TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Tips and tools’

5 Reasons Why SEO Belongs in Your PR Toolbox

Toolbox

The aphorism “A good craftsman never blames his tools” holds true most of the time unless there is a PR professional that doesn’t understand which tools are actually in his or her toolbox.

As this industry evolves, we should always be on safari to find new and exotic contrivances to place at our clients’s disposal. They do count on us breaking out those utensils to give them hits, awareness, traffic — and to justify the occasional braggadocio.

Agencies are becoming more integrated every day, yet many PR types still lack the new plug-in SEO appliance. Honestly, there’s no excuse for that — and for this week’s #5Things, here are five reasons why SEO should be in every PR’s toolbox.

Read more

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

More Career Advice for Upcoming PR Professionals

PR block

As hot as PR may be right now (check out the growing gap between communicators and journalists), young professionals still face considerable challenges in navigating their way around the industry.

Last week we spoke to Courtney Lukitsch, principal and founder at Gotham Public Relations, to learn more about how she evaluates junior-level candidates. This week she shared more insights on what applicants need to know and the ways in which the industry will change in coming years.

PR is a rapidly changing business. What is your advice to those just coming on to the scene?

Do your research upfront. If you walk in cold and unprepared to an interview, a PR pro will smell it on you and disqualify you almost immediately.

It’s a confidence and intelligence game. Plus, at most firms, a candidate will be interviewed by different members no less than three times. This is true even at the junior level given team dynamics, but it’s even more crucial when interviewing for mid-level and higher jobs.

Read more

5 Things PR Pros Should Know About Blogging

blog-joke-1

We are asked many interesting questions here at PRNewser. Some of the questions are serious queries into the progression of our craft. Other thoughts come from those who read “Anonymous Tips” as “Confusing Jokes”. They are all okay with us.

One question I get quite a bit concerns breaking into blogging.

While it’s not a mystery, the act of blogging requires several things that most PR professionals already have at their disposal but may not be using correctly. You know, like the ability to write a diagrammed sentence. It’s no one’s fault, really, but it got me thinking about another ‘5 Things.’

So, here are the 5 things PR pros should know about blogging.

Read more

5 Facts PR Pros Should Know About Social Media

social-media-today

Yeah CNN. This isn’t breaking news either.

And yet, while everyone in public relations understands that social media is here to stay, it is still being fought by the old curmudgeons in the corner office. Why? Because it’s too newfangled for them to comprehend so it must be a passing fad.

Uh, not so much, boss person.

Nonetheless, there are still some facts about social media that escape even the most learned “guru,” “expert,” or “ninja.” And that was the muse for this helpful listicle: the 5 facts PR professionals should know about social media … but may not.

Enjoy.

Read more

5 Secrets Every PR Pro Should Know About Reporters

old reporter guy

For starters, they don’t all look like this because technicolor is a thing.

In the fabled world of public relations, it amazes — well, really, disheartens — me how few flacks take time to get to know reporters. Forget the national ones who are on everyone’s bucket list. I’m talking the general assignment reporter in their own backyard.

These are the people that can make or break your effectiveness as a PR professional and not once is there an attempt to humanize these folks. I should know. As I have shared a few times in this blog, I’m a proud hack-turned-flack. I have good friends in the media, and I suppose that is why I can understand the jitters when pitching a reporter who answers the phone (intentionally) like a brash horse’s patoot, “NEWS!”

For that, I offer this list for you: 5 secrets every PR pro should know about reporters. Enjoy and share with your team.

Read more

4 Tips for Writing Email Pitches That Reporters Will Read

shutterstock_87109075

In case you’re just a little bored with “how to pitch” stories…here’s another one!

Confession: we know how frustrating the process can be. We also know that being a good writer does not always make one a good pitcher.

Mattan Griffel, CEO of app launch service One Month Rails, wrote a great Medium piece on emails that busy people might actually read—and while he wasn’t specifically writing about pitches or addressing PRs, his points still apply.

We’ve adapted them after the jump.

Read more

Trouble Promoting Your Startup? Don’t Blame Your Agency

shutterstock_137747492Here’s a must-read for anyone in tech PR: Medium writer Amy Westervelt tells struggling startups that agencies and journalists are rarely to blame for their inability to dominate headlines. One question she gets far too often:

“Can we review and edit quotes before the piece is published?”

That quote alone tells us that the solution to the “blame PR” problem is to get to know a little better what it is, exactly, that your hacks and flacks do.

Click through for some choice quotes from Westervelt’s list:

Read more

Twitter Nixes New ‘Direct Messaging to Non-Followers’ Feature

Last month we asked whether PR should pitch journalists on Twitter with direct messages in response to a new feature that allowed users to DM others who don’t follow them. The question may be a little less relevant today as the service has apparently filed that one under “failed experiments.”

The post itself went up in September, and it doesn’t tell us a whole lot except that Twitter’s standard response to service questions is “talk to the press release.”

Read more

The Top 5 Ways to Get More Out of Google Search for PR

Google-search-tips-and-tricksWhelp, thanks to our fearless editor, it’s Google day. Here’s another in that line of topical opining:

The Interweb has become a cornucopia of websites, apps, blogs, Wikis and other things you pray your seven-year-old daughter never accidentally falls upon while typing “Barbie.” (A horrifying true story that has placed me on a nationwide manhunt. Oy vey!)

Anywho, while listicles on searching abound for geeks, dweebs, nerds, dorks, Trekkies and other people who adore “The Big Bang Theory” (me included), few of those search tip lists benefit the flack.

Sure, we try to click on images for “reverse search,” get a wildcard suggestion through Autocomplete (always a good party trick) or even use Google as a dictionary by typing “define: ANY WORD” (yeah, yeah, I’m the only one you AP lovers out there), but what search tips can actually benefit the PR profession other than rudimentary research?

Here are five, just for you flacks. Enjoy:

Read more

Worst Press Release of the Week? Oh Yeah.

shutterstock_78983230

“One customer, Bryce Stave of ___, TX says, ‘My wife and I are ecstatic with our new garage door opener.  We put the baby to bed and don’t have to worry about waking him up when we head out to the bar.’”

OK, but what about when you and the wife stumble in after a round or three…or ten? And how many had you downed before you gave us that gem of a quote?

Brace yourselves, dear readers: you will be shocked to learn that the great state of Texas does not count “Bryce Stave” as a resident.

Read more

NEXT PAGE >>