You’ve probably already heard via every industry pub this morning that Cision, which announced its merger with Vocus back in June and told us this month that its new headquarters will be in Chicago, has acquired Gorkana via its parent company Discovery Group Holdings.
The most important things we know about Gorkana are that they interview cool people in the industry and that their employees are nice enough to attend our ad blog parties (and talk to us when no one else will).
Discovery Group clearly wants to be your one-stop shop for PR tech. So what does the company’s acquisition of “a top U.K.-based media intelligence and data insights service provider” mean to PR professionals?
Cision CEO Peter Granat will give us more information on the company’s current status in an interview next week; for now, he has some details on the aquisition.