PR in China: it’s a brave new world! Yet, despite all the talk of a dirty “black PR” industry and the impressive propaganda powers of a one-party government, damage control campaigns in the People’s Republic seem to be very simple. Based on the recent PR fails and recoveries of Western brands like Apple, KFC and Volkswagen, a big “yes sir” apology seems to be the way to go.
This issue is very relevant because, as the economy grows more global by the hour, every company that doesn’t sell artisanal pickles in Williamsburg, Brooklyn wants to build a strong reputation in China.
Here’s the backstory: