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Posts Tagged ‘The New York Times’

Should Small Businesses Handle Their Own PR?

small biz

In a guest post last week, Sarah Rose reminded us that freshly launched startups don’t necessarily need PR assistance…yet.

A New York Times story from earlier this week makes the same point for small businesses, claiming that most of them don’t need third-party PR at all.

Robert J. Moore’s five points read like a promo primer of sorts…

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Tech Giants Can Handle Their Own Mergers and Acquisitions Now

google building

A New York Times piece published over the weekend reviewed the strategies employed by massive tech companies like Apple and Google when they want to acquire smaller companies — and there’s reason for both PR and the financial industries to be concerned.

It seems that the primary issue some executives consider when determining whether to buy certain other businesses is not their potential to make money in the short-term (or even the mid-term): it’s whether consumers will really use the products they create in everyday life.

Hence what they call “the toothbrush test”: how often will the average person use this company’s product? Will they use it a few times and get tired of it, or will it be a consistent presence in their lives?

The implication: an increasing number of tech execs think they can make these decisions on their own.

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Is the Public Statement of Advocacy the New PR Stunt?

rainbow_targetMinneapolis-based Target hit a direct bulls-eye with an interesting blog post from Executive Vice President and Chief Human Resources Officer Jodee Kozlak. In the post, she notes her retail chain had signed on to a recent federal amicus brief.

Nothing too exciting, until you see that Target now stands side-by-side with Apple, Nike, Starbucks, and Facebook in support of judges striking down bans on gay marriage in Wisconsin and Indiana.

This announcement came as a stunner to many in the press as the organization has been unclear about its stance on the subject for many years. Target executives do not talk about it, which is why many assumed that they were not supporters.

Then this blog post happened, inspiring headlines everywhere. And a few hacks and flacks of the more cynical nature were left wondering whether it was a sincere statement or a stunt.

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Obama to The New York Times: ‘Legalize It? No We Can’t.’

yes we cannabisThe week began with a landmark opinion piece from The New York Times’ editorial board, which collectively asked for the federal repeal of the ban against marijuana. You can imagine it caused quite the hubbub at 1600 Pennsylvania Avenue.

While the White House placed Press Secretary Josh Earnest on the front lines, taking its respective shots in rapid fire succession, the man in the Oval Office was silent about the whole thing…until now.

To President Obama, upholding the ban isn’t the feeling or decision of the White House, so much as it is simply following the letter of the law.

 

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When Did Press Coverage of PR Explode? The New York Times ‘Chronicle’ Has Your Answer

chronicle-big

Two years ago, we first saw this report from the prestigious Nieman Journalism Lab about Chronicle, the latest digital toy from The New York Times:

“Chronicle is a database of articles and story tags from the past 31 years of Times content. The tool makes it possible to see the frequency of use of certain words — but also what people, organizations, or locations are most related to keywords.”

Today, it’s a Web-based application that traces back to the very origins of printing the news, and a divine way for the publishing giant to make some cash on the concept since that paywall thing was such a bad idea.

Logophiles: Suit up! 

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The New York Times Editorial Board Says ‘Legalize It’; Munchies Ensue

weed-cash-nyc

One green begets another

In what has to be the biggest sign of the inevitabililty of that marijuana legalization, The New York Times editorial board announced this weekend that ”Now is the time!”

It took 13 years for the United States to come to its senses and end Prohibition, 13 years in which people kept drinking, otherwise law-abiding citizens became criminals and crime syndicates arose and flourished. It has been more than 40 years since Congress passed the current ban on marijuana, inflicting great harm on society just to prohibit a substance far less dangerous than alcohol.

The federal government should repeal the ban on marijuana.

That sound you hear is America dropping its collective jaw.

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‘At The End of The Day,’ Even The New York Times Does This

likeThe catchphrase for an epidemic that ruins most new business pitches and PR interviews is “vocal crutch.”

It is that drastic moment when a flack runs out of something interesting to say, and needs a second to think. Instead of a well-placed pause to show consideration for using a brain, the audience — be it a prospective client, a member of the media, or even a PR director considering your future career — gets pelted with a deluge of “ums,” “uhs,” and “likes.”

Much to the chagrin of anyone having to sit through a conversation with anyone who hurls buzzwords or vocal crutches at anyone in their path, it seems America has found your leader: The New York Times. 

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The New York Times, Washington Post Become Strange Bedfellows with New Deal

MOZILLA

They’re going to try.

BREAKING: Newspaper publishing hasn’t been doing too well. In fact, almost as well as the rest of the news in America.

As most purveyors of the news in this lovely industry, that is an all-too-familiar, and quite heartbreaking, headline. Nonetheless, this is the world in which we live.

To combat those dwindling numbers of circulation and — even worse — those of subscribers to the dreaded paywall, publishers have been pining away to discover how to earn someone of that pre-Internet revenue back in their coffers. And so, two mortal enemies become BFFs and ironically, visit the Internet for salvation.

What is that annoying song? Oh… “What does the Fox say?”

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The New York Times Has Answer for Lost Revenue in Newspapers: NYT Opinion App

NYT OpinionLove to complain? Love to gripe? Love to just get it all off your chest? Basically, are you from New York?

If so, there’s now an app for that too. Introducing The New York Times’ answer to lost revenue in this new economy where everyone reads news on this Interweb thingy: NYT OpinionSomeone in the NYT Company is doing their homework because this says to the publishing world, “If you can’t beat ‘em, join ‘em … and then editorialize it.”

They did and it’s working.

(NOTE: I am not from New York, but all my colleagues on PRNewser [including our fearless leader] are, so this will probably be my last post for that wise crack. Crap.) Read more

The New York Times Embraces AP-Style, Invents New Way to Call a Congressman ‘Gay’

aaron schock 2Meet U.S. Rep. Aaron Schock (R – IL). 

When he is not enjoying the collective sub-10 percent approval rating the rest of his cronies earned on Capitol Hill, apparently he enjoys showing off his abs. Hell, they’re not even my abs, and I would enjoy showing those things off.

Anywho, for those not in the know, one of the most widely embraced assumptions and worst-kept secrets is Schock’s sexual orientation.

The reasons are after the jump, but the reason for this #PRFail is how the The New York Times has decided to try (yet again) to lure him out by creating a “colorful” new form of labeling.

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