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Posts Tagged ‘USA Today’

George Clooney Uses the Media to Respond to the Lies in the Media

george clooneyWe’ve written recently about how much entertainment PR has changed because of the Internet. But it’s not just digital channels prompting these dramatic changes.

George Clooney, his fiancée and her family became the center of a tabloid story published in The Daily Mail that alleged the mother of Amal Alamuddin was so unhappy with her daughter’s choice for a husband that she’s joking about traditions in the Druze religion that would result in the death of the bride.

These days, when a celebrity wants to refute a rumor, they tend to take to a Facebook page or a Twitter account. In this case, Clooney went straight to traditional media with a full column. USA Today is online, but it’s the colorful newspaper that appears at your hotel room door that we probably most associate with the title.

That Clooney chose that paper to publish his column is certainly a big get for them. But it also speaks to the ways in which the relationship between celebrities and the media continues to change.

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Michael Sam’s Publicist Shares Lessons Learned from His Coming Out Story

NCAA Football: Missouri at Indiana

We think you’ll agree that Fifteen Minutes PR chief and Reputation.com vice chairman Howard Bragman scored one of 2014′s biggest PR wins to date by breaking and managing the Michael Sam story.

He also happens to be a LinkedIn “influencer” who shared his lessons learned in a post earlier today. His key point: coming out is less about making news than “owning your truth”—which sounds like a great message management tagline.

So what are his universal PR lessons?

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Ralph Lauren’s Team USA ‘Uniform’ Launch Confuses, Angers Internet

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Come on now, The Sporting News. Was the Ralph Lauren getup revealed on TODAY really so bad?

On the one hand, the brand was smart enough not to repeat 2012′s Made in China PR failure.

On the other hand, we’ll offer you these reactions in summary:

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The NFL Creates Its Own Narrative

So that was a good game last night, huh? Kind of a shame that people are talking about Richard Sherman‘s screaming match with Erin Andrews rather than, say, the 49ers’ dramatic final run, stopped at the last minute by Sherman’s own end-zone interception.

When we saw this clip of defeated San Francisco coach Jim Harbaugh quoting Ernest Hemingway, we thought of an older post on the Patriots’ Bill Belichick and his “keep it boring” approach to message management.

Belichcik coaches his players to stick to the script, win or lose, but something tells us certain coaches, and the league in general, enjoy this sort of drama. From USA Today:

“It’s been a long time since Super Bowl week has had a villain. Richard Sherman is going to be all too happy to play that role.”

Sports and politics: how different are they, really?

(H/T USA Today)

Facebook Sued for Faking It and Liking It

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Meet Anthony Ditirro

He has filed a huge lawsuit because (in his opinion) Facebook posted a “sponsored story” that showed him endorsing USA Today, even though he claims never to have visited USA Today’s website or liked it on Facebook. Big deal, right? You may as well as made fun of Ditirro’s mother because dude went off.

Ditirro filed a class-action suit against Facebook under the assumption that if it happened to him, many others may have been created to “fake it,” although no one else has stepped forward yet.  And there’s more…

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USA Today and the Art of Citing Sources

The great Romensko writes about a small kerfuffle involving Scott Bateman (known as @Disalmanacarian), the esteemed USA Today and a little known act of plagiarism. But wait, we have pictures:

A tale of two weather maps, and evidently, USA Today’s graphics team were snowed in by the dreaded Polar Vortex, so they “borrowed” this map. These meteorological twinkies caused quite the fracas via social media, which caused David Callaway, USA Today’s editor-in-chief to chime in. After the jump, read that and a few other notes…

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Study: Young Folks Love to Travel (and Complain About Your Travel Clients)

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Here are some alternately encouraging/frustrating results from the latest Harris Interactive poll on the behavior of those pesky Millennials: they travel a lot and they’re not afraid to spend money, but they’re also far more likely to share their disapproval of less-than-satisfactory hospitality experiences with the rest of the world.

The basic findings:

  • Professionals 30 and under travel significantly more—for both business and pleasure—than their older counterparts. They’re much more likely to turn business trips into personal vacations.
  • While traveling, they spend money freely: 42% of the “Millennial” contingent say they would use company funds to buy “a fancy meal” and 32% said they’d spring for room service.
  • Yet they’re quick to warn the public about bad service: 26% said they’d posted at least one negative review online over the past year.

So they’re liberal with their definition of “business expenses”, but they’re very critical of the service they receive.

You’re probably aware of this, but most travel brands have begun creating campaigns aimed specifically at this demographic: USA Today names Marriott‘s “Travel Brilliantly“, but expect more campaigns that emphasize quality of experience over price point to appear on mobile and social platforms.

Also: those negative reviews will just keep coming. So…yay?

Should Washington’s Football Team Continue Using the Name ‘Redskins?’

Finally, a sports controversy that has nothing to do with steroids, gambling or murder!

The debate over the Washington Redskins‘ name and its relationship to the Native American community has been with us for a while, so here’s what happened this summer:

  • Team owner Dan Snyder said he’ll “never” even consider changing the name
  • NFL spokesman Brian McCarthy told NBC that “The name from its origin has always intended to be positive and has always been used by the team in a highly respectful manner”
  • Upstate New York tribe Oneida Nation launched a radio ad campaign that will pressure the team to change the name throughout the season
  • A group of Native Americans filed suit looking to strip the team of federal trademark rights to the name
  • Former Raiders CEO Amy Trask wrote that it is “unacceptable to use a derogatory term when referring to any person or any group of people; and the word Redskins has been widely used throughout our history as a derogatory slur”
  • “Full-blooded American Inuit chief” Stephen Dodson “reached out“ to tell the team that he’s “honored” by the name and that others can’t claim to speak for the entire NA community

Should Aspiring PR and Marketing Pros Major in Social Media?

Every budding PR/marketing professional aims to master social media, both technically and strategically. But is it really time for social to go academic?

It’s probably too late to ask that question: two schools now offer MBAs in social media, and they certainly won’t be the last.

Southern New Hampshire University‘s Social Media Marketing MBA program promises to help aspiring marketers “embrace the revolution” while students who receive an MBA in Social Media Management from New York’s Excelsior College will be able to “get a head start in a fast-growing sector that’s bursting with opportunities” after finishing a program ”designed with direct input from industry experts.”

Hmm.

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What A-Rod Should (But Probably Won’t) Do

Today in Ridiculously Overpaid Athletes Are People Too news, New York Yankees third baseman Alex Rodriguez is the latest beefed-up domino to fall in baseball’s ongoing steroid scandal. MLB commissioner Bud Selig decided to make an example of “Captain Rodriguez” with the longest suspension in the history of America’s Pastime.

The MLB Players Association appealed the decision on behalf of A-Rod, who is the only one of the 13 accused players to fight his suspension. Quite telling that the other 12 immediately ‘fessed up, isn’t it? The ensuing legal back-and-forth ensures that he will be able to wear a Yankees uniform for the rest of the season (which won’t last very long, considering the Bronx Bombers’ current 56-55 record).

PR to the rescue! According to The USA Today, Berk Communications President and “A-Fraud” publicist Ron Berkowitz posted a since-deleted tweet on Tuesday that read a little, shall we say, combative.

Hello Chicago!!! Lets do this!!! #fighting

—   Ron Berkowitz (@ronberk1) August 5, 2013

What was that all about? Well, in what one reporter called “an exceptional lack of self awareness,” A-Rod told the media “I’m fighting for my life,” strongly implying that Major League Baseball has it in for him. Poor guy.

So what will he do? And what should he do?

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