When I first saw a tweet expressing disbelief that Taylor Swift had written an op-ed in The Wall Street Journal, I ignored it, thinking it was a mistake. But it turns out that yes, indeed, this story does exist.
As part of its 125th anniversary celebration, The WSJ included a column by singer/songwriter/everyone’s bestie during a break up, Taylor Swift. On its face, this is a stunt. The WSJ is considered stuffy and serious, usually not the place where you would see much about a country-pop music star, let alone a byline by one. But actually, it’s an inspired move that shines a light on the creative ways that you can present a brand to the world.