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Posts Tagged ‘Twitter’

Why Gwyneth Paltrow Is to Blame for Whisper’s Failure as a Media Source

whisperEarlier this summer, Whisper — the creepers app that allows people to send and receive meme-ified messages anonymously — wanted to become a viable news source.

The idea: if you have real, possibly unflattering news to share and don’t want to be outed by the soothsayers at TMZ, you post it on Whisper.

Also: a legitimate source is now some dude with a smartphone, a happy trigger-finger, and an axe to grind.

Then, came along Gwyneth Paltrow to ruin all the fun.  Read more

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The Real Top 14 PR Twits to Follow in 2014 (Part 3)

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There are numerous PR blogs on this World Wide Web, many of which we highly recommend you bookmark today. And although we pride ourselves on being the hottest tourist spot in the Mediabistro nation, we implore all PR professionals to get a bit more familiar with their industry.

Baffling fact: media lists are one thing, but for many PRs the only “who’s who” list that matters concerns people within their own agency.

And yet, there are many incredible people of note in this industry. That’s why we try to shine a light on the real motivators of media, purveyors of PR, and sultans of SEO. And now, after some due diligence (and ignoring our inbox for a few days), we have another list. In fact, it’s Part 3 of a series.

Get your bookmarks ready for the next 14 power players of PR on Twitter.

Read more

The Guardian Wonders Whether Twitter Will Grow Up to Be a ‘PR Platform’

twitter handJane Martinson of The Guardian wrote an interesting piece yesterday about the departure of Twitter’s head of news, Vivian Schiller. It’s really yet another attempt to answer the seemingly unanswerable question: can Twitter make money?

We were most taken, however, with the idea that Twitter has to choose between being a service for journalists or one for PR.

Martinson’s point is that most people simply don’t use the network very often — and those who do tend to work in media, politics or communications. She opines that Martinson left once she realized that her only real responsibility was to convince more reporters to tweet regularly, Dean Baquet be damned.

The idea is that, while Twitter is almost always the best source for breaking news in real-time, the eyeballs and ad dollars belong firmly in the Facebook camp.

Read more

Will New, ‘Private’ Networks Threaten the Social Media Establishment?

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The big story in social right now concerns privacy…or the lack thereof. As Twitter sues the U.S. government over data collection and Facebook announces plans to release an “anonymity” app, other networks have attempted to use the controversy to get attention.

Ello is the obvious one; brands, “influencers” and bored users making fun of the same have already begun joining the “ad-free” network. Snapchat still says it’s more private than its competitors despite admitting that those initial claims weren’t quite accurate and agreeing to “start a wide-ranging privacy program that will be independently monitored for 20 years.”

Then there’s Netropolitan, “the online country club for people with more money than time” (yes, that is a real tagline).

So: coveted headlines aside, can these upstarts really threaten the Twitter/Facebook monopoly?

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The New York Times Agrees: Shonda Rhimes Not An ‘Angry Black Woman’

shonda_rhimes2-620x412Here’s a topical reminder that words matter on the editorial side, too. Twitter blew up — as it tends to do — this weekend thanks to a New York Times profile of Scandal /Grey’s Anatomy creator Shonda Rhimes. Why? Here’s the lede by Alessandra Stanley:

“When Shonda Rhimes writes her autobiography, it should be called ‘How to Get Away With Being an Angry Black Woman.’”

Get that? She’s black, she’s angry, and yet she somehow manages to get away with it.

It’s not that Stanley wanted to insult anyone. In the next paragraph, she writes: ”Ms. Rhimes, who wrought Olivia Pope on ‘Scandal’ and Dr. Miranda Bailey on ‘Grey’s Anatomy,’ has done more to reset the image of African-American women on television than anyone since Oprah Winfrey.”

That point is settled. But Rhimes took issue with Stanley’s piece, and today NYT public editor Margaret Sullivan agreed.

Read more

CeeLo Leaves Twitter, Loses TV Show After Insensitive Rape Comments

CeeLo Green did not have a good weekend.

After pleading “no contest” to slipping ecstasy into a date’s drink, the singer took to Twitter to share his own completely despicable definition of sexual consent, saying, “People who have really been raped REMEMBER!!!”

Unless, you know, they were drugged. But don’t worry, he went on to address that technicality as well, exclaiming,”If someone is passed out they’re not even WITH you consciously! so WITH Implies consent.”

Oh, that’s how it works!

On Monday, Green attempted to back-peddle by allegedly tweeting the following semi-apologies, which read less like a mea-culpa and more like a celebration of avoiding jail time with a “sorry” to those who supported him sprinkled on top.

The whole I-don’t-condone-rape-thing seems like sort of an afterthought…

Read more

A Pumpkin Spice-Flavored Summer? The Too-Early Trend Making Us Crazy

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As has been made abundantly clear in previous posts about the pumpkin spice marketing craze, this PRNewser writer loves Fall. Like, really, really loves it. As a New Englander, there’s nothing more magical to me than a crisp October morning kissed by the scent of fresh apples, piles of leaves, and — yes — my mug of pumpkin spice tea. I’m a sucker for the Autumnal marketing madness and I’m not sorry. But though I may be a full-fledged Fall-ophile (is that a thing? I’m making it a thing), even I know there’s a time for nutmeg and Jack-O-Lanterns, and it is not — I repeat, NOT while the beaches are still crowded and kids are enjoying their last days of summer vacation.

We’ve been griping about the holiday creep for years when it comes to Christmas decorations lining store shelves before Halloween, and now, it seems, those pesky marketers have figured if they’re going to bulldoze Halloween for Christmas, why not just move the whole calender up a couple months and bulldoze summer with way-too-early Fall? I mean, the logic is undeniable.

We’ve been seeing Halloween candy in stores for a couple of weeks now; the seasonal Sam Adams currently being sold is Octoberfest; Starbucks is releasing its Pumpkin Spice Latte on August 25 (if you have a super secret passcode), and Twitter has even been aflutter over the potential introduction of Pumpkin Spice Oreos.

All way before we’ve even had our Labor Day barbeques. Read more

Joseph Gordon-Levitt Wins Positive Press for His Perfect Definition of Feminism

proxyThe word “feminism” can be a touchy one, especially given the wildly-varying definitions out there, and celebrities often seem particularly wary of stating their allegiance (or lack-thereof) to the concept. Actor Joseph Gordon-Levitt, however, has no such qualms.

In a recent interview with the Daily Beast that’s now gone viral, the star explained why he considers himself a feminist, and then went on to give the word one of the most clear, simple, and positive definitions we ever remember hearing.

Gordon-Levitt was asked:

I read that you consider yourself a “male feminist,” and you credit your parents who are educators and really taught you about the history of feminism. But nowadays, you have a lot of young stars coming out against being labeled a feminist.

His response (below) has both women and men singing his praises in multiple publications and all over social media: Read more

How Zelda Williams Will Change Twitter’s Troll Policy

A while back, we offered a ’5 Things‘ post about “How to exterminate Internet trolls.” Apparently, some of you didn’t get the memo because something really (expletive) awful happened to the grieving Zelda Williams, daughter of Robin Williams.

The tweet says it all. Thousands of others chimed in because those two aforementioned stains on humanity were sending Zelda pics of … her deceased father. Of course the photos were fake, but the claims were bad enough.

Twitter finally got the message and let the trolls know: “We’re coming for you.

Read more

STUDY: Social Media Is Winning PR War for Anti-Fracking Groups

Signs protesting the process of hydraulic fracturing, also known as fracking, are seen near the town of Calicoon Center, New YorkWe’ve written frequently about the PR war over hydraulic fracturing or “fracking” — anti-fracking and environmental groups VS. the energy companies that have adopted the controversial practice. Now, a recent study by Makovsky suggests that while both sides may be impassioned and dedicated to winning the debate, the war is being fought on two different battle grounds, and the side utilizing social media appears to be the side that’s winning.

The survey revealed that 57% of U.S. consumers believe that fracking is one of the three most important environmental issues today. Furthermore, 65% of respondents (71% in fracking cities) say they hear about the issue at least weekly, and 77% say they hear about it primarily from internet news sites and social media.

Now here’s the kicker: the study also found that the vast majority of social media mentions of the subject are coming from anti-fracking activists and groups. In fact, of the 1.3 million Twitter mentions of fracking from January through July 2014, anti-fracking activists generated 2000% more impressions than groups supportive of the practice. Let us spell that out again… two-thousand percent! Read more

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