Women’s Health has grown immensely since its inception in 2005, and now, with almost two dozen international editions, the mag boasts 15 million readers each month. That’s a whole lot of eyeballs and all that attention could be the key to getting your client noticed.
So how can public relations specialists snag their client a spot in this healthy-lifestyle mag? Well, it helps to have done some research on the pub. Also, make sure you know what section/editor you’re pitching to:
PR peeps should pitch the same sections as freelance writers [fitness, health, love, sex and "Know It All"] and keep in mind that the magazine is not open to profile stories. [Executive editor Lisa Bain] urges publicists to use the masthead and pitch the right person. “Please don’t send them all to the executive editor,” Bain laughed. “People should really try to be targeted in their pitches,” she stressed.
For more info about the pub, including editors’ contact details, read: How To Pitch: Women’s Health.
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