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Posts Tagged ‘The New York Times’

NYT PR Defends Decision to Publish the Name of Officer Darren Wilson’s Street

NYT Building

Journalists are supposed to be our storytellers, our soothsayers, our trusted cohorts who are all given carte blanche to walk into our homes or places of employment and give us — as one sage orator once opined — “just the facts, ma’am.” Yet, ethical concerns come into play every day.

This week, the conservative Washington Examiner asked the question: is it ethically acceptable to publish the name of the street on which the key figure in the world’s most controversial story recently bought a home?

Eileen Murphy, VP of corporate communications at the Times, answered “yes” and defended the paper’s decision to do so.

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The New York Times Experienced Premature Publication on Keystone XL

NYT BuildingThe New York Times just can’t catch a break.

The editors of the Old Grey Lady have serious sight problems, as noted with this unfortunate front page drama and this mistreated story. We aren’t sure if it’s the ghost of former executive editor Jill Abramson haunting the newsroom halls, but something is afoot. And much like one with no socks in a crusty pair of Toms, it stinks.

Enter into the fray the much-debated story about the Keystone XL pipeline. (For context, our fearless leader posted on the leak of Edelman’s “strategy” documents regarding a similar project from the same company, TransCanada).

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The New York Times Ignores Spell Check…Again

NYT building

Quick question: Anyone know any editors at The New York Times? Specifically, someone who works on the front page?

You see, we in the PRNewserverse are concerned about the paper nicknamed “The Old Grey Lady” because we believe the old broad has a serious case of glaucoma. Don’t get us wrong, we heart our journo friends at the Times and believe they’re some of the best reporters in the country. Their editors, though, aren’t doing them any favors recently.

Lately, the Times has been on a roll with a string of spelling kerfuffles, and its most recent issue is something most MS Word programs will flag with quickness. Pour a little liquor on the curb for that lady…

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Guy Fieri Restaurant Thriving Despite One of the Worst Reviews in History

guy fieriRemember that time The New York Times‘ Pete Wells went all the way off in a restaurant review of celebrity chef Guy Fieri‘s American Kitchen & Bar in Times Square?

“Did panic grip your soul as you stared into the whirling hypno wheel of the menu, where adjectives and nouns spin in a crazy vortex?” Wells asked, one of a lengthy series of over-the-top questions that made up the entirety of the article.

“Were you struck by how very far from awesome the Awesome Pretzel Chicken Tenders are?… Hey, did you try that blue drink, the one that glows like nuclear waste?” it continues. It is brutal poetry.

Despite the acerbic review, that restaurant is one of the top moneymakers in all of New York, proving that people on vacation really don’t care what they eat so long as they don’t have to do the dishes.

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The New York Times Makes Front Page News for the Wrong Reasons

Publishers have held countless recent brainstorm sessions in which they clutch a dry erase board and a glass of Scotch while trying to figure out how they can get subscribers back. Ideas on the accessibility front include more responsive design, exclusive member content, better UX, and a friendly suggestion that Mr. Gorbachev tear down that PAYWALL!

To its credit, The New York Times has been leading the industry with recent apps and different ideas to get readers’ attention. However, screwing up what should be “old hat” is not going to help.

Today’s story on the South Dakota Senate race begins in the middle of a thought. Maybe the “Grey Lady” is just getting too old to catch this sort of thing…

It’s all in the tweet from reporter David Gelles:

NYT Writer Creeped Out by Her PR Dossier

NYT NYT

Most PR people and the pitching services they use maintain profiles for prominent media contacts.

You can imagine how that might be a little weird for the other party, though, right? The vast majority of journalists aren’t celebrities, but accessing such a profile would be similar to a boy band member reading his own Teen Beat “interview.”

Natasha Singer, who covers business in various forms for The New York Times, wrote of encountering her own dossier this weekend.

It was awkward.

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Home Depot Data Breach Could Break Record Set by Target

Home Depot

Bad news for Home Depot as the company presumably prepares to issue some serious apologies: a recently reported credit card data breach could quickly surpass Target‘s nightmare to become the biggest in history.

From The New York Times this morning:

Over the last few days, thousands of fresh credit and debit card numbers have surfaced on so-called carding sites, which are websites where stolen credit card data is sold…So far, all roads point back to Home Depot. And if the evidence uncovered so far proves to be valid, the hack could top the record-setting breach of Target’s network last December.

It gets worse.

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Should Small Businesses Handle Their Own PR?

small biz

In a guest post last week, Sarah Rose reminded us that freshly launched startups don’t necessarily need PR assistance…yet.

A New York Times story from earlier this week makes the same point for small businesses, claiming that most of them don’t need third-party PR at all.

Robert J. Moore’s five points read like a promo primer of sorts…

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Tech Giants Can Handle Their Own Mergers and Acquisitions Now

google building

A New York Times piece published over the weekend reviewed the strategies employed by massive tech companies like Apple and Google when they want to acquire smaller companies — and there’s reason for both PR and the financial industries to be concerned.

It seems that the primary issue some executives consider when determining whether to buy certain other businesses is not their potential to make money in the short-term (or even the mid-term): it’s whether consumers will really use the products they create in everyday life.

Hence what they call “the toothbrush test”: how often will the average person use this company’s product? Will they use it a few times and get tired of it, or will it be a consistent presence in their lives?

The implication: an increasing number of tech execs think they can make these decisions on their own.

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Is the Public Statement of Advocacy the New PR Stunt?

rainbow_targetMinneapolis-based Target hit a direct bulls-eye with an interesting blog post from Executive Vice President and Chief Human Resources Officer Jodee Kozlak. In the post, she notes her retail chain had signed on to a recent federal amicus brief.

Nothing too exciting, until you see that Target now stands side-by-side with Apple, Nike, Starbucks, and Facebook in support of judges striking down bans on gay marriage in Wisconsin and Indiana.

This announcement came as a stunner to many in the press as the organization has been unclear about its stance on the subject for many years. Target executives do not talk about it, which is why many assumed that they were not supporters.

Then this blog post happened, inspiring headlines everywhere. And a few hacks and flacks of the more cynical nature were left wondering whether it was a sincere statement or a stunt.

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