We generally love The Onion for its hilarious headlines and The AV Club‘s great arts coverage (no, we never actually read the articles, but we’re not the only ones). But in the midst of last night’s Oscars ceremony, between Seth MacFarlane‘s musical boob jokes and Jennifer Lawrence‘s wardrobe malfunction, the magazine’s Twitter feed dropped this stunner:

We don’t even know how to respond except to say: what the hell? Sure, MacFarlane was a little out of line when he said–about a nine-year-old girl, mind you–that “it’ll be 16 years before she’s too young for Clooney”. But this was just ridiculous. Was it supposed to be funny? We hope, for the sake of whoever posted it, that he was very drunk at the time (we’re about 99.9% sure it was a he, because no lady we know would ever use that word in public).

We can’t say that we’re offended on her behalf like Wendell Pierce, aka Bunk on The Wire:

@thesteamer We should never allow someone to call a child a C___. I don’t care if was an attempt at a joke. Maybe that’s ok with you. Not me

— Wendell Pierce (@WendellPierce) February 25, 2013

But this was definitely the worst attempt at humor we’ve ever seen on behalf of The Onion. And we have a feeling they’ll be issuing an official apology by the end of the day.

The Onion is all about funny, satirical, almost believable stories. When we first heard about Vladimir Putin’s plan to pump up Russia’s fertility rate with a Boyz II Men concert, we immediately thought of the magazine.

But now we know that’s not all “America’s Finest News Source” can do. See, Digiday taught us something this week: The Onion also helps brands discover (or re-discover) their sense of humor via its in-house ad/marketing/advisory team, Onion Labs. This strange experiment all started last year when Microsoft Internet Explorer, desperate for a rebranding, decided to embrace its reputation as “The Browser You Loved to Hate” and ask The Onion‘s advisory team for ideas (one of which was this cute “Child of the 90′s” video). The project grew rapidly from there.

Onion Labs is still relatively new, but the group’s site features a series of funny spots for brands as disparate as Jack Links and 7-Eleven. They’ve also worked on social media campaigns like the #vacationitis project for Hilton Hotels and Resorts.

We can certainly see why the Onion Labs aesthetic appeals to so many brands–if you’re not comfortable making fun of yourself then you’re going to have trouble appealing to that crucial 18-30 demographic. Here’s one of the Lab’s commercials pitching Dove deodorant to men by making light of the fact that guys don’t really like to deal with their dry skin problems:

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The People’s Daily unambiguously describes itself as “the official newspaper of the Communist Party of China”. Based on that description and a few handy stereotypes, you might expect the rag to be a humorless collection of articles offering nothing but effusive praise for the nation and its single-party government—and you’d be right!

Today, however, we also note that the editors of the Daily seem to be missing a crucial snark detector. A quick glance at the site’s English landing page reveals a feature based on the recent Onion spoof naming North Korean Communist dictator-by-birth Kim Jong-un as “The Sexiest Man Alive”, reprinted with nary a hint of irony.

The best part about it? The editors didn’t just run the story—they added their own 55-page slideshow to highlight all the best things about their favorite ally/supreme leader/murderous despot.

Did they really not get the joke? The fact that they reprinted this ridiculous quote in full makes us wonder:

“With his devastatingly handsome, round face, his boyish charm, and his strong, sturdy frame, this Pyongyang-bred heartthrob is every woman’s dream come true. Blessed with an air of power that masks an unmistakable cute, cuddly side, Kim made this newspaper’s editorial board swoon with his impeccable fashion sense, chic short hairstyle, and, of course, that famous smile.”

And here’s a picture of him riding horseback, because that’s just the kind of thing sexy men do.