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Posts Tagged ‘things we don’t like’

6 Reasons Why You Shouldn’t Rely on Automated Pitching

HODOR!!!!

We have a confession to make, readers: we get the pitching challenge because we’ve done it ourselves. We know that many firms emphasize quantity over quality despite all evidence to the contrary, and we understand that the pressure to score press often overwhelms basic logic — especially when employers hand out performance bonuses.

So yes: mass pitching is part of the game.

However, we would like to take a moment to warn those about to send pitches to all 324 contacts on a given “oh sh*t we’re f*cked” mailing list: please stop for a moment and reconsider.

Here, from our perspective, are six good reasons why.

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Anonymous Messaging Services Continue to Send Terrible Pitches

This week, anonymous messaging service Leak — which is indistinguishable from Secret and Whisper in allowing people to take their private thoughts from the comment section directly to someone else’s phone — got a bit of attention in the tech press.

That attention was almost completely negative due to the company’s painfully creepy “I do not were panties today” pitch. Yet related startups have either not received the message or (more likely) received it all too eagerly.

Here’s an email that our colleague received this morning from “coworker”:

anonymous

Can you see us shaking our heads through the screen?

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Why Does PR Have Such a Big Turnover Problem?

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Today in Absolutely Not Breaking News: Last month Entrepreneur posted a good piece about how the PR/ad agency model is “ripe for disruption” as creative folks and resourceful managers figure out how to best serve clients outside the traditional framework. Two lines in particular stood out to us:

“Nobscot Corp. estimates voluntary and involuntary turnover reached more than 55 percent over the past 12 months.”

That is a large number. Also…

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No One Is Impressed by Your April Fools’ Stunt

Of all the groans you heard in the office today, approximately 40% were inspired by Google, which went all-out to develop a different April Fools’ campaign for every single person with a wi-fi connection.

Here’s the best one on a subject close to our hearts: the future of marketing measurement.

Now be honest: did your brand or client have a little stunt to promote?

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SELF Mag in Trouble for Mocking Cancer Survivor’s Tutu

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Magazines have to apologize too. Last week SELF landed itself in hot water thanks to what we’ll call overeager editorializing on the fashion front.

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Chipotle Comms Clarifies: Fear Not the ‘Guacpocalypse’

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Here’s a case in which a company’s PR might almost regret having to contradict a viral story.

A couple of days ago a post on ThinkProgress highlighted a section of Chipotle’s annual report to investors, which expressed concern over the potential effect of global climate change and subsequent extended droughts on the availability of avocados and other produce.

“…we may choose to temporarily suspend serving menu items, such as guacamole or one or more of our salsas, rather than paying the increased cost.”

The story went viral primarily due to the fact that it provided alternately bored/hungry/angry Americans with yet another excuse to scream at each other online. In other words, it was just another crappy, completely unproductive day in America’s political comment threads, which exist just to prove our theory that the human race might not be worth saving.

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Battle Rages Between Russia and Euromaidan on Social Media

On Friday Russian “president” Vladimir Putin proved that his big-deal New York Times op-ed scolding President Obama on Syria and arguing that all countries should go through the United Nations before declaring war should have included an “except when I do it” disclaimer.

As the conflict on the ground intensifies, with Russian troops closing the nation’s airports and effectively seizing the Crimean peninsula, a proxy communications battle between the pro-Europe Ukranian protestors and the Kremlin has begun.

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Man Sues New York Tech Firm for Sexual Harassment

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Today in Unfortunate Headlines news, a former account coordinator at a Manhattan tech PR firm has filed suit against his co-workers and his boss. The legal matter addressed in the suit is (alleged) sexual harassment and its dismissal by company executives.

Sound familiar?

We won’t go into too many details as you can read them in the complaint itself:

We’ll just say it looks like a bit of a mess.

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Chevron Says ‘Sorry About That Deadly Explosion’ with Some Free Pizza

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There Will NOT Be Pepperoni

The only two elements that go together more naturally than oil and fire are cheese and tomato sauce.

Given this fact, we can see why Chevron decided that the best way to reach out to a Pennsylvania community rocked by a series of explosions from one of its natural gas wells was to offer residents coupons for free pizza.

Yes, really. Check out the official letter after the jump.

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Sorry, New York Times: TaskRabbit Is a Poor Substitute for PR

Multi-what?Why Hire a PR Firm When There’s TaskRabbit?

Are you messing with us, New York Times Bits Blog headline? Surely you’re messing with us.

OK, so you did find one guy who uses TaskRabbit to promote both his new IT consulting startup and his own freelance skills (which include “furniture assembly” and “curtain installation”) “in lieu of public relations or marketing firms.”

We don’t mean to diss Mr. Olton Rensch, whose story is indeed compelling.

But A+B does not equal C in this case.

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