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Posts Tagged ‘Walmart’

Retailers’ Mobile Products Get Smarter

Lowe's Iris System Final“Smart is becoming the synonym for connected, and data is the new currency. There’s a shift towards digital data and having products doing things on our behalf. We’re moving towards a post smartphone era of having 50 billion connected devices, where siloed data streams will be combined for a seamless customer experience”, said Shawn DuBravac, chief economist and senior director of research for the CEA, Consumer Electronics Association, and author of the book Digital Destiny.

DuBravac was speaking at ANA/Association of National AdvertisersMobile First, Mobile Everywhere Conference recently in New York. “Approximately 65% of mobile use now is non-communication, such as shopping”, he added. Presenters from retail giants Walmart and Lowe’s discussed how their brands are keeping up with homeowners’ and shoppers’ growing mobile demands.

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Walmart Wants To Put An End To #WalmartFights With New Black Friday Strategy

Walmart has launched a “New Black Friday” with the mission of ending the incidents of over-the-top and violent shopping behavior on that most important of shopping days.

Customers have proven that if retailers are willing to open for business with doorbuster deals on Black Friday (or Thanksgiving Day, at this point), they will show up to scramble for a bargain. Retailers have developed a knack for driving sales during those wee shopping hours. They’re not so good at keeping the peace.

Black Friday fighting in the aisles of Walmart has become just as much of a tradition as anything else related to to the day. So much so that the hashtag #WalmartFights has spawned. NBC News even had a wrap up of that madness last year, noting that social media broadcasts and amplifies incidents of bad behavior. (And here’s our take, with more video.)

“The impression that each and every store contained some sort of Black Friday melee ran contrary to the ‘record drop’ in this year’s reported Black Friday “incidents,”— less than 10 kerfuffles required police intervention,” a Walmart spokesperson, Brooke Buchanan told NBC last December.

Let’s try and get it down to zero folks.

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THIS JUST IN: Teacher Takes 11 Kids on Field Trip…in Her Honda Accord

THIS JUST IN 2Teachers are responsible for some of the most important work on the planet: educate our future generations.

Despite what Time magazine staffers think about their locked-in job security (and sometimes, rightly so), teachers deserve much more respect and pay for what they have chosen to do for a living.

That said, there are other teachers out there who make Rosie O’Donnell look like a nice, sweet lady…and then there is this woman from some backwoods, high-heels-and-socks town in Oklahoma who took 11 kids on a field trip.

In a Honda Accord. With two students in her trunk.

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Walmart Kills Its ‘Fat Girl Costumes’ Category

Fat Girl Costumes via Jezebel

Image via Jezebel

Well, that was fast. Just a few hours after Jezebel and Adweek successively posted on the existence of the headlining category on Walmart’s retail page, it has disappeared.

We would talk about the “why” behind this story, but the “how” is more relevant — and based on multiple recent tales of big-name retailers associated with undesirable products (remember Sears and the swastika rings?), we have to blame the third-party merchandisers and/or developers who are hired to help run these brands’ retail sites.

Can we all agree at this point that such relationships are often problematic? These third-party providers have no real connection to the businesses they serve and often display a stunning unfamiliarity with the brands’ voices.

Also: based on the time elapsed between these two consumer complaints, we have to wonder whether it was the products themselves or the ensuing press coverage that spurred Walmart to action…

We do love Kristyn’s reponse to the response, though.

10 Biggest and 5 Most Surprising Brands ‘Friended’ by Millennials

Facebook BEER

No alcohol here, sorry.

Recent studies have told us that the kids these days just aren’t really into brands on social media. WPP found that 55 percent of young Americans don’t see the point of “friending” a brand, and Edelman told us yesterday that a vast majority of consumers simply aren’t satisfied with the “relationships” they have with corporate entities online — even the ones whose products they buy.

Many brands, however, have managed to accumulate thousands, if not millions, of Millennial “fans.” Independent ad agency Moosylvania recently conducted a survey of 1,500 young people to identify the top 50 such brands, and we’ve reviewed the first 10 for this post.

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Walmart Blames Tracy Morgan for His Own Injuries

tracy morgan

Walmart communications is apparently unfamiliar with the phrase “Don’t kick a man when he’s down.”

Tracy Morgan was not only down — he was almost out. ICYMI: In June, Morgan suffered nearly fatal injuries when Walmart truck crashed into his tour bus on the New Jersey Turnpike. His representatives at PMK*BNC had to tell the public that he would be OK and that he would eventually leave the hospital for an extended stay in physical rehab.

The crash killed the star’s longtime friend, comedian James McNair, and injured the other passengers. Morgan was hospitalized with broken ribs, a broken nose and a broken leg. Of course, Morgan is suing Walmart for negligence and a boat load of cash.

Now, Walmart has chosen to blame the star for the accident.

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Walmart Comms VP to Resign Over Fake Resume

David TobarIn a peculiar story, David Tovar has announced his plans to resign from Walmart after spending more than eight years in various top PR roles at the big box chain. The reason? He was less than honest about his (alleged) status as a college graduate.

Tovar’s name isn’t new to us or our readers: he’s been a popular speaker at industry events like The Holmes Report’s 2013 Global Summit and PRSA’s recent corporate comms conference. He also made headlines by doing things like boycotting The Huffington Post over its “unfair coverage” of his employer, “fact-checking” an unflattering New York Times op-ed, and admitting that the Waltons sometimes have trouble keeping their shelves stocked.

In other words, he’s bolder than your average corporate communications executive — especially when it comes to massaging the truth about his background.

He tried to explain things to CNBC today.

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Walmart’s #PRFail Recognition May Win the Retailer $3 Billion

Aisles of a Grocery StoreIn the wild and wacky world of corporate PR, it seems the larger the brand, the more difficult it becomes to acknowledge mistakes. The more transparent a brand is, the more vulnerable it becomes.

That may explain what takes place in Bentonville, Ark. (the corporate home of Walmart) on a daily basis. Until recently, the brand has seemed only proactive about growth and global domination.

And then, a story in Time came out last April that read: “Walmart has cut employee hours so deeply that it doesn’t have enough associates on hand to get stuff from back-of-the-store staging areas to the shelves.”

That caused Walmart to do something differently — respond. Sure, it’s more than a year later, but they’re new at this thing. Let’s cut them a break.

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THIS JUST IN: Goldman Sachs Thinks Walmart’s Reign Is Coming To An End

THIS JUST IN 2When the humble folks who run Walmart in Bentonville, Arkansas (and NOT the equally famous “People of Walmart“) read the story that inspired this headline, they almost certainly voiced expletives and other things we can’t write in this post because Mediabistro insists that this is a family show.

According to this article from HuffPo, a research note published by Goldman Sachs analysts predicted the slow but certain demise of big chain box stores like Walmart and Target — and slapped the companies’ stock prices around a bit in the process.

Now, it’s going to take much more than that topple that king of the discount mountain.

The article, however, did pull out some plastic guns to blow holes in that argument…

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Sears, Walmart Apologize for Selling Nazi Poster (No Comment from Amazon)

walmart

Today we learned that three of the country’s largest online retailers do not effectively screen the products they offer for evidence of Nazism.

On Monday, Digiday reported on the news (first broken by Heeb last week) that Walmart‘s online store offered shoppers a poster featuring an image of the gate at Dachau concentration camp, which was the very first opened by the German government to hold political prisoners in 1933 (and at which tens of thousands of innocent people died). The fact that the saying on the gate reads “work makes you free” is especially perverse.

Further searches revealed that Amazon and Sears also featured the item online. Their excuse? The dreaded “third party vendor.”

Let’s compare their statements.

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