We’ve written recently about how much entertainment PR has changed because of the Internet. But it’s not just digital channels prompting these dramatic changes.
George Clooney, his fiancée and her family became the center of a tabloid story published in The Daily Mail that alleged the mother of Amal Alamuddin was so unhappy with her daughter’s choice for a husband that she’s joking about traditions in the Druze religion that would result in the death of the bride.
These days, when a celebrity wants to refute a rumor, they tend to take to a Facebook page or a Twitter account. In this case, Clooney went straight to traditional media with a full column. USA Today is online, but it’s the colorful newspaper that appears at your hotel room door that we probably most associate with the title.
That Clooney chose that paper to publish his column is certainly a big get for them. But it also speaks to the ways in which the relationship between celebrities and the media continues to change.