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Posts Tagged ‘Twitter’

BREAKING: Justine Sacco Has ‘Really Suffered’ Since AIDS Tweet

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We at PRNewser often use the breaking news line as a joke, but this “no kidding” moment is really “news.”

Remember the unfortunate tweet above?

Justine Sacco, former chief communications officer of IAC (parent company of Tinder, Vimeo and OkCupid), prepared for a trip to Africa with some kitschy AIDS humor and lost her job as a result. Sure, she apologized and ended up back on the job market, but it’s safe to say her life changed.

Now she’s back…to help kick off a book tour. Read more

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Rolling Stone Revises Apology as Backlash Against its Handling of Rape Story Grows

A Note to Our Readers | Rolling StoneIn order to change the current culture and systems that allow colleges and universities to systematically fail victims of sexual assault in the name of self-preservation and rosier PR, many things must take place — not the least of which is the spreading of awareness of such egregious failures through deep-digging, responsible journalism. It’s for this reason that Rolling Stone‘s recent article “A Rape on Campus: A Brutal Assault and Struggle for Justice at UVA” was so explosive; it’s also the reason that the magazine’s bad-to-worse handling of the story has caused such a massive firestorm.

A few weeks after the magazine published its account of “Jackie’s” brutal assault by seven members of a UVA fraternity, some discrepancies in the details of the student’s story began to surface. In response, Rolling Stone posted a statement on Friday, signed by managing editor Will Dana, which admitted, “there now appear to be discrepancies in Jackie’s account,” and then added, “We have come to the conclusion that our trust in her was misplaced.”

This “apology” didn’t sit well with many readers, as it seemed, rather than taking responsibility for its own failure to fact-check, the magazine was effectively placing the blame squarely on the shoulders of a possible trauma victim. The backlash was swift, and many took to Twitter, using the hashtag #IStandWithJackie to call out the magazine, pointing out that trauma victims often misremember details, and that this didn’t necessarily mean her story was fundamentally untrue.


Rather than further apologizing for its tone-deaf apology, the magazine responded by quietly deleting its statement and publishing an updated version the next day. The new version explains the editorial choices in greater detail and puts the responsibility of fact-checking and well-rounded research back on its own plate. The statement reads in part: Read more

Daniel Graf’s Departure from Twitter May Cause Dark Cloud of PR for CEO

danielgrafinterview

Meet Daniel Graf.

The guy is kind of a big deal in the world tech. In this interview from Engadget last year, he was talking about his latest contribution to the Interweb and your phone — a little thing called Google Maps. In April, Daniel heard of this social media start up that was looking for a guy.

They call it Twitter.

From Google to Twitter, you would think he would happy at his gig. Yeah, he’s unemployed at the moment…by choice. What happened? Find out after the jump.

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Bill Cosby Breaks Silence to Thank Notable Defenders on Twitter

Bill Cosby Whoopi Jill Scott

(Photo Credit: Getty / Source: NYDailyNews.com)

More than twenty women have now accused Bill Cosby of sexual misbehavior. Yesterday one of those women filed the first lawsuit against the entertainer, but Cosby, 77, has been defiantly silent as the story snowballs.

His silence ended yesterday evening when two people he knows and adores did what no one else is willing to do at this point: they defended him.

The two people are Jill Scott (left) and Whoopi Goldberg (right). And in this odd world of virality, he did them a solid on Twitter.

Read more

Twitter CFO Doesn’t Understand How Twitter Works

Anthony Soto

(Source: Brian Ach/Getty Images) 

In most cases, the surest sign of excellent internal communications is a team’s ability to fully advocate for and support the brand in any situation.

Do people from Disney have a hard time discussing magic? Do employees of any sports team hesitate to talk up their players? No, because they are acolytes, brand champions and, perhaps, consumers of the Kool-Aid.

You’d think a company like Twitter — which is all about communications — would be on top of its own messaging efforts. But company CFO Anthony Noto made national news yesterday thanks to his seeming inability to figure out how the service’s direct messaging feature works.

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National Media Runs with Fake Lisa Bonet Tweet About Cosby

lisa-bonetRemember her?

For years, she was seen on posters in pre-pubescent boys’ school lockers. Lately, she may as well be seen on milk cartons because Lisa Bonet has not made much of an appearance beyond a guest spot on Portlandia and the whole “getting married to Khal Drogo” thing.

Of course, now that her former boss has encountered a wave of negative publicity, many people in the media are looking for a quote, a wink, even a shrug that may irrefutably deny or confirm the narrative. In fact, the media is so hungry for confirmation from the former Cosby Show crew that they might fail to focus on whether the “people” in question are real.

That’s exactly what happened this weekend.

Read more

The New York Times Experienced Premature Publication on Keystone XL

NYT BuildingThe New York Times just can’t catch a break.

The editors of the Old Grey Lady have serious sight problems, as noted with this unfortunate front page drama and this mistreated story. We aren’t sure if it’s the ghost of former executive editor Jill Abramson haunting the newsroom halls, but something is afoot. And much like one with no socks in a crusty pair of Toms, it stinks.

Enter into the fray the much-debated story about the Keystone XL pipeline. (For context, our fearless leader posted on the leak of Edelman’s “strategy” documents regarding a similar project from the same company, TransCanada).

Read more

Dave & Busters Can’t Even Do Racism Right on #TacoTuesday

dave-busters-taco-tuesdayFrom Del Taco to Rosa’s Cafe to Taco Bell, no one really knows the source — but #TacoTuesday is a thing known to kids (and parents looking for a quick bargain) across this great land of ours. It’s fun. It’s cheap. It’s even famous on ‘the Twitter,’ from what our  parents tell us.

Yesterday, a happening place known to Texans for sports, games, and fun called Dave & Busters (that has no business chiming in on a day known for such snackable TexMex goodness), decided to tweet on this most festive of occasions.

And did so in a slightly-racist-but-we-have-the-jokey-jokes fashion.

The tweet may have been deleted but the conversation is still visible to everyone — will someone in charge of social media at anywhere finally realize that this is not necessarily the job for a hipster with little to lose but a paycheck? Read more

Twitter Emphasizes User Numbers To Drive Traffic, Lure Investors

twitter bird1Twitter talked up the hundreds of millions of users it has at its first Analyst Day. Not just the “284 million active registered users” but the “500 million unique visitors,” what the company calls “logged out” users. CEO Dick Costolo said he wants Twitter to build “the largest daily audience in the world.” And CFO Anthony Noto said the goal is to “reach the largest daily audience in the world by connecting everyone to their world via our information sharing and distribution platform products and be one of the top revenue generating Internet companies in the world.”

So clearly, Twitter has tied these audience numbers very closely to financial success. And no doubt, Twitter’s ability to reach a vast audience is part of the appeal from a variety of angles — as a marketer, investor, entertainer, etc. But as PRs have learned from years of social media activity, numbers aren’t the only prominent factor.

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Dallas Cowboys Should Reconsider This London Social Media Strategy

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I am a proud Texan. I am also a (semi) proud Dallas Cowboys homer.

That said, Rich Dalrymple, legendary PR chieftain of the aforementioned football team, should really consider firing his entire social media team because digital campaigns are just not their thing.

This weekend, the Cowboys will “host” the Jacksonville Jaguars in London at the NFL’s international fun tour geared to broaden the horizons of the sport that stole England’s word. To celebrate the festivities across the pond, there needs to be a campaign, a party, a social media ballyhoo that will be seen stateside without question.

Whelp, touchdown!

Read more

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