably know the story, but…

A female engineer resigned from the company and spoke to TechCrunch in March, describing a culture of sexism and intimidation and specifically accusing the company’s co-founder/president and his wife of behaving inappropriately.

The news got even more attention thanks to a string of recent reports about the poor state of gender equality in the tech industry.

While the president resigned, the company’s CEO claimed in a blog post that its own internal investigation had uncovered no evidence of wrongdoing.

Yesterday, however, GitHub changed course.

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Samsung Claims Oscars Selfie Was ‘Organic,’ Also Has a Bridge to Sell You

You’d think Samsung would just accept its good luck and bask in all the attention that came with Ellen’s record-breaking Oscar tweet. But no story is complete without a little spin.

Amidst theories that Samsung directed Ellen to take the pic, a spokesperson told TechCrunch that said selfie was “A great surprise for everyone”, claiming that “…we were delighted to see Ellen organically incorporate the device into the selfie moment that had everyone talking.”

Just to get this straight: the company paid $20M to sponsor a show whose host just happened to use its newest product in the biggest stunt of the night? Note that Ellen also pulled an Oprah with the Galaxy yesterday:

You get a phone, and you get a phone, and Samsung gets…more free publicity?

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Apple’s 30th Anniversary Video > Any of Those Super Bowl Ads

This morning everyone’s talking about their favorite Super Bowl commercials, but the spot we like best didn’t air during the game—in fact, it debuted today.

Via Re/code, we woke up to a new Apple spot created entirely with iPhones on a single day (January 24th, the company’s 30th anniversary) and edited over the following week.

Pretty cool, right? Some details after the jump…

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Former TechCrunch Writer Offers ‘Startup PR Advice’ for $300/45 Min

You should probably know that Jason Kincaid once covered startups for TechCrunch. He’s the guy whose blog post prompted Evernote CEO Phil Libin to write a nice damage control follow-up last week.

He’s also now a pricey PR consultant, as Valleywag revealed this afternoon by sharing a link to the Google Helpout page advertising his services.

Screen Shot 2014-01-14 at 6.27.58 PM

Find out what his rate will get you after the jump.

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Celebrity Endorsements Are Basically Worthless

Never heard of her

Last week TechCrunch ran a story that bears repeating for everyone in PR. As our friend Jeremy Pepper put it:

Let’s explain…

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Should Firms Create Their Own Analytics Systems?

shutterstock_139983571We just caught up on news about the launch of AirPR‘s new analytics platform, which earned coverage on TechCrunch and other blogs. It’s a “marketplace” designed to prove the value of PR services, especially to startups that often blame a lack of momentum and media interest on their firms.

Stereotype alert: it makes a lot of sense because most founders are obsessed with data, and if you can’t show them the numbers then they might ask “what am I paying you for, again?”

AirPR’s initial goal is to sell its product to startup CMOs and contribute to the “much-needed conversation around PR measurement“, but many have mentioned that other firms themselves could soon fall into that target demographic due to the increasing demand for numbers. That fact begs the question: should firms in general—especially those specializing in startups—create their own in-house analytics tools rather than buying them from outside providers?

This brought us back to a guest post on our blog by Leslie Campisi of HotwirePR in which she laid out the reasons behind the firm’s development of its own “Listening Post” platform.

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Chirpify Empowers Non-Profit Fans to Donate Directly via Facebook Comments

Earlier this week our sister site SocialTimes reported on a development that could be good news for SM-savvy non-profits: two services have joined to make donation as easy as clicking “reply” or posting a comment.

Transaction startup Chirpify launched in February 2012 but made headlines with a new round of funding last month. As TechCrunch notes, its selling point is not entirely new: several competitors already allow consumers to buy things by replying to tweets (after allowing PayPal or another similar service to connect to their Twitter accounts, of course). The model works for everything from downloads and digital subscriptions to clothes and concert tickets.

This week, however, Chirpify revealed plans to expand its existing presence in the non-profit space by partnering with Greater Giving, a PayPal equivalent dealing exclusively with charity organizations.

The deal: one of Greater Giving’s non-profit partners (which include DoveLewis Emergency Animal Hospital, Metropolitan Performing Arts Academy, Stiletto Stampede, and The Shade Project) posts a message on Facebook, Twitter, or Instagram. After they’ve enabled Chirpify, fans who want to donate can simply reply or comment with “donate” or another designated keyword. Here’s an early adopter you might recognize:

And here’s a slightly different client:

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