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Posts Tagged ‘Vocus’

Cision Acquires Gorkana

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You’ve probably already heard via every industry pub this morning that Cision, which announced its merger with Vocus back in June and told us this month that its new headquarters will be in Chicago, has acquired Gorkana via its parent company Discovery Group Holdings.

The most important things we know about Gorkana are that they interview cool people in the industry and that their employees are nice enough to attend our ad blog parties (and talk to us when no one else will).

Discovery Group clearly wants to be your one-stop shop for PR tech. So what does the company’s acquisition of “a top U.K.-based media intelligence and data insights service provider” mean to PR professionals?

Cision CEO Peter Granat will give us more information on the company’s current status in an interview next week; for now, he has some details on the aquisition.

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Cision, Vocus Merge to Sweet Home Chicago

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Back in June, our fearless leader Patrick Coffee had a nice conversation with someone you really need to knowPeter Granat, who is the new CEO of the now-merged Vocus and Cision media database software organizations.

Yes, kids, it’s official.

All the technology you love and the customer service you might not is now part of one big happy, unified family. And just like the Brady Bunch, they all have to live under one roof: One Prudential Plaza on East Randolph in Chi City. Movin’ on up, anyone?

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Peter Himler on The Future of Measurement

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In case you missed it, the newly united Cision/Vocus is hosting a big event in New York next week to discuss the topic that won’t go away: measurement.

Earlier this week we asked friend of the site Rebekah Iliff, CSO at AirPR, for her opinions on the future of the practice.

Today we have another take on the same topic from veteran Peter Himler: blogger, influencer, industry veteran, Balthazar fan and founder of Flatiron Communications.

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Q&A: Is the Future of PR Measurement Already Here?

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In case you weren’t aware, measurement will only grow more important in our industry moving forward.

In case you also weren’t aware, next week will be Measurement Week 2014 in our fair New York City thanks to a PR soiree hosted by Cision/Vocus that will include a slew of marquee names.

Leading up to the event, we spoke to two of the featured speakers to get their takes on the state of measurement: where it is now and where it needs to go.

First up is friend of the site and AirPR chief strategy officer Rebekah Iliff (follow her on Twitter; she’s quite good).

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What You Need to Know About the Pending Vocus/Cision Merger

CisionVocusIf you are a tech-savvy communications professional, you may have been slightly surprised by yesterday’s news that two of the industry’s top providers of cloud-based software would soon join forces.

Private equity firm CTGR Canyon Holdings broke the news of its plans to bring Cision and Vocus together yesterday in a release that promised “new software tools, content and services that help organizations of all sizes to enhance their performance.”

You may recall that this news follows April reports regarding unsuccessful attempts by Meltwater to acquire a majority stake in Cision.

This afternoon we spoke to Peter Granat, the now-former Cision AB CEO who will serve as chief of Vocus and president of the related Canyon affiliate, to get some additional insights into the deal and what it means for you.

Granat’s quotes after the jump.

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5 Most Important Findings from Vocus ‘State of the Media’ Survey

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Last week the integrated marketing software brand Vocus released its annual “state of the media” report, created by surveying hundreds of active journalists.

We found some of the report’s conclusions worth sharing, and Vocus CMO You Mon Tsang answered our questions about what they mean for PR after the jump.

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Public Relations Professionals Pissed Off the New York Times ‘Haggler’

The HagglerWay to go flacks who consistently give this profession a black eye, a bloody nose, a fat lip and a sweet wedgie. You all did it again—except to the wrong dude. This time, your unscrupulous actions of writing eight-paragraph pitches, conducting inane topical outreach and making badgering phone calls have incensed the great ‘Haggler’ of the New York Times. 

To those not in-the-know (and by the looks of this story, that’s several of you), meet David Segal.

He is much more than the consumer advocate reporter known as “The Haggler.” He is a Pulitzer prize-winning reporter who deserves much better than what he reports here, in an article entitled “Swatting at a Swarm of Public Relations Spam.” As I said, way to go.

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More on Vocus’ New PRWeb Social/Search ‘Enhancements’

This week Vocus announced new updates to its PRWeb service, so we’ll take a minute to review. After adding security measures to prevent fraudulent press releases, the company made some tweaks to its product in the interest of more fully “integrating” social and search into the press release experience. A recent study finding that people spend “27 percent of their time on social media, in contrast to about 3 percent spent on news sites” re-emphasizes the importance of making every release as social and sharable as possible.

Here are images provided by Vocus:

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Peter Shankman on His New Book: Why ‘Niceness’ Is the Best PR Strategy

Author Peter ShankmanYou may know Peter Shankman for his work as a commentor, strategic advisor and author of books like Can We Do That?!, an overview of crazy PR stunts that actually worked.

Shankman’s new book Nice Companies Finish First (which hits stores today!) is a little different. Its thesis holds that the big secret behind some of the most successful brands around is a decision to simply be nice or unexpectedly generous to customers on a regular basis. We spoke with him last week to figure out why:

Where did you find the inspiration for your new book?

Well, when I sold my previous venture HARO (the publicity service Help a Reporter Out) to Vocus, I realized that they were really buying my audience. I’d spent four years cultivating and building that audience and I really felt like every member of HARO was a friend, so I wasn’t going to sell it just anybody. I chose Vocus because they were our largest advertiser and, since I wrote all the ads, I believed that they understood that level of respect I had for my audience, and the level of trust my audience put into me. I knew they wouldn’t violate that.

And this realization led you to the subject of “niceness”?

Yes. I started doing research into companies and how they behave in order to see whether companies who treat their customers and investors nicely make more money. I found it to be true — companies that are doing “the little things” a little better than everyone else almost always fare better.

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3 Ways Facebook Hashtags Could Help Brands

The latest rumored change in the Facebook model is hashtags. The company hasn’t confirmed it yet, but most observers expect a hashtag option nearly identical to the one we all overuse so often on Twitter to launch in the near future. Marketers and PR pros are pretty excited about the potential change, and we spoke to Stacey Acevero, social media manager at Vocus, to figure out why.

While Acevero hesitates to call what may or may not happen a “social network war”, it’s pretty clear that Facebook is looking for new ways to make bank — and that its redesign could make the whole experience less frustrating for brands and social managers. Here’s her take on the three possible benefits of the Facebook hashtag function:

1. Makes all of Facebook more searchable: Not only would it make your brand’s own original content easier to find for users who don’t “like” the brand, it would also make the act of conducting market research on Facebook by subject or keyword a whole lot easier.

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