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Posts Tagged ‘Volkswagen’

Brilliant Volkswagen PSA Proves to Theater Full of People Why Texting and Driving Kills

Think you’re the exception to the rule and you can just check one text really quickly while driving and not miss a beat or put lives at risk? A few people in this Hong Kong movie theater probably thought so, too — that is, until this happened:

Mobile use is now the leading cause of death behind the wheel, and while most of us “know” that, it seems to be a difficult message to hammer home in PSAs. We’ve seen many heart-wrenching spots featuring loved ones of those killed in texting-related accidents, but no matter how true or deeply moving those ads are, they are still happening to other people.

Apparently recognizing this challenge, Volkswagen, in partnership with Ogilvy Beijing, came up with a way to make their PSA happen to the audience, rather than just play out in front of them. The (above) result is shocking, powerful and completely unforgettable. We imagine every person in that theater will think twice before checking a text while driving.

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

2014′s 10 Least Engaging Brands

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Who’s having a great 2014 so far? Airbnb, Snapchat and even—dare we say it—Facebook are doing pretty well. But what about the other side of the brand equation?

Customer loyalty consultancy Brand Keys and reporter Truman Lewis of Consumer Affairs recently published a list of 2014′s least engaging brands, which we reviewed to try and figure out why these companies are having a bad year.

Brand Keys president Robert Passikoff says the market itself often provides the best evidence of consumers’ brand assessments, and these brands’ recent performances just don’t measure up.

The bottom ten, from worst to least bad, after the jump.

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Love Dogs? So Does Volkswagen!

We’ll take a break from bemoaning our lack of a puppy to go over Volkswagen‘s new canine-friendly campaign, which is a good example of a “saturate all media” strategy:

It’s not just a cute TV spot: it’s a social campaign based on a classic strategy that never fails: send us pictures of your dogs and tell us why they are the best dogs ever.

The hashtag #woofwagen is brilliant, and fans have already started submitting their own pictures:

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Volkswagen Takes on ‘Take on Me’

You may have already seen Deutsch LA‘s new Volkswagen spot, which rightly earned “ad of the week” status, but it’s hump day and we love fun clips so here you go:

Yes, this spot makes us feel old. But despite the fact that Ad Week calls its source material “semi-obscure”, we’re fairly sure that anyone who has ever visited one of our nation’s many fine karaoke establishments will appreciate it as soon as they hear that first synthesizer riff…

‘Apple’ and ‘Volkswagen’ Unveil the ‘iBeetle’. Yes, Really.

So…it seems the iBeetle is a thing.

While a car featuring Apple-compatible features is nothing new, the Volkswagen iBeetle takes that integration to an entirely new level, working with your iPhone to allow both the car and the device to do things never before possible.

Because if there’s one thing drivers need, it’s more tech-related distractions!

Thanks to a docking station, drivers will be able to use their iPhone for navigation, hands-free calling, and listening to their favorite iTunes playlist. Also, a special Volkswagen app available through the App Store will include extra dashboard extensions and access to Spotify, social networks like Facebook, and the iPhone’s camera (so you can take a picture of the cliff you’re about to drive off while updating your Facebook status and rocking out to Justin Bieber).

The car even looks like an Apple product with its silvery color, sleek design, and chrome trim, so Mac enthusiasts who have always wanted to crawl inside their McBooks and live there will be able to make that dream a reality in the near future. The iBeetle will be abailable in two different models sometime in early 2014, and if you just can’t wait that long, you can pre-order the car in October 2013.

 

Damage Control in China: Bow Down Before Your Leaders!

PR in China: it’s a brave new world! Yet, despite all the talk of a dirty “black PR” industry and the impressive propaganda powers of a one-party government, damage control campaigns in the People’s Republic seem to be very simple. Based on the recent PR fails and recoveries of Western brands like Apple, KFC and Volkswagen, a big “yes sir” apology seems to be the way to go.

This issue is very relevant because, as the economy grows more global by the hour, every company that doesn’t sell artisanal pickles in Williamsburg, Brooklyn wants to build a strong reputation in China.

Here’s the backstory:

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Top 10 Social Media Moments of Super Bowl XLVII

You’ve heard the news: Super Bowl 47 was all about social. While the TV ratings for last night’s game were higher than the year before, the audience’s social activity/engagement numbers more than doubled. The “Brand Bowl” confirmed something we already knew: social now plays a bigger role in the marketing/advertising/PR equation than ever before–and its influence will surely continue to grow.

Need evidence? Here are our 10 favorite social media moments from last night’s big game.

1. Oreo’s on-the-fly branding spot: Is it obvious? Yes. But there’s a reason people are still flipping out over Oreo and 360i‘s incredible acts of branding.

2. Budweiser‘s “Name that Clydesdale” campaign: This one was a slow burn strategy win. Bud was very wise to start the hype early by leaking videos and encouraging fans to get involved.

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Coca-Cola Insists Its Arab ‘Camel Jockey’ Ad Isn’t Racist

Earlier today we asked whether the new practice of releasing Super Bowl ad spots before the big game was a good PR move. Now further developments make the question seem even more relevant: multiple brands have already attracted accusations of racism based on these teasers.

First Volkswagen faced a racial insensitivity backlash for its “painfully white dude speaks with Jamaican accent, mon” spot:

Now Coke faces the same sort of outrage over its Mad Max-style “crazy desert race” ad, which happens to include some unfortunate footage of a stereotypical Arab man pulling a camel.

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VW Beetle, Meet Great White Shark

The Discovery Channel and Volkswagen got creative this year to promote the 25th anniversary of the ever-popular “Shark Week“: They enlisted engineers to create a framework model of the famous VW Beetle that doubles as a shark cage, allowing divers to literally drive along the ocean floor and check out the great white action above (while keeping an eye out for those pesky bottomless crevasses).

This unique meeting of a classic car and America’s favorite saltwater predator has been in the works for a while, with Discovery gradually releasing a series of teaser shorts. But the first official video is worth a glance:

Looks like another win for Deutsch LA, an agency that can seemingly do no wrong.

Men Like Manly Cars, Women Like Little Cute Ones

Men and women go for very different kinds of rides. A TrueCar.com study of new car sales for 2011 showed a female affinity for the cute, fuel-efficient MINI, and other small import cars, while men continue to buy trucks, SUVs, and Ferraris in disproportionate numbers.

The matter-of-factly titled study, “Men Prefer Flashy or Brawny Vehicles; Women Prefer Import Brands and Smaller Vehicles,” really shows the gender appeal of car models.

For example, who is buying Porsche 911s? Almost all dudes.

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