…even if it’s sponsored
Yesterday we posted on a Contently survey finding that sponsored content (NOT general “content marketing”) usually elicits groans, irritation and a feeling of being “deceived” among average readers. The survey even found that such material often damages the credibility of the pubs in which it appears.
And yet, one of the hottest viral content sites on the Internet now claims that its sponsored posts drive more traffic than editorial.
You won’t BELIEVE what happens after the jump…