TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘The Wall Street Journal’

Seems Crazy, But Taylor Swift Was Actually a Good Choice for a WSJ Op-Ed

taylor swiftWhen I first saw a tweet expressing disbelief that Taylor Swift had written an op-ed in The Wall Street Journal, I ignored it, thinking it was a mistake. But it turns out that yes, indeed, this story does exist.

As part of its 125th anniversary celebration, The WSJ included a column by singer/songwriter/everyone’s bestie during a break up, Taylor Swift. On its face, this is a stunt. The WSJ is considered stuffy and serious, usually not the place where you would see much about a country-pop music star, let alone a byline by one. But actually, it’s an inspired move that shines a light on the creative ways that you can present a brand to the world.

Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now! 

New Wall Street Journal Blog ‘CMO Today’ Has the Marketing Industry Covered

Screen Shot 2014-03-24 at 2.34.22 PMToday The Wall Street Journal officially launchedCMO Today“, its new site for marketing/advertising news directed at marketing officers.

Suzanna VranicaWSJ’s chief advertising editor, will run the blog with the goal of “[defining] what matters and what doesn’t in the chaos of today’s marketing business.”

With a full-time staff of five, CMO Today (follow them on Twitter) will devote plenty of digital space to the ongoing merger between digital and traditional marketing.

Read more

HBO Drops Beats and Rhymes into Game of Thrones Promos

shutterstock_161631803

The sigil of House (Big) Boi

HBO wants more hip-hop heads and reggaeton lovers to watch Game of Thrones this season—and The Wall Street Journal is ON IT.

This Friday the network will drop a free mixtape featuring top rhymers ranging from Wale to Daddy Yankee, who riff on Seven Kingdoms themes in order to raise awareness of the show among more “multicultural” audiences (their word).

Unfortunately, Drake sat this one out; he was too busy firing his PR firm.

Read more

Samsung Claims Oscars Selfie Was ‘Organic,’ Also Has a Bridge to Sell You

You’d think Samsung would just accept its good luck and bask in all the attention that came with Ellen’s record-breaking Oscar tweet. But no story is complete without a little spin.

Amidst theories that Samsung directed Ellen to take the pic, a spokesperson told TechCrunch that said selfie was “A great surprise for everyone”, claiming that “…we were delighted to see Ellen organically incorporate the device into the selfie moment that had everyone talking.”

Just to get this straight: the company paid $20M to sponsor a show whose host just happened to use its newest product in the biggest stunt of the night? Note that Ellen also pulled an Oprah with the Galaxy yesterday:

You get a phone, and you get a phone, and Samsung gets…more free publicity?

Read more

Microsoft Might Just Be Done with Former Clinton Flack

When we searched Mark Penn‘s name yesterday on Bing, using our Surface tablets (psych!) and saw this headline we wondered, “Why would anyone want to fire this guy? His track record is just as spotless as his ethical record!” Remember the Wall Street Journal column he used to promote Burson-Marsteller while he was acting CEO? Good times.

Oh, and remember this 2008 gem? Thanks, Mark Penn!

Now why might Microsoft, according to the story broken by Re/code, be thinking about letting the guy go?

Read more

The WSJ Tells the Olds How to Work with Those Pesky Millennials

wsj

MIT researcher and aging specialist Joseph Coughlin has a bit more credibility than other Wall Street Journal “experts” like Morgan Fairchild and Suzanne Sommers, but a recent post in which he discusses the challenges of employing “the kids today” (and the very fact that someone titled it “A Survival Guide to Working with Millennials“) is a pretty good example of why this discussion grows so dull. Some “key takeaways”:

“…your younger colleagues…have grown up believing that productive interactions are online, on text and on video”

Because that couldn’t possibly be true.

“Just because there is not a rectangular table with you sitting at the head does not mean that work isn’t being done.”

We hear they make square tables now.

Read more

Chinese Investor Wants to Buy WSJ Now Because He’s ‘Very Good at Working with Jews’

w-nytimeschinese=10914

After failing in his attempt to buy The New York Times, China’s most awkward billionaire has now set his sights on The Wall Street Journal (and some bridge in California, too).

Chen Guangbiaodescribed by the South China Morning Post as a “recycling tycoon” who’s also one of the 400 richest people in the world’s largest country—really wanted to make the NYT his own before that “bid” was “undone by media attention.

He’s not done yet, though; he has some terrible quotes to entertain and amuse us all!

Read more

Walmart’s Chinese Donkey Meat Got a Little Too Foxy

Gross

In what may be 2014′s biggest revelation to date, we now know that the fox says “I’m not a donkey.”

Three things we learned from today’s Wall Street Journal story:

  • Walmart operates in China’s Shandong province
  • “Five spice” donkey meat is popular among customers in said province
  • Walmart will now pay approximately $8 to each person who bought that delicious product after testing revealed the presence of DNA from other animals (including foxes) in the meat

What else is there to know?

Read more

Please Stop Using the Word ‘Innovation’

shutterstock_71470159

Some wiseass may have proclaimed “selfie” the word of the year, but in the business world the clear winner is “innovation”. It’s not even close.

And to answer the obvious question posed in this Wall Street Journal headline: no, a chocolate peanut-butter Pop Tart is in no way “innovative”. We can think of a few alternate adjectives that might apply, though.

Read more

Beware the Twitter Bots

Does this look like a real person to you?

Screen Shot 2013-11-26 at 2.38.28 PM

It’s not. We checked.

We know of the Twitter “bot” phenomenon because someone at some organization has created some bots that automatically share headlines from certain blogs (one of which is ours).

It boosts our Twitter numbers on screen, but it’s also more than a little creepy.

Read more

NEXT PAGE >>