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Posts Tagged ‘TechCrunch’

Samsung Claims Oscars Selfie Was ‘Organic,’ Also Has a Bridge to Sell You

You’d think Samsung would just accept its good luck and bask in all the attention that came with Ellen’s record-breaking Oscar tweet. But no story is complete without a little spin.

Amidst theories that Samsung directed Ellen to take the pic, a spokesperson told TechCrunch that said selfie was “A great surprise for everyone”, claiming that “…we were delighted to see Ellen organically incorporate the device into the selfie moment that had everyone talking.”

Just to get this straight: the company paid $20M to sponsor a show whose host just happened to use its newest product in the biggest stunt of the night? Note that Ellen also pulled an Oprah with the Galaxy yesterday:

You get a phone, and you get a phone, and Samsung gets…more free publicity?

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Apple’s 30th Anniversary Video > Any of Those Super Bowl Ads

This morning everyone’s talking about their favorite Super Bowl commercials, but the spot we like best didn’t air during the game—in fact, it debuted today.

Via Re/code, we woke up to a new Apple spot created entirely with iPhones on a single day (January 24th, the company’s 30th anniversary) and edited over the following week.

Pretty cool, right? Some details after the jump…

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Former TechCrunch Writer Offers ‘Startup PR Advice’ for $300/45 Min

You should probably know that Jason Kincaid once covered startups for TechCrunch. He’s the guy whose blog post prompted Evernote CEO Phil Libin to write a nice damage control follow-up last week.

He’s also now a pricey PR consultant, as Valleywag revealed this afternoon by sharing a link to the Google Helpout page advertising his services.

Screen Shot 2014-01-14 at 6.27.58 PM

Find out what his rate will get you after the jump.

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Celebrity Endorsements Are Basically Worthless

Never heard of her

Last week TechCrunch ran a story that bears repeating for everyone in PR. As our friend Jeremy Pepper put it:

Let’s explain…

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Should Firms Create Their Own Analytics Systems?

shutterstock_139983571We just caught up on news about the launch of AirPR‘s new analytics platform, which earned coverage on TechCrunch and other blogs. It’s a “marketplace” designed to prove the value of PR services, especially to startups that often blame a lack of momentum and media interest on their firms.

Stereotype alert: it makes a lot of sense because most founders are obsessed with data, and if you can’t show them the numbers then they might ask “what am I paying you for, again?”

AirPR’s initial goal is to sell its product to startup CMOs and contribute to the “much-needed conversation around PR measurement“, but many have mentioned that other firms themselves could soon fall into that target demographic due to the increasing demand for numbers. That fact begs the question: should firms in general—especially those specializing in startups—create their own in-house analytics tools rather than buying them from outside providers?

This brought us back to a guest post on our blog by Leslie Campisi of HotwirePR in which she laid out the reasons behind the firm’s development of its own “Listening Post” platform.

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Chirpify Empowers Non-Profit Fans to Donate Directly via Facebook Comments

Earlier this week our sister site SocialTimes reported on a development that could be good news for SM-savvy non-profits: two services have joined to make donation as easy as clicking “reply” or posting a comment.

Transaction startup Chirpify launched in February 2012 but made headlines with a new round of funding last month. As TechCrunch notes, its selling point is not entirely new: several competitors already allow consumers to buy things by replying to tweets (after allowing PayPal or another similar service to connect to their Twitter accounts, of course). The model works for everything from downloads and digital subscriptions to clothes and concert tickets.

This week, however, Chirpify revealed plans to expand its existing presence in the non-profit space by partnering with Greater Giving, a PayPal equivalent dealing exclusively with charity organizations.

The deal: one of Greater Giving’s non-profit partners (which include DoveLewis Emergency Animal Hospital, Metropolitan Performing Arts Academy, Stiletto Stampede, and The Shade Project) posts a message on Facebook, Twitter, or Instagram. After they’ve enabled Chirpify, fans who want to donate can simply reply or comment with “donate” or another designated keyword. Here’s an early adopter you might recognize:

And here’s a slightly different client:

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What’s ‘Enterprise Tech’ PR All About, Anyway?

Today we bring you another guest post courtesy of Pasta, a provider of public relations management solutions. Today the company launched “Pasta PR Chats,” a new interview series where employees speak with public relations practitioners of all shapes and sizes—from agency folks, to PR-savvy entrepreneurs, to in-house managers. Their first interview is with Rod McLeod, an account manager at Bateman Group and finalist for this year’s PRWeek Young PR Professional of the Year Award. You can head on over to Pasta’s blog for the entire interview, but here are some choice excerpts along with a clip in which Rod discusses the truth behind a lingering PR stereotype:

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Netflix Finally Proposes to Facebook

After a long and sometimes troubled courtship, two of the biggest names in media finally agreed upon a domestic partnership: Netflix and Facebook will join forces to let all of your “friends” who also have streaming accounts know exactly what you’ve watched in the past and what you’re watching at any given moment.

We see this as a bigger deal for Netflix than Facebook, since the world’s largest social network is a perfect promotional venue for the world’s largest members-only streaming service (despite the fact that all of the “sharing” will take place on the Netflix site itself). And while we have no doubt that this announcement amounts to a PR win for Netflix, we do see some potential problems emerging:

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‘The Startup Legitimizer’: Instant PR!

The Startup LegitimizerSometimes the key for a startup or other new business venture looking to break out can be a single article in a big-name magazine or newspaper. What startup founder looking for “Angel investors” wouldn’t want to say “did you see us in the Wall Street Journal?”

Of course, in order to receive such press mentions, businesses usually require the services of people called publicists or PR professionals who specialize in pitching the story of the scruffy startup to big name glossies, trade papers–or even lowly blogs like ours!

But for those who want to get all those press mentions on your website without actually, you know, doing the work, we present The Startup Legitimizer–a single webpage that can fill all your startup PR needs with a few simple clicks. Which publications would give your cred the biggest boost? The New York Times? TechCrunch? BuzzFeed? TED Talks?!

These famous names, divided into the “kind of legit” and “really legit” categories, even come in pre-organized bundles like “innovators” and “game changers”, which are totally different things. Just choose your favorites, copy and paste the HTML code and say goodbye to pesky PR flacks forever! Check us out!

(Just kidding. Startups absolutely should invest in PR services. And thanks to Digiday for the tip.)

Fired Groupon CEO’s Farewell Message: PR Win?

Groupon's Andrew MasonIn case you haven’t heard, long-struggling daily deals leader Groupon finally dumped its controversial CEO Andrew Mason yesterday. But we have to say that his “resignation letter” was the most amusing pseudo-press release we read this week–and the Internet seemed to agree! His letter, in full:

(This is for Groupon employees, but I’m posting it publicly since it will leak anyway)

People of Groupon,

After four and a half intense and wonderful years as CEO of Groupon, I’ve decided that I’d like to spend more time with my family. Just kidding – I was fired today. If you’re wondering why… you haven’t been paying attention. From controversial metrics in our S1 to our material weakness to two quarters of missing our own expectations and a stock price that’s hovering around one quarter of our listing price, the events of the last year and a half speak for themselves. As CEO, I am accountable.

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