Mike Rowe has a face only a network can love. The TV pitchman got his name for dipping his toe (among other parts of his entire body) in the muck and the mire of humanity for Discovery’s Dirty Jobs. The show, which shined a spotlight on the common man, became Rowe’s calling card.
Since then, he has shilled for Tylenol, Lee’s Premium Jeans and Ford Motor Company. He’s practically the voice of reason for the little man. To wit, he was hired by another brand known for its reach into middle ‘Merica — Walmart.
For that, America has turned on Rowe to the tune of name calling, boycotting, social media trolling and even death threats.
Wait, what? Yes. As in “Let’s light the torches, get our pitchforks and go get us some Mike Rowe” threats.
Why, after the jump…