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Posts Tagged ‘The Root’

The Return On Jeff Bezos’ Investment In “The Washington Post” Could Be Huge

Jeff Bezos‘ purchase of The Washington Post reconfirms that the newspaper industry is hurting, that the media industry is still in a state of flux, and that no matter how digital content gets, we still have a soft spot for ink. A venerable, old school newspaper that was founded in 1877 was bought by someone who has made their fortune in e-commerce and the news took over Twitter, with “WaPo,” “Washington Post,” and “Jeff Bezos” all trending at some point in the past 24 hours. It truly shows how mixed up and tremendous the media is right now.

As with any change at a media outlet, we wait to see if there will be shifts in the newsroom. Publicists who pitch WaPo are likely preparing for any changes to their media relations strategy. And we can’t forget that there are other properties impacted by this sale. The Root, Slate, and a number of other newspapers and properties are being separated from their anchor, which could also affect their futures. Though we can’t forget that the anchor lost 44 percent of its operating revenue in the past six years.

Clearly, this deal gives The Washington Post the opportunity to not just hover on the edge of survival, but to actually thrive. For Bezos, the paper’s success would reap more than just monetary fortunes.

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Bring Your Client’s Voice to The Root

The RootRiding high on the groundswell of pride and honor felt among most members of the black community during President Obama‘s 2008 election, Harvard professor Henry Louis Gates, Jr. and Donald Graham, chairman of The Washington Post, partnered to launch The Root, an online publication covering the nation’s biggest news stories — with an African-American angle.

“The idea was to bring smart, thoughtful pieces that bring a black perspective to the news of the day and reflect the conversations that black people are having,” explained Lauren Williams,  deputy editor.

The online pub has over 1.5 million unique monthly visitors, a good thing for PR pros who are looking to land coverage for their clients. For pitching etiquette and editors’ contact info, read How To Pitch: The Root.

Sherry Yuan

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Targeting African-American Audiences Beyond Black History Month

Today on Essence.com, there’s a “Street Style” photo gallery from the “Celebrate Black HERstory” event.

On Clutch, they pose this question: “Do we still need Black leaders?”

On The Root, they’re talking about Bobby and Whitney.

And on HuffPost Black Voices, there’s a story about an organization, the Black and Missing Foundation that’s focused on locating “missing people of color.”

As Michelle Flowers Welch, CEO and founder of Flowers Communications Group said in our Women Leaders profile yesterday, there’s been a dramatic increase in outreach to multicultural audiences, including African-American consumers. The examples above show the wide variety of issues that outlets targeting African Americans are tackling. We talked with a few experts to find out about some of the other trends and hot topics that are of interest.

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Revolving Door: ‘Today’ turns 60, @SpinReviews, Top Media Pinners, and more

The January 6, 1964 cover

Today commemorates 60 years on the air. TVNewser went to the party last night.

The New York Times‘ public editor Arthur Brisbane was feeling the heat yesterday over his take on whether reporters should be “truth vigilantes.” A lot of people thought that was a dumb question so Brisbane has come back to reiterate that it is not. Jill Abramson has also responded.

A Ron Paul super PAC has written a press release calling for CNN‘s Dana Bash to be taken off the campaign beat. CNN replied: “The notion that Dana is anything but objective is preposterous.”

Spin magazine has launched @SpinReviews. [via Fishbowl NY]

Newsweek plans to recreate the magazine’s 1960s design in the March 19 issue to commemorate the season premiere of Mad Men. [via Ad Age]

Pinterest says Martha Stewart, Real Simple, and Better Homes & Gardens are top pinners. [via minOnline]

The Huffington Post has launched a Good News channel for inspiration stories. Jessica Prois, who also heads the Impact section, will edit the new channel.

Click through for more media changes.

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Newark Mayor Cory Booker Tops The Root 100

The Root has released its list of the 100 most influential African-Americans under the age of 45. The Root 100 includes a wide range of personalities including politicians, entertainers, and business execs.

“To identify and rank The Root 100, we developed a formula that defines influence as the marriage of reach and substance,” said Omar Wasow, contributing editor for The Root who devised the ranking formula. More detail about that is here. This is the first year that the list was ranked, but the third year for the list.

The top three names on the list are Newark’s Mayor Cory Booker; director/writer/actor Tyler Perry; and singer/songwriter John Legend.  Others on the list include power couple Jay Z (#4) and Beyoncé (#13); comedian and writer Baratunde Thurston (#30); and author Edwidge Dandicat (#88).

For the complete list, click here.

Revolving Door: Kindle Fire, The Root, Andy Rooney, and More

Photo: Mark Lennihan / AP

A slew of magazine publishers have signed on to Amazon’s new Kindle Fire device. Among the magazines that will appear on the tablet/”service” are Elle, Cosmopolitan, and GQ. Time Inc. still hasn’t signed on. The relationship between magazine publishers and Amazon could be as fraught as the one with Apple, GigaOm reports. But at $199, the Kindle Fire could set fire to tablet sales and consumption, Ad Age says. Kindle Fire will ship November 15.

ComScore has ranked The Washington Post‘s site The Root tops for African-American news for the past four months. The site has an average of 1.7 million unique monthly visitors and 13.5 million page views per month, according to The Root‘s press release.

TVNewser first reported on the end of Andy Rooney‘s regular 60 Minutes appearances a couple of days ago. CBS is now offering a “best of” page with a dozen entries from his 40 years with the network.

News Corp. investors want to see James Murdoch dropped from the company’s board. In other News Corp. news, “The Daily,” the company’s much-ballyhooed iPad-only publication is pulling in less than a quarter of the 500,000 readers Murdoch said it would have.

Lisa Belkin, a longtime New York Times writer, is heading to the Huffington Post. Belkin covered parenting issues, and wrote for the magazine and the Motherlode blog. Tim O’Brien, Peter Goodman, and Tom Zeller have also left for HuffPo recently.

Click through for more shifts in and around the media world.

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