Earlier this week we posted a study reinforcing the importance of engagement and noting that most brands will lose lots of new followers if they fail to do it properly.
On that note, we recently came across a good example of how to encourage followers to engage via Marketwired, GolinHarris and McDonald’s Canada. The key, in this case, is to move beyond sharing information about the brand itself and begin informing followers about their own behavior. Here’s the tweet in question:
— McDonald’s Canada (@McD_Canada) February 26, 2014
This is a great piece of shareable behavioral data—and note the social media manager’s response to followers. While the numbers aren’t Ellen-worthy, it was more effective than a simple announcement of the #FreeCoffee promo.