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Posts Tagged ‘Viagra’

Viagra Becomes a Player in the Online Pharma Game

Viagra has had enough of counterfeit drugs stock blocking its game. Pfizer Inc., the maker of the little blue pill, is making a revolutionary move in the pharmaceutical industry by allowing customers to purchase Viagra pills online via the brand’s website.

This is an effort to curb the illegal and potentially dangerous sales of counterfeit pills claiming to be Viagra, or to be as effective as Viagra. These counterfeits have ruled the digital space with relative impunity and so Pfizer has decided to compete with these cheaper knock-offs on their own turf.

Though the digital transaction will still require an authorized prescription from a doctor, more reserved customers will be spared awkward conversations with their pharmacists—Hi Joe, so got any big plans this weekend?—when procuring the drug.

The public has grown comfortable with purchasing just about anything online, especially if it can save money in a struggling economy. So Viagra, which has lost billions to counterfeiters and claims to be the most counterfeited drug on the planet, must create a powerful digital footprint with its new sales and distribution strategy.

Business is all about supply and demand, and in this public relations contest between Viagra and fraudulent purveyors, we’re guessing trusted brand recognition will prevail over dubious price points with customers. Men are willing to cut financial corners when it comes to many things in their lives, but this isn’t one of them.

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Is PRWeb Just Spamming the Whole Internet Now?

Spam adYesterday we ran a cautionary tale about how some shady stock trader fooled almost everyone on the Internet (and made a bunch of easy money) by penning a PRWeb release about a non-existent Google acquisition and manipulating stock prices for a couple of hours. In asking the Big Questions, we wondered whether readers place too much faith in digital press releases and how much we should blame PRWeb itself for the mixup.

Last night, the SearchEngineLand blog followed up, exploring the issue with relish in a post titled “How PRWeb Helps Distribute Crap Into Google & News Sites”. Fun!

We’re not out to besmirch the Vocus/PRWeb brand: We’ve used it, and we’re fairly sure the vast majority of our readers have too. But blogger Danny Sullivan wonders whether PRWeb truly has the power to review all press releases and ensure their “integrity”, and we share his skeptical curiosity.

Of course, distribution is the service’s key selling point—for a one-time fee, reps can ensure that their releases will appear on a wide range of sites both mainstream and obscure/legally dubious. We’ll say this, though: The fact that official “press releases” hyping “Lowest Price Viagra” from “LICENSED and LEGAL European online pharmacy” moved through PRWeb’s filter intact and ended up on the websites of otherwise respectable “distributor” publications like The Houston Chronicle may tell you something about the intensity of the organization’s fact-checking process.

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