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Posts Tagged ‘The Heritage Foundation’

Illinois Like, Totally Hired The Onion to Promote Obamacare Enrollment

onion

No, that’s not a lame joke headline, but it does concern an interesting media strategy: Get Covered Illinois, the organization in charge of that state’s new insurance exchange, will run sponsored content produced by The Onion in the lead-up to the exchange’s March 31 enrollment deadline.

The campaign will include “online banner ads, a video, an editorial and a custom news section” complete with expected zingers like “Recently Insured Man Can’t Wait To Get Out There, Start Seriously Injuring Himself” and this one:

onion_adsPretty good content marketing case study. But will it work?

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Don’t Count on BuzzFeed Sponsored Posts to Win the Millennials

The chattering classes were all abuzz yesterday about a sponsored post on everyone’s favorite site to visit for kitty pic listicles and condescending literary rants. (Wait, what?)

Here’s the story: In an amusingly blatant attempt to push its talking points to those young folks who will determine the future of politics in this country, conservative think tank The Heritage Foundation illustrated its distaste for the Affordable Care Act, aka Obamacare, with BuzzFeed‘s trademark combination of one-liners and GIFs.

OMG CUTE LOL! But will it work?

We say meh. :-/

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