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Posts Tagged ‘The Village Voice’

PR Win: Chobani Contains ‘Contaminated Yogurt’ Story

This morning brings a good example of a food brand nipping a potential PR disaster in the bud via social media: Greek-style yogurt giant Chobani had to recall all cups made at its Idaho plant due to mold contamination. Unfortunately, the company has received multiple reports of “bloated cups, odd-tasting yogurt, and, in some cases, gastrointestinal illness” over the past week.

The company tried to resolve the problem quietly before the FDA launched a review, then got out in front of the story by formally announcing a “voluntary recall” of all cups produced in Idaho during the period in question:

The brand’s social media response was quick, aggressive and personal.
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Broadway Publicist Makes Light of Typo in PR Win

We all know how important copy editing and fact-checking can be to PR departments; last week we ran a story about a single error that cost New York City’s MTA a quarter of a million dollars.

But sometimes little mistakes can turn into PR wins. Case in point: When Village Voice columnist and theater expert Michael Musto attended the play Vanya and Sonia and Masha and Spike, he noticed that the playbill incorrectly credited lead actress Sigourney Weaver with an Oscar for her role in the sci-fi classic Aliens.

After Musto posted the mistake on his Daily Musto blog, he received a perfectly phrased email apology from the show’s publicist Rick Miramontez, who works for top Broadway firm O&M Co. In explaining his error, Miramontez wrote:

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