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Posts Tagged ‘Walgreens’

10 of the Best Brands on Vine

Twitter’s Vine short video sharing service is the new thing. You’ve probably heard of it–you may have even seen what was supposed to be the world’s first Vine press release. And you’re going to keep hearing about it, because six-second video loops are quick, impressionistic and perfect for our social media age.

Laugh if you must, but some brands have already proven this newest buzzy toy to be a worthy tool for spreading the (branded) message around social media. We searched the Internet high and low to find some examples of brands using Vine to get their names out there in creative ways–along with a couple that don’t quite make the cut.

1. General Electric: We don’t even care whether GE’s “six second science” series directly promotes the company’s products. It is awesome.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

Adventures in Marketing: CVS Can’t Say ‘Vibrator’ Without Giggling

Some quick background info: When it comes to pharmacies (at least in the northeast), people seem to be either Walgreens people or CVS people. My mother and I are loyal members of the latter group, and share a CVS card (the membership card that allows customers to receive discounts and build rewards as they shop). Because my tech-challenged mom doesn’t have an e-mail address, I get all of the promotional emails and coupons (addressed to her) in my own inbox.

Yesterday, I woke up to an email offering me (well, my mom) 20% off everything at CVS’s online store. The subject line of the email read: “20% Off Everything. Even the hush-hush stuff.” At first, I assumed that meant things like tampons or adult diapers–things no one waves in the air with pride and might be more comfortable receiving via snail mail. But then I opened the email and saw the accompanying picture of a young woman who looked much more like she was getting away with something a little naughty than dealing with a leaky bladder.

The caption read, “If it makes you blush, we’ll ship it to you hush-hush.”

And then, through my still-groggy morning fog, it hit me – are they trying to entice me into their online sale by promising the discreet delivery of a…um… personal pleasure device? And then, finally, the traumatic realization that this email was not addressed to me washed over me. “OMG, they’re trying to sell a vibrator to my mom.

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Spin the Agencies of Record

Walgreens has chosen Encompass Events, a division of Encompass Media Group, for its national “Walk with Walgreens” program, which encourages people to stay healthy by walking. To start, the firm will work on the launch event, taking place April 6 at the Walgreens flagship in Times Square. It will begin with a press conference and continue with an “inaugural walk” led by a marching band, Alison Sweeney, host of NBC’s The Biggest Loser, and others. The program is also part of Walgreens’ Go Healthy: NY program. A 12-episode television show produced by Encompass Media Group along with NBC New York and Union Square Agency will debut on April 27.

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World AIDS Day Initiatives and Activities

Today is World AIDS Day, and as promised, the Twitter feeds of celebs like Alicia Keys (we won’t mention K.K.) have gone silent to raise $1 million to help those suffering from the impact of the disease.

Also in honor of today, Elton John is guest editor of The Independent; Walgreens is launching its collaboration with the organization Greater than AIDS to increase awareness about the disease and offer in-store services such as HIV testing; and Hairdressers Against AIDS kicks off in the U.S. L’Oréal and the United Nations Educational, Scientific and Cultural Organization (UNESCO) joined forces to encourage hairdressers to use that one-on-one time in the salon as a starting point for a conversation about the disease.

The NBA has also partnered with Greater Than AIDS, with a PSA attached above.

Please use the comments section to share any other initiatives or activities happening today.

Amazon Kindle Jumps 216 Spots on NBCU Index

Amazon‘s Kindle has jumped more than 200 spots on the Women at NBCU monthly brand index, which measures the brands most important to women. The October data puts the Kindle at number 170, a huge leap from its previous spot at number 386. The move coincides with the brand’s October campaign, “Buy Once, Read Everywhere,” which introduces new Kindle features. Click the video above for the campaign ad.

Also notable, was Verizon‘s move to number three, attributed to its campaign for the iPad, which became available at Verizon stores last month. AT&T also moved up a spot to number seven because of iPad availability. Taking the top two spots are Walmart and Target, respectively.

Finally, cause marketing made an impact with Hershey’s (which also experienced a Halloween jolt), Toys’ R’ Us, and Walgreens all moving up in a month where they had donations and other charitable programs.